Primate Audience in United States

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Primate has an estimated audience of 4,868,852 people in United States. 81.4% are female, 18.6% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Panama, Saving, E-box, Mortgage insurance.

The average Primate fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Panama, Saving, with strongest over-indexing on Mothercare (1.89× the country average). Demographically, the Primate audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Primate fans

Demographic split for Primate audience in United States
MetricValue
Female81.4%
Male18.6%
Average age33.4
Estimated audience size4,868,852

Audience persona

The typical Primate fan in United States is more female, around 33.4 years old, with strong Extroversion tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Primate in United States
RegionReachAffinity
California604,1861.13×
Texas381,5300.91×
Florida343,1381.04×
New York295,5741.09×
South Carolina191,4102.61×
Georgia179,3571.2×
North Carolina172,5241.18×
Pennsylvania167,4731.02×
Illinois164,9671.02×
Ohio152,4861.02×
Virginia134,1711.13×
Michigan131,2261.03×
New Jersey125,9611.02×
Massachusetts110,8351.16×
Washington110,0241.13×
Tennessee95,1590.97×
Maryland94,3981.13×
Indiana89,4231.01×
Arizona87,5540.88×
Minnesota72,2841.04×
Missouri71,6290.91×
Wisconsin67,8940.93×
Colorado67,1890.88×
Oregon61,3871.1×
Alabama61,2290.9×
Kentucky59,9500.98×
Louisiana55,6510.89×
Connecticut55,1791.13×
Oklahoma53,7430.99×
Utah41,7190.96×
Nevada39,1990.83×
Kansas38,1660.99×
Iowa37,8970.94×
Arkansas36,9460.92×
Mississippi33,9600.85×
West Virginia20,9620.92×
Nebraska20,5320.84×
Idaho20,3930.84×
New Mexico19,3860.79×
New Hampshire18,9070.99×
Hawaii18,6440.89×
Maine16,5990.95×
Washington, District of Columbia14,6891×
Rhode Island14,6190.94×
Delaware12,6610.94×
Montana11,8570.88×
Vermont10,5311.23×
Alaska8,1780.79×
South Dakota7,9250.7×
North Dakota7,7170.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Primate audience
BrandAffinityCategory
Mothercare1.89×Kids & Family
Panama2.06×Travel & Leisure
Saving1.61×Business & Career
E-box6.48×Health
Mortgage insurance1.54×Business & Career
JTV (Indonesia)1.78×
Picnic2.02×Kids & Family
E-box3.73×Health
Julius Caesar (play)1.5×
WAPT2.66×Movies & TV
Leprechaun2.17×Literature
REO Speedwagon1.64×Music & Radio
Mad About You2.53×Movies & TV
Lebanese cuisine1.56×Food & Beverages
Cockpit1.88×Travel & Leisure
Spinal muscular atrophy1.86×Health
Mackenzie Foy1.51×Fashion & Accessoires
Redemption (theology)1.66×Politics & Society
Ural Mountains2.49×Travel & Leisure
Lion of Judah2.78×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Primate audience
TraitClusterScore
ExtroversionTHRILL1.68
Price SensitivityPREMIUM1.38
CreativityOPEN1.25
IndulgenceJOY1.22
Urban LifestyleOPEN1.21
LGBTQ+ IdentityOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Primate
CountryShare
United States29.0%
Brazil14.7%
Mexico12.2%

See Primate audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Primate have in United States?

Primate has an estimated audience of 4,868,852 people in United States, concentrated in California and Texas.

What is the gender split and age of Primate fans?

81.4% of Primate fans are female, 18.6% are male, with an average age of 33.4 years.

Which brands do Primate fans like most?

Primate fans show strongest brand affinity for Mothercare (1.89×), Panama (2.06×), and Saving (1.61×) over the country average.

Where do Primate fans live in United States?

Primate fans in United States are most concentrated in California (reach 604,186), Texas (reach 381,530), and Florida (reach 343,138). These three regions account for the largest share of the active audience.

What other brands do Primate fans also like?

Beyond Primate itself, the audience over-indexes on Panama (2.06×), Saving (1.61×), E-box (6.48×), and Mortgage insurance (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Primate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.