Psalms Audience in United States

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Psalms has an estimated audience of 2,078,746 people in United States. 69.3% are female, 30.7% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Progressive rock, Nationality, Panama, JTV (Indonesia), Layne Staley.

The average Psalms fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Progressive rock, Nationality, Panama, with strongest over-indexing on Progressive rock (4× the country average). Demographically, the Psalms audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Psalms fans

Demographic split for Psalms audience in United States
MetricValue
Female69.3%
Male30.7%
Average age44.7
Estimated audience size2,078,746

Audience persona

The typical Psalms fan in United States is more female, around 44.7 years old, with strong Spirituality tendencies and a notable affinity for Progressive rock.

Top regions in United States

Top regions ranked by reach for Psalms in United States
RegionReachAffinity
California239,0611.05×
Texas232,6611.3×
Florida170,3751.21×
New York115,7331×
Georgia96,9761.51×
North Carolina82,3311.32×
Pennsylvania66,7270.95×
Illinois65,8450.95×
Ohio63,1450.99×
Tennessee58,8411.41×
Virginia56,7331.12×
Michigan54,2971×
New Jersey49,3550.93×
Alabama48,0391.65×
Maryland44,4941.24×
Louisiana41,4701.55×
South Carolina41,3811.32×
Arizona41,1900.97×
Indiana39,7261.05×
Missouri36,1761.08×
Washington34,1050.82×
Massachusetts33,1750.81×
Mississippi30,6281.79×
Kentucky30,5751.17×
Oklahoma27,8261.21×
Colorado25,2730.77×
Minnesota24,2890.82×
Arkansas24,2171.41×
Wisconsin22,1830.71×
Connecticut18,5430.89×
Nevada18,2090.91×
Oregon18,1800.76×
Kansas15,8460.97×
Iowa14,9880.88×
New Mexico11,2121.08×
West Virginia10,6321.1×
Utah9,9260.53×
Hawaii9,0391.01×
Nebraska8,7330.84×
Idaho7,7440.74×
Washington, District of Columbia5,9650.95×
Delaware5,5020.96×
New Hampshire4,8820.6×
Maine4,8820.66×
Rhode Island4,5780.69×
Montana4,5590.79×
South Dakota4,1330.86×
Alaska3,7140.84×
North Dakota3,1120.73×
Vermont1,9080.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Psalms audience
BrandAffinityCategory
Progressive rock4×Music & Radio
Nationality3.87×Politics & Society
Panama2.01×Travel & Leisure
JTV (Indonesia)2.36×
Layne Staley2.45×Music & Radio
Mad About You3.99×Movies & TV
Lebanese cuisine2.43×Food & Beverages
James Madison University3.87×Business & Career
Buying and Selling Real Estate1.94×Home & Garden
WKRN-TV1.58×Movies & TV
San Pellegrino1.69×Food & Beverages
Solo climbing1.6×Sports
Isabela (province)3.06×
Hattiesburg, Mississippi2.25×Travel & Leisure
Software widget3.27×Technology & Electronics
Brunello Cucinelli1.65×Fashion & Accessoires
Fast Five1.73×Movies & TV
Penn & Teller1.65×Movies & TV
Certified diabetes educator2.57×Business & Career
EShakti1.83×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Psalms audience
TraitClusterScore
SpiritualityBALANCE2.11
PatriotismCONSERVATISM1.74
MindfulnessBALANCE1.4
Family OrientationCONSERVATISM1.32
Need for SecurityCONSERVATISM1.29
TraditionCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Psalms
CountryShare
United States31.3%
Brazil11.3%
Mexico5.4%

See Psalms audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Psalms have in United States?

Psalms has an estimated audience of 2,078,746 people in United States, concentrated in California and Texas.

What is the gender split and age of Psalms fans?

69.3% of Psalms fans are female, 30.7% are male, with an average age of 44.7 years.

Which brands do Psalms fans like most?

Psalms fans show strongest brand affinity for Progressive rock (4×), Nationality (3.87×), and Panama (2.01×) over the country average.

Where do Psalms fans live in United States?

Psalms fans in United States are most concentrated in California (reach 239,061), Texas (reach 232,661), and Florida (reach 170,375). These three regions account for the largest share of the active audience.

What other brands do Psalms fans also like?

Beyond Psalms itself, the audience over-indexes on Nationality (3.87×), Panama (2.01×), JTV (Indonesia) (2.36×), and Layne Staley (2.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Psalms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.