Rascasse Audience Intelligence

Portlandia (TV series) Audience in United States

A data profile of the people who buy, follow and care about Portlandia (TV series) in United States — modelled from more than twelve digital signal sources. Portlandia (TV series) has an estimated audience of 897,413 people in United States.

#2060among Movie / TV Show / Series in United States#4685in Movies & TV

The average Portlandia (TV series) fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Oregon.

Top brand affinities include Olivia Munn, Winona Ryder, Austin Powers (film series), with strongest over-indexing on Olivia Munn (57.97× the country average).

Demographically, the Portlandia (TV series) audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Portlandia (TV series) fan in United States is balanced, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Olivia Munn.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Portlandia (TV series) profile in United States.

Audience size
897K
in United States
Gender
54.7%♀
45.3% male
Age
37.4
average years
Country rank
#25453
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Portlandia (TV series) viewers

54.7% are female, 45.3% are male, average age 37.4.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Portlandia (TV series) audience in United States
MetricValue
Female54.7%
Male45.3%
Average age37.4
Estimated audience size897,413
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Portlandia (TV series) audience in United States
Age bracketShare%
16-1921%
20-2923%
30-3922%
40-4918%
50+16%
Fig. 04

Worldwide distribution

73.4%

of the worldwide Portlandia (TV series) audience comes from United States.

Worldwide audience distribution share by country for Portlandia (TV series)
CountryShare
United States73.4%
Canada4.7%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Portlandia (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Portlandia (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~60K5.43×
02Washington~30K1.88×
03Vermont~2K1.51×
04Colorado~20K1.43×
05Maine~4K1.27×
06Washington, District of Columbia~3K1.24×
07Montana~3K1.21×
08Idaho~5K1.18×
09California~100K1.15×
10Massachusetts~20K1.14×
11Utah~9K1.11×
12Minnesota~10K1.09×
13Alaska~2K1.07×
14Rhode Island~3K1.05×
15New Hampshire~4K1.03×
16Illinois~30K1.00×
17Wisconsin~10K0.99×
18New York~50K0.96×
19Arizona~20K0.94×
20New Mexico~4K0.94×
21Connecticut~8K0.93×
22Iowa~7K0.91×
23Kansas~6K0.91×
24Missouri~10K0.90×
25Pennsylvania~30K0.89×
26Nebraska~4K0.88×
27Michigan~20K0.86×
28Hawaii~3K0.86×
29Nevada~7K0.85×
30Ohio~20K0.83×
31Virginia~20K0.81×
32Oklahoma~8K0.80×
33South Dakota~2K0.79×
34Indiana~10K0.77×
35Maryland~10K0.77×
36North Carolina~20K0.76×
37Tennessee~10K0.76×
38Delaware~2K0.75×
39North Dakota~1K0.75×
40Kentucky~8K0.74×
41Texas~60K0.73×
42Arkansas~5K0.73×
43New Jersey~20K0.71×
44West Virginia~3K0.69×
45Georgia~20K0.68×
46South Carolina~9K0.68×
47Florida~40K0.65×
48Louisiana~7K0.65×
49Alabama~7K0.57×
50Mississippi~4K0.55×
Fig. 06

Affinity by region

Affinity by region — Portlandia (TV series), United States
0.55×1.00×5.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Portlandia (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Portlandia (TV series) audience
#·InterestCategoryAffinity×
01Hot FuzzMovies & TV63.05×
02Olivia MunnMovies & TV57.97×
03Austin Powers (film series)Movies & TV49.52×
04Sausage PartyMovies & TV46.42×
05Jason SudeikisMovies & TV43.08×
06Toni ColletteMovies & TV42.40×
07Dumb and DumberMovies & TV41.61×
08Jason SegelMovies & TV36.01×
09Jack NicholsonMovies & TV30.10×
10Winona RyderMovies & TV27.91×
11The Big LebowskiMovies & TV25.15×
12Sarah Michelle GellarMovies & TV24.86×
13Zooey DeschanelMovies & TV23.84×
14School of RockMovies & TV22.80×
15Owen WilsonMovies & TV22.48×
16Jonah HillMovies & TV20.78×
17Alison BrieMovies & TV20.00×
18Mark WahlbergMovies & TV16.82×
19Nicolas CageMovies & TV14.17×
20Twin PeaksMovies & TV12.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Portlandia (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Portlandia (TV series) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.52×
Urban LifestyleOPEN1.50×
SustainabilityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Portlandia (TV series) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
Family OrientationCONSERVATISM0.86×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Portlandia (TV series) have in United States?

Portlandia (TV series) has an estimated audience of 897,413 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Portlandia (TV series) viewers?

54.7% of Portlandia (TV series) fans are female, 45.3% are male, with an average age of 37.4 years.

03

Which brands do Portlandia (TV series) fans like most?

Portlandia (TV series) fans show strongest brand affinity for Olivia Munn (57.97×), Winona Ryder (27.91×), and Austin Powers (film series) (49.52×) over the country average.

04

Where do Portlandia (TV series) fans live in United States?

Portlandia (TV series) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Oregon (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Portlandia (TV series) fans also like?

Beyond Portlandia (TV series) itself, the audience over-indexes on Winona Ryder (27.91×), Austin Powers (film series) (49.52×), Dumb and Dumber (41.61×), and Jason Sudeikis (43.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Portlandia (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Portlandia (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →