Portlandia (TV series) Audience in United States

Portlandia (TV series) has an estimated audience of 886,563 people in United States. 54.7% are female, 45.3% are male, average age 37.4. Top regions: California, Texas, Oregon. Top brand affinities: Austin Powers (film series), Dumb and Dumber, Owen Wilson, Olivia Munn, Jack Nicholson.

The average Portlandia (TV series) fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Oregon. Top brand affinities include Austin Powers (film series), Dumb and Dumber, Owen Wilson, with strongest over-indexing on Austin Powers (film series) (77.66× the country average). Demographically, the Portlandia (TV series) audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Portlandia (TV series) fans

Demographic split for Portlandia (TV series) audience in United States
MetricValue
Female54.7%
Male45.3%
Average age37.4
Estimated audience size886,563

Audience persona

The typical Portlandia (TV series) fan in United States is balanced, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Austin Powers (film series).

Top regions in United States

Top regions ranked by reach for Portlandia (TV series) in United States
RegionReachAffinity
California116,4281.19×
Texas59,0330.77×
Oregon51,7005.09×
New York48,2320.97×
Florida40,3340.67×
Washington34,7691.96×
Illinois30,4181.03×
Pennsylvania27,0450.91×
Ohio23,4170.86×
Colorado21,5031.54×
North Carolina21,0880.79×
Massachusetts20,1871.16×
Michigan20,1870.87×
Georgia19,1140.7×
Virginia18,0470.84×
Arizona16,2290.9×
New Jersey15,9250.71×
Tennessee14,2010.8×
Minnesota14,0321.1×
Missouri13,6580.96×
Wisconsin13,1710.99×
Indiana12,6170.78×
Maryland11,5840.76×
Utah9,3371.18×
South Carolina9,2840.7×
Connecticut8,5010.96×
Kentucky8,2410.74×
Oklahoma8,2400.84×
Nevada7,6410.89×
Louisiana7,2630.64×
Iowa6,6180.91×
Alabama6,4780.52×
Kansas6,2940.9×
Idaho5,4061.22×
Arkansas5,1460.7×
New Mexico4,0420.91×
Maine4,0051.26×
Nebraska3,9380.89×
New Hampshire3,6151.03×
Washington, District of Columbia3,4181.28×
Mississippi3,1440.43×
Hawaii3,0610.8×
Montana3,0071.22×
Rhode Island2,8291×
West Virginia2,4260.59×
Vermont2,3181.49×
Alaska1,8440.97×
Delaware1,6080.66×
South Dakota1,4170.69×
North Dakota9910.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Portlandia (TV series) audience
BrandAffinityCategory
Austin Powers (film series)77.66×Movies & TV
Dumb and Dumber68.28×Movies & TV
Owen Wilson50.25×Movies & TV
Olivia Munn52.77×Movies & TV
Jack Nicholson42.11×Movies & TV
Toni Collette58.32×Movies & TV
PSV Eindhoven93.49×Sports
Twin Peaks20.84×Movies & TV
Melissa McCarthy27.32×Movies & TV
Jason Sudeikis37.12×Movies & TV
Zooey Deschanel27.38×Movies & TV
Winona Ryder18.83×Movies & TV
Hot Fuzz62.49×Movies & TV
Nick Cave70.81×Music & Radio
Sausage Party48.35×Movies & TV
Nicolas Cage21.26×Movies & TV
The Big Lebowski33.09×Movies & TV
Alison Brie20×Movies & TV
Kate McKinnon31.86×Movies & TV
Kate Bush37.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Portlandia (TV series) audience
TraitClusterScore
Luxury OrientationPREMIUM2.17
Risk AppetiteTHRILL1.8
SustainabilityBALANCE1.53
LGBTQ+ IdentityOPEN1.52
Design AffinityPREMIUM1.46
Urban LifestyleOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Portlandia (TV series)
CountryShare
United States74.0%
Canada4.5%
United Kingdom3.5%

See Portlandia (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Portlandia (TV series) have in United States?

Portlandia (TV series) has an estimated audience of 886,563 people in United States, concentrated in California and Texas.

What is the gender split and age of Portlandia (TV series) fans?

54.7% of Portlandia (TV series) fans are female, 45.3% are male, with an average age of 37.4 years.

Which brands do Portlandia (TV series) fans like most?

Portlandia (TV series) fans show strongest brand affinity for Austin Powers (film series) (77.66×), Dumb and Dumber (68.28×), and Owen Wilson (50.25×) over the country average.

Where do Portlandia (TV series) fans live in United States?

Portlandia (TV series) fans in United States are most concentrated in California (reach 116,428), Texas (reach 59,033), and Oregon (reach 51,700). These three regions account for the largest share of the active audience.

What other brands do Portlandia (TV series) fans also like?

Beyond Portlandia (TV series) itself, the audience over-indexes on Dumb and Dumber (68.28×), Owen Wilson (50.25×), Olivia Munn (52.77×), and Jack Nicholson (42.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Portlandia (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.