Rascasse Audience Intelligence

Positive Thoughts Audience in United States

A data profile of the people who buy, follow and care about Positive Thoughts in United States — modelled from more than twelve digital signal sources. Positive Thoughts has an estimated audience of 2,155,050 people in United States.

#6084among Topic in United States#167in Internet & Social Media

The average Positive Thoughts fan in United States is 37.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motivational Quotes, Cyndi Lauper, Irina Shayk, with strongest over-indexing on Motivational Quotes (12.9× the country average).

Demographically, the Positive Thoughts audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Positive Thoughts fan in United States is more female, around 37.4 years old, with strong Community Orientation tendencies and a notable affinity for Motivational Quotes.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Positive Thoughts profile in United States.

Audience size
2.2M
in United States
Gender
67.5%♀
32.5% male
Age
37.4
average years
Country rank
#13447
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Positive Thoughts fans

67.5% are female, 32.5% are male, average age 37.4.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Positive Thoughts audience in United States
MetricValue
Female67.5%
Male32.5%
Average age37.4
Estimated audience size2,155,050
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Positive Thoughts audience in United States
Age bracketShare%
16-1929%
20-2916%
30-3916%
40-4920%
50+19%
Fig. 04

Worldwide distribution

33.5%

of the worldwide Positive Thoughts audience comes from United States.

Worldwide audience distribution share by country for Positive Thoughts
CountryShare
United States33.5%
South Korea14.2%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Positive Thoughts audience in United States is strongest.

Fig. 05

Top regions by affinity

Positive Thoughts fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.30×
02Idaho~10K1.30×
03Arizona~50K1.16×
04Florida~200K1.15×
05Pennsylvania~80K1.15×
06Louisiana~30K1.08×
07Mississippi~20K1.06×
08Ohio~70K1.05×
09Indiana~40K1.05×
10Michigan~60K1.04×
11Connecticut~20K1.04×
12Illinois~70K1.03×
13New Jersey~60K1.03×
14Georgia~70K1.02×
15Iowa~20K1.02×
16New Mexico~10K1.02×
17Hawaii~9K1.02×
18Maine~8K1.02×
19Alaska~5K1.02×
20Kansas~20K1.01×
21New Hampshire~9K1.01×
22Nebraska~10K1.00×
23Montana~6K1.00×
24South Dakota~5K1.00×
25Virginia~50K0.99×
26North Dakota~4K0.99×
27Arkansas~20K0.98×
28West Virginia~10K0.98×
29Rhode Island~7K0.98×
30Vermont~4K0.98×
31Massachusetts~40K0.97×
32Missouri~30K0.97×
33Delaware~6K0.97×
34California~200K0.96×
35New York~100K0.96×
36Wisconsin~30K0.96×
37Alabama~30K0.96×
38Minnesota~30K0.95×
39Nevada~20K0.94×
40South Carolina~30K0.93×
41Tennessee~40K0.92×
42Maryland~30K0.92×
43Oklahoma~20K0.92×
44Texas~200K0.91×
45North Carolina~60K0.91×
46Washington~40K0.91×
47Colorado~30K0.90×
48Kentucky~20K0.88×
49Washington, District of Columbia~6K0.88×
50Oregon~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Positive Thoughts, United States
0.84×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Positive Thoughts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Positive Thoughts audience
#·InterestCategoryAffinity×
01Irina ShaykFashion & Accessoires17.78×
02Cyndi LauperMusic & Radio13.14×
03Motivational QuotesBusiness & Career12.90×
04Optimum NutritionHealth12.87×
05International educationBusiness & Career11.05×
06Charli XCXMusic & Radio9.38×
07Berlin WallTravel & Leisure7.50×
08Inspirational QuotesBusiness & Career6.30×
09TreadmillSports5.61×
10Push-upSports5.47×
11Female bodybuildingSports4.70×
12ClarinetMusic & Radio4.38×
13SaxophoneMusic & Radio4.21×
14Non-alcoholic beverageFood & Beverages3.76×
15Diaper bagKids & Family3.61×
16Britney SpearsMusic & Radio3.08×
17Bass guitarMusic & Radio2.65×
18MetaphysicsBusiness & Career2.51×
19Planet FitnessSports2.28×
20RadioTechnology & Electronics2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Positive Thoughts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Positive Thoughts audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.16×
PatriotismCONSERVATISM2.16×
SpiritualityBALANCE1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Positive Thoughts audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.74×
IndulgenceJOY0.86×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Positive Thoughts have in United States?

Positive Thoughts has an estimated audience of 2,155,050 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Positive Thoughts fans?

67.5% of Positive Thoughts fans are female, 32.5% are male, with an average age of 37.4 years.

03

Which brands do Positive Thoughts fans like most?

Positive Thoughts fans show strongest brand affinity for Motivational Quotes (12.9×), Cyndi Lauper (13.14×), and Irina Shayk (17.78×) over the country average.

04

Where do Positive Thoughts fans live in United States?

Positive Thoughts fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Positive Thoughts fans also like?

Beyond Positive Thoughts itself, the audience over-indexes on Cyndi Lauper (13.14×), Irina Shayk (17.78×), Charli XCX (9.38×), and International education (11.05×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Positive Thoughts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Positive Thoughts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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