Prince William, Duke of Cambridge Audience in United States

Prince William, Duke of Cambridge logo

Prince William, Duke of Cambridge has an estimated audience of 643,808 people in United States. 89.5% are female, 10.5% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Catherine, Duchess of Cambridge, Meghan Markle, Prince Harry, British Royal Family, Robert Redford.

The average Prince William, Duke of Cambridge fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Catherine, Duchess of Cambridge, Meghan Markle, Prince Harry, with strongest over-indexing on Catherine, Duchess of Cambridge (25.43× the country average). Demographically, the Prince William, Duke of Cambridge audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Nobility

Demographics of Prince William, Duke of Cambridge fans

Demographic split for Prince William, Duke of Cambridge audience in United States
MetricValue
Female89.5%
Male10.5%
Average age45.4
Estimated audience size643,808

Audience persona

The typical Prince William, Duke of Cambridge fan in United States is more female, around 45.4 years old, with strong Risk Appetite tendencies and a notable affinity for Catherine, Duchess of Cambridge.

Top regions in United States

Top regions ranked by reach for Prince William, Duke of Cambridge in United States
RegionReachAffinity
California59,0420.83×
Texas54,1700.98×
Florida51,7941.19×
New York30,5110.85×
North Carolina21,0401.09×
Ohio20,5801.04×
Pennsylvania20,5500.95×
Illinois20,2740.95×
Michigan19,5421.16×
Georgia18,0020.91×
Virginia17,8441.14×
Arizona14,3271.09×
New Jersey13,9340.85×
Tennessee13,6551.06×
Indiana12,8991.1×
Massachusetts12,2740.97×
Washington11,5880.9×
Missouri11,4991.11×
Maryland11,2791.02×
Wisconsin10,1461.05×
Colorado9,8140.97×
South Carolina9,7611.01×
Alabama9,4101.05×
Oklahoma8,5681.2×
Kentucky8,1881.01×
Minnesota8,1740.89×
Louisiana7,7170.93×
Connecticut7,1821.11×
Oregon6,7750.92×
Arkansas5,9011.11×
Nevada5,8670.94×
Utah5,8101.01×
Iowa5,3391.01×
Kansas5,1891.02×
Mississippi4,9310.93×
Nebraska4,0991.27×
Idaho3,4171.06×
New Mexico3,2671.01×
New Hampshire2,9101.15×
West Virginia2,7250.91×
Maine2,4881.08×
Hawaii2,0480.74×
Vermont2,0271.79×
Rhode Island1,9000.93×
Montana1,5800.88×
Washington, District of Columbia1,4710.76×
Delaware1,3420.76×
South Dakota1,3000.87×
North Dakota1,1250.85×
Wyoming952

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prince William, Duke of Cambridge audience
BrandAffinityCategory
Catherine, Duchess of Cambridge25.43×Politics & Society
Meghan Markle19.23×Fashion & Accessoires
Prince Harry24.77×Politics & Society
British Royal Family16.15×Politics & Society
Robert Redford8.66×Movies & TV
Royal family11.46×Politics & Society
The Gilded Age4.9×Movies & TV
Gown4.87×Fashion & Accessoires
Charles, Prince of Wales20.38×Politics & Society
Elizabeth Taylor9.22×Movies & TV
Buckingham Palace13.92×Travel & Leisure
Monarchy of the United Kingdom10.05×Politics & Society
Fox News Channel2.11×Movies & TV
Food and drink1.64×Food & Beverages
MSN2.69×News
Bruce Willis4.81×Movies & TV
Food1.57×Food & Beverages
Queen Elizabeth The Queen Mother21.59×Politics & Society
Nicole Kidman5.63×Movies & TV
Katie Holmes8.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prince William, Duke of Cambridge audience
TraitClusterScore
Risk AppetiteTHRILL1.98
TravellingTHRILL1.29
Luxury OrientationPREMIUM1.23
CreativityOPEN1.21
Family OrientationCONSERVATISM1.2
Quality AwarenessPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Prince William, Duke of Cambridge
CountryShare
New Zealand14.9%
United States14.0%
Brazil12.0%

See Prince William, Duke of Cambridge audiences in other countries

More Nobility audiences in United States

Frequently asked questions

How many fans does Prince William, Duke of Cambridge have in United States?

Prince William, Duke of Cambridge has an estimated audience of 643,808 people in United States, concentrated in California and Texas.

What is the gender split and age of Prince William, Duke of Cambridge fans?

89.5% of Prince William, Duke of Cambridge fans are female, 10.5% are male, with an average age of 45.4 years.

Which brands do Prince William, Duke of Cambridge fans like most?

Prince William, Duke of Cambridge fans show strongest brand affinity for Catherine, Duchess of Cambridge (25.43×), Meghan Markle (19.23×), and Prince Harry (24.77×) over the country average.

Where do Prince William, Duke of Cambridge fans live in United States?

Prince William, Duke of Cambridge fans in United States are most concentrated in California (reach 59,042), Texas (reach 54,170), and Florida (reach 51,794). These three regions account for the largest share of the active audience.

What other brands do Prince William, Duke of Cambridge fans also like?

Beyond Prince William, Duke of Cambridge itself, the audience over-indexes on Meghan Markle (19.23×), Prince Harry (24.77×), British Royal Family (16.15×), and Robert Redford (8.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Prince William, Duke of Cambridge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.