Rascasse Audience Intelligence

Prince William, Duke of Cambridge Audience in United States

A data profile of the people who buy, follow and care about Prince William, Duke of Cambridge in United States — modelled from more than twelve digital signal sources. Prince William, Duke of Cambridge has an estimated audience of 612,572 people in United States.

#11among Nobility in United States#7703among Person in United States#1870in Politics & Society

The average Prince William, Duke of Cambridge fan in United States is 45.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Catherine, Duchess of Cambridge, Meghan Markle, Prince Harry, with strongest over-indexing on Catherine, Duchess of Cambridge (25.43× the country average).

Demographically, the Prince William, Duke of Cambridge audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Spirituality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Prince William, Duke of Cambridge fan in United States is more female, around 45.4 years old, with strong Spirituality tendencies and a notable affinity for Catherine, Duchess of Cambridge.

Category: Politics & Society · Type: Person · Subtype: Nobility

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prince William, Duke of Cambridge profile in United States.

Audience size
613K
in United States
Gender
89.5%♀
10.5% male
Age
45.4
average years
Country rank
#32408
Person in United States
Fig. 01

Search interest · 12-month trend

-67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Prince William, Duke of Cambridge fans

89.5% are female, 10.5% are male, average age 45.4.

Fig. 02

Gender split

89.5%
Female
10.5%
Male
Demographic split for Prince William, Duke of Cambridge audience in United States
MetricValue
Female89.5%
Male10.5%
Average age45.4
Estimated audience size612,572
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Prince William, Duke of Cambridge audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3917%
40-4924%
50+36%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Prince William, Duke of Cambridge audience comes from United States.

Worldwide audience distribution share by country for Prince William, Duke of Cambridge
CountryShare
New Zealand14.1%
United States12.6%
Brazil10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prince William, Duke of Cambridge audience in United States is strongest.

Fig. 05

Top regions by affinity

Prince William, Duke of Cambridge fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~20K1.70×
02Virginia~20K1.36×
03Vermont~1K1.28×
04Utah~7K1.13×
05Michigan~20K1.11×
06Connecticut~7K1.10×
07Florida~50K1.08×
08Nevada~7K1.07×
09New Hampshire~3K1.05×
10Rhode Island~2K1.03×
11Arizona~10K1.02×
12Maryland~10K1.02×
13Kentucky~8K1.02×
14New Mexico~3K1.02×
15Oklahoma~7K1.01×
16Texas~50K0.99×
17Georgia~20K0.99×
18North Carolina~20K0.99×
19Idaho~3K0.99×
20Maine~2K0.99×
21Indiana~10K0.98×
22Colorado~10K0.98×
23Alabama~9K0.98×
24Arkansas~5K0.98×
25Nebraska~3K0.98×
26Washington, District of Columbia~2K0.98×
27South Dakota~1K0.98×
28Alaska~1K0.98×
29West Virginia~3K0.97×
30North Dakota~1K0.97×
31Iowa~5K0.96×
32Montana~2K0.96×
33Tennessee~10K0.95×
34Mississippi~5K0.95×
35Kansas~5K0.95×
36Hawaii~3K0.95×
37Ohio~20K0.94×
38Louisiana~8K0.94×
39Oregon~7K0.94×
40Delaware~2K0.94×
41New Jersey~20K0.93×
42Washington~10K0.93×
43Missouri~10K0.93×
44South Carolina~9K0.92×
45Illinois~20K0.91×
46Wisconsin~9K0.91×
47Minnesota~8K0.91×
48Pennsylvania~20K0.88×
49California~60K0.87×
50New York~30K0.87×
Fig. 06

Affinity by region

Affinity by region — Prince William, Duke of Cambridge, United States
0.87×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prince William, Duke of Cambridge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prince William, Duke of Cambridge audience
#·InterestCategoryAffinity×
01Catherine, Duchess of CambridgePolitics & Society25.43×
02Prince HarryPolitics & Society24.77×
03Charles, Prince of WalesPolitics & Society20.38×
04Meghan MarkleFashion & Accessoires19.23×
05British Royal FamilyPolitics & Society16.15×
06Buckingham PalaceTravel & Leisure13.92×
07Royal familyPolitics & Society11.46×
08Monarchy of the United KingdomPolitics & Society10.05×
09Elizabeth TaylorMovies & TV9.22×
10Robert RedfordMovies & TV8.66×
11Dick Van DykeMovies & TV5.25×
12The Gilded AgeMovies & TV4.90×
13GownFashion & Accessoires4.87×
14Bruce WillisMovies & TV4.81×
15Melania TrumpPolitics & Society3.27×
16MSNNews2.69×
17Mitch McConnellPolitics & Society2.64×
18Donald TrumpPolitics & Society1.83×
19Food and drinkFood & Beverages1.64×
20FoodFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prince William, Duke of Cambridge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prince William, Duke of Cambridge audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.58×
CreativityOPEN1.45×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prince William, Duke of Cambridge audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
Early Adopter MentalityPOWER0.69×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Prince William, Duke of Cambridge have in United States?

Prince William, Duke of Cambridge has an estimated audience of 612,572 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Prince William, Duke of Cambridge fans?

89.5% of Prince William, Duke of Cambridge fans are female, 10.5% are male, with an average age of 45.4 years.

03

Which brands do Prince William, Duke of Cambridge fans like most?

Prince William, Duke of Cambridge fans show strongest brand affinity for Catherine, Duchess of Cambridge (25.43×), Meghan Markle (19.23×), and Prince Harry (24.77×) over the country average.

04

Where do Prince William, Duke of Cambridge fans live in United States?

Prince William, Duke of Cambridge fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Prince William, Duke of Cambridge fans also like?

Beyond Prince William, Duke of Cambridge itself, the audience over-indexes on Meghan Markle (19.23×), Prince Harry (24.77×), British Royal Family (16.15×), and Robert Redford (8.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Prince William, Duke of Cambridge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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