Powdered sugar Audience in United States

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Powdered sugar has an estimated audience of 380,386 people in United States. 85.6% are female, 14.4% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Natural rubber, Collectable, Picnic, Mothercare.

The average Powdered sugar fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Natural rubber, Collectable, with strongest over-indexing on Bank account (4.83× the country average). Demographically, the Powdered sugar audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Powdered sugar fans

Demographic split for Powdered sugar audience in United States
MetricValue
Female85.6%
Male14.4%
Average age39.5
Estimated audience size380,386

Audience persona

The typical Powdered sugar fan in United States is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Powdered sugar in United States
RegionReachAffinity
California63,6081.52×
Texas45,7611.4×
Florida27,2191.06×
New York24,5431.15×
Illinois15,1181.19×
Georgia13,0521.11×
North Carolina12,7561.11×
Pennsylvania12,4420.97×
Ohio10,9490.93×
New Jersey10,8921.13×
Michigan10,0271.01×
Virginia8,9650.97×
Washington8,6091.13×
Tennessee8,2731.08×
Arizona8,1671.05×
Massachusetts7,0740.94×
Maryland7,0681.08×
Indiana6,9621×
Louisiana6,1471.25×
South Carolina6,0991.07×
Alabama5,9901.13×
Missouri5,9150.96×
Wisconsin5,4780.96×
Minnesota5,4170.99×
Colorado5,2440.87×
Kentucky4,8261.01×
Oklahoma4,4931.06×
Oregon4,2790.98×
Nevada4,1381.12×
Connecticut3,8261×
Utah3,5801.05×
Arkansas3,4551.1×
Mississippi3,4431.1×
Iowa3,1180.99×
Kansas3,0271.01×
Hawaii2,1041.29×
New Mexico1,8970.99×
Idaho1,8530.97×
Nebraska1,7990.94×
West Virginia1,5610.88×
Rhode Island1,1350.94×
New Hampshire1,0560.7×
Maine9570.7×
Delaware8740.83×
Washington, District of Columbia8490.74×
Montana8240.78×
North Dakota6710.86×
Alaska6670.82×
South Dakota6410.73×
Vermont4100.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Powdered sugar audience
BrandAffinityCategory
Bank account4.83×Business & Career
Natural rubber3.94×Cars & Mobility
Collectable1.91×Kids & Family
Picnic5.32×Kids & Family
Mothercare2.16×Kids & Family
Cachorro3.52×Pets & Animals
Paul Dano2.8×Movies & TV
Biblical inspiration4.23×Politics & Society
Kingdom of Judah3.04×Politics & Society
Tierra caliente2.65×Travel & Leisure
Assetto Corsa4.08×Games
E-box4.06×Health
Hypertext1.79×Technology & Electronics
life is good1.92×Music & Radio
Cacique3.25×Food & Beverages
E-box3.71×Health
Divergent series3.5×Movies & TV
Tequila Cazadores4.71×Food & Beverages
Julius Caesar (play)1.77×
English literature1.81×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Powdered sugar audience
TraitClusterScore
Design AffinityPREMIUM3.39
DIY MentalityTHRILL2.19
Healthy LifestyleBALANCE1.92
Sports ActivityPOWER1.91
Risk AppetiteTHRILL1.86
Luxury OrientationPREMIUM1.8

Worldwide distribution

Worldwide audience distribution share by country for Powdered sugar
CountryShare
United States24.3%
Romania7.0%
United Kingdom6.7%

See Powdered sugar audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Powdered sugar have in United States?

Powdered sugar has an estimated audience of 380,386 people in United States, concentrated in California and Texas.

What is the gender split and age of Powdered sugar fans?

85.6% of Powdered sugar fans are female, 14.4% are male, with an average age of 39.5 years.

Which brands do Powdered sugar fans like most?

Powdered sugar fans show strongest brand affinity for Bank account (4.83×), Natural rubber (3.94×), and Collectable (1.91×) over the country average.

Where do Powdered sugar fans live in United States?

Powdered sugar fans in United States are most concentrated in California (reach 63,608), Texas (reach 45,761), and Florida (reach 27,219). These three regions account for the largest share of the active audience.

What other brands do Powdered sugar fans also like?

Beyond Powdered sugar itself, the audience over-indexes on Natural rubber (3.94×), Collectable (1.91×), Picnic (5.32×), and Mothercare (2.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Powdered sugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.