Pura Vida Bracelets Audience in United States

Pura Vida Bracelets logo

Pura Vida Bracelets has an estimated audience of 1,039,641 people in United States. 80.4% are female, 19.6% are male, average age 30.5. Top regions: California, Florida, Texas. Top brand affinities: UK garage, Product design, Combat sport, Isometric exercise, JDSU.

The average Pura Vida Bracelets fan in United States is 30.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include UK garage, Product design, Combat sport, with strongest over-indexing on UK garage (14.12× the country average). Demographically, the Pura Vida Bracelets audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Tradition, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Pura Vida Bracelets fans

Demographic split for Pura Vida Bracelets audience in United States
MetricValue
Female80.4%
Male19.6%
Average age30.5
Estimated audience size1,039,641

Audience persona

The typical Pura Vida Bracelets fan in United States is more female, around 30.5 years old, with strong Tradition tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Pura Vida Bracelets in United States
RegionReachAffinity
California103,0880.9×
Florida95,9011.36×
Texas71,1500.8×
Pennsylvania47,3571.35×
New York39,2750.68×
North Carolina38,0891.22×
Ohio36,7461.15×
Illinois30,8840.89×
Michigan29,8561.1×
Virginia25,3461×
Georgia24,5430.77×
New Jersey24,2520.92×
Tennessee24,2451.16×
Arizona24,1261.14×
Indiana21,0221.11×
Wisconsin19,5241.25×
South Carolina18,4911.18×
Alabama17,1121.18×
Colorado16,7141.02×
Missouri16,4340.98×
Massachusetts16,4160.8×
Washington15,9850.77×
Minnesota15,8261.06×
Maryland14,4110.81×
Kentucky14,3101.1×
Utah12,6691.36×
Oklahoma11,7131.01×
Iowa11,6021.35×
Oregon11,2880.95×
Louisiana10,3730.77×
Connecticut9,1580.88×
Mississippi8,1240.95×
Kansas8,0180.98×
Idaho7,6961.48×
Arkansas7,5910.89×
Nevada7,0910.71×
Nebraska6,3551.22×
West Virginia6,1771.28×
New Hampshire4,5631.11×
Hawaii4,1760.93×
Maine3,3420.9×
New Mexico3,2120.62×
Montana3,0681.06×
South Dakota2,8091.17×
Delaware2,5520.89×
Rhode Island2,4570.74×
North Dakota2,2001.03×
Vermont1,9311.06×
Wyoming1,5521.01×
Washington, District of Columbia1,4010.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pura Vida Bracelets audience
BrandAffinityCategory
UK garage14.12×Music & Radio
Product design5.02×Business & Career
Combat sport2.52×Sports
Isometric exercise12.76×Sports
JDSU4.3×Business & Career
Ludo (board game)11.59×Games
9NEWS (KUSA)4.73×Movies & TV
Go Go's11.25×Music & Radio
Home equity1.86×Home & Garden
Stamp collecting4.04×Home & Garden
Bank account2.04×Business & Career
Pro-Ject2.94×Music & Radio
Buckhannon, West Virginia17.06×Travel & Leisure
WCCO-TV5×Movies & TV
Goop3.34×Internet & Social Media
Joshua Jackson2.81×Movies & TV
Embroidery Library9.4×Home & Garden
Mothercare1.89×Kids & Family
Biblical inspiration5.09×Politics & Society
Home staging2.7×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pura Vida Bracelets audience
TraitClusterScore
TraditionCONSERVATISM2.68
Luxury OrientationPREMIUM1.6
DIY MentalityTHRILL1.36
Healthy LifestyleBALANCE1.32
SustainabilityBALANCE1.3
CreativityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Pura Vida Bracelets
CountryShare
United States94.5%
Canada2.6%
Brazil0.7%

See Pura Vida Bracelets audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Pura Vida Bracelets have in United States?

Pura Vida Bracelets has an estimated audience of 1,039,641 people in United States, concentrated in California and Florida.

What is the gender split and age of Pura Vida Bracelets fans?

80.4% of Pura Vida Bracelets fans are female, 19.6% are male, with an average age of 30.5 years.

Which brands do Pura Vida Bracelets fans like most?

Pura Vida Bracelets fans show strongest brand affinity for UK garage (14.12×), Product design (5.02×), and Combat sport (2.52×) over the country average.

Where do Pura Vida Bracelets fans live in United States?

Pura Vida Bracelets fans in United States are most concentrated in California (reach 103,088), Florida (reach 95,901), and Texas (reach 71,150). These three regions account for the largest share of the active audience.

What other brands do Pura Vida Bracelets fans also like?

Beyond Pura Vida Bracelets itself, the audience over-indexes on Product design (5.02×), Combat sport (2.52×), Isometric exercise (12.76×), and JDSU (4.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pura Vida Bracelets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.