Pure Michigan Audience in United States

Pure Michigan logo

Pure Michigan has an estimated audience of 1,730,234 people in United States. 54.4% are female, 45.6% are male, average age 43.0. Top regions: Michigan, Ohio, Illinois. Top brand affinities: Laguna (province), Bank account, Israel, JTV (Indonesia), Product design.

The average Pure Michigan fan in United States is 43.0 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Illinois. Top brand affinities include Laguna (province), Bank account, Israel, with strongest over-indexing on Laguna (province) (11.48× the country average). Demographically, the Pure Michigan audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of Pure Michigan fans

Demographic split for Pure Michigan audience in United States
MetricValue
Female54.4%
Male45.6%
Average age43.0
Estimated audience size1,730,234

Audience persona

The typical Pure Michigan fan in United States is balanced, around 43.0 years old, with strong Risk Appetite tendencies and a notable affinity for Laguna (province).

Top regions in United States

Top regions ranked by reach for Pure Michigan in United States
RegionReachAffinity
Michigan822,49918.18×
Ohio229,7314.31×
Illinois106,1731.84×
Indiana78,3382.48×
Texas61,1640.41×
California57,5190.3×
Florida57,1610.49×
New York42,7690.44×
Wisconsin29,9311.15×
Pennsylvania26,3070.45×
North Carolina26,1350.5×
Missouri24,9380.89×
Kentucky23,5811.09×
Georgia22,2440.42×
Tennessee21,5580.62×
Virginia21,2800.5×
Minnesota18,8680.76×
Arizona17,1350.49×
Massachusetts16,4690.48×
New Jersey13,9800.32×
Colorado12,8830.47×
Maryland11,7290.39×
Washington11,1960.32×
Oregon10,8510.55×
South Carolina9,8640.38×
Oklahoma9,7080.51×
Alabama9,4450.39×
Iowa8,7770.62×
Connecticut7,5900.44×
Louisiana7,1870.32×
Kansas6,8890.51×
West Virginia6,2810.78×
Arkansas6,1250.43×
Nevada5,3390.32×
Mississippi5,2300.37×
Maine4,9940.81×
Utah4,4690.29×
Nebraska3,8010.44×
Washington, District of Columbia3,4330.66×
New Hampshire3,2340.47×
Hawaii2,9430.4×
New Mexico2,8360.33×
Idaho2,5370.29×
Alaska2,3500.64×
Rhode Island2,3420.43×
North Dakota2,1330.6×
Montana2,0490.43×
South Dakota2,0220.51×
Vermont1,9970.66×
Delaware1,9580.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pure Michigan audience
BrandAffinityCategory
Laguna (province)11.48×
Bank account2.62×Business & Career
Israel2.06×Travel & Leisure
JTV (Indonesia)5.19×
Product design1.89×Business & Career
Natural rubber1.92×Cars & Mobility
UK garage3.72×Music & Radio
JDSU1.93×Business & Career
Noodle (Gorillaz)2.01×Music & Radio
Sinaloa2.02×Travel & Leisure
Jeep Wagoneer2.78×Cars & Mobility
Urban horticulture1.67×Home & Garden
Charlamagne Tha God3.9×Movies & TV
Biblical inspiration3.56×Politics & Society
Historic site1.72×Arts & Culture
Hebe2.63×Home & Garden
The Haunted4.77×Music & Radio
Glossier2.07×Beauty & Wellness
Home staging1.91×Home & Garden
Nipsey Hussle2.1×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pure Michigan audience
TraitClusterScore
Risk AppetiteTHRILL2.04
Luxury OrientationPREMIUM1.66
Sports ActivityPOWER1.57
SustainabilityBALANCE1.44
DIY MentalityTHRILL1.38
Community OrientationOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for Pure Michigan
CountryShare
United States96.1%
Canada1.9%
China0.4%

See Pure Michigan audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Pure Michigan have in United States?

Pure Michigan has an estimated audience of 1,730,234 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Pure Michigan fans?

54.4% of Pure Michigan fans are female, 45.6% are male, with an average age of 43.0 years.

Which brands do Pure Michigan fans like most?

Pure Michigan fans show strongest brand affinity for Laguna (province) (11.48×), Bank account (2.62×), and Israel (2.06×) over the country average.

Where do Pure Michigan fans live in United States?

Pure Michigan fans in United States are most concentrated in Michigan (reach 822,499), Ohio (reach 229,731), and Illinois (reach 106,173). These three regions account for the largest share of the active audience.

What other brands do Pure Michigan fans also like?

Beyond Pure Michigan itself, the audience over-indexes on Bank account (2.62×), Israel (2.06×), JTV (Indonesia) (5.19×), and Product design (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pure Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.