Portlandia (TV series) Audience in United States

Portlandia (TV series) logo

Portlandia (TV series) has an estimated audience of 886,563 people in United States. 54.7% are female, 45.3% are male, average age 37.4. Top regions: California, Texas, Oregon. Top brand affinities: Oracle Certification Program, Knauf Insulation, Horeca, Hawes, Dog breed.

The average Portlandia (TV series) fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Oregon. Top brand affinities include Oracle Certification Program, Knauf Insulation, Horeca, with strongest over-indexing on Oracle Certification Program (44.78× the country average). Demographically, the Portlandia (TV series) audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Portlandia (TV series) fans

Demographic split for Portlandia (TV series) audience in United States
MetricValue
Female54.7%
Male45.3%
Average age37.4
Estimated audience size886,563

Audience persona

The typical Portlandia (TV series) fan in United States is balanced, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Oracle Certification Program.

Top regions in United States

Top regions ranked by reach for Portlandia (TV series) in United States
RegionReachAffinity
California116,4281.19×
Texas59,0330.77×
Oregon51,7005.09×
New York48,2320.97×
Florida40,3340.67×
Washington34,7691.96×
Illinois30,4181.03×
Pennsylvania27,0450.91×
Ohio23,4170.86×
Colorado21,5031.54×
North Carolina21,0880.79×
Massachusetts20,1871.16×
Michigan20,1870.87×
Georgia19,1140.7×
Virginia18,0470.84×
Arizona16,2290.9×
New Jersey15,9250.71×
Tennessee14,2010.8×
Minnesota14,0321.1×
Missouri13,6580.96×
Wisconsin13,1710.99×
Indiana12,6170.78×
Maryland11,5840.76×
Utah9,3371.18×
South Carolina9,2840.7×
Connecticut8,5010.96×
Kentucky8,2410.74×
Oklahoma8,2400.84×
Nevada7,6410.89×
Louisiana7,2630.64×
Iowa6,6180.91×
Alabama6,4780.52×
Kansas6,2940.9×
Idaho5,4061.22×
Arkansas5,1460.7×
New Mexico4,0420.91×
Maine4,0051.26×
Nebraska3,9380.89×
New Hampshire3,6151.03×
Washington, District of Columbia3,4181.28×
Mississippi3,1440.43×
Hawaii3,0610.8×
Montana3,0071.22×
Rhode Island2,8291×
West Virginia2,4260.59×
Vermont2,3181.49×
Alaska1,8440.97×
Delaware1,6080.66×
South Dakota1,4170.69×
North Dakota9910.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Portlandia (TV series) audience
BrandAffinityCategory
Oracle Certification Program44.78×Technology & Electronics
Knauf Insulation48.35×Business & Career
Horeca25.92×Travel & Leisure
Hawes68.28×Travel & Leisure
Dog breed1.68×Pets & Animals
Hauptschule18.83×Kids & Family
Hooked on Phonics13.39×Kids & Family
Elsword20×Games
Kasik14.77×Travel & Leisure
Whataburger1.89×Food & Beverages
Gofobo26.12×Movies & TV
Sussex County, New Jersey9.54×Travel & Leisure
Nebraska Cornhuskers football3.35×Sports
Johns Hopkins School of Nursing12.85×Business & Career
Got Talent España27.32×Movies & TV
Home staging4.67×Home & Garden
Jesse Plemons2.98×Movies & TV
Google Photos2.08×Technology & Electronics
Keck School of Medicine of USC14.66×Business & Career
Spiritualized21.01×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Portlandia (TV series) audience
TraitClusterScore
Luxury OrientationPREMIUM2.17
Risk AppetiteTHRILL1.8
SustainabilityBALANCE1.53
LGBTQ+ IdentityOPEN1.52
Design AffinityPREMIUM1.46
Urban LifestyleOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Portlandia (TV series)
CountryShare
United States74.0%
Canada4.5%
United Kingdom3.5%

See Portlandia (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Portlandia (TV series) have in United States?

Portlandia (TV series) has an estimated audience of 886,563 people in United States, concentrated in California and Texas.

What is the gender split and age of Portlandia (TV series) fans?

54.7% of Portlandia (TV series) fans are female, 45.3% are male, with an average age of 37.4 years.

Which brands do Portlandia (TV series) fans like most?

Portlandia (TV series) fans show strongest brand affinity for Oracle Certification Program (44.78×), Knauf Insulation (48.35×), and Horeca (25.92×) over the country average.

Where do Portlandia (TV series) fans live in United States?

Portlandia (TV series) fans in United States are most concentrated in California (reach 116,428), Texas (reach 59,033), and Oregon (reach 51,700). These three regions account for the largest share of the active audience.

What other brands do Portlandia (TV series) fans also like?

Beyond Portlandia (TV series) itself, the audience over-indexes on Knauf Insulation (48.35×), Horeca (25.92×), Hawes (68.28×), and Dog breed (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Portlandia (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.