Raf (singer) Audience in United States
Raf (singer) has an estimated audience of 797,787 people in United States. Top regions: New York, California, Texas. Top brand affinities: Product design, Historic site, Urban Outfitters, UK garage, MK.
Raf (singer) fans in United States are concentrated in New York, with strong brand affinity for Product design. The audience is concentrated in New York, California, Texas. Top brand affinities include Product design, Historic site, Urban Outfitters, with strongest over-indexing on Product design (2.92× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Raf (singer) fans
| Metric | Value |
|---|---|
| Estimated audience size | 797,787 |
Audience persona
The typical Raf (singer) fan in United States shows strong Patriotism tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 296,085 | 6.64× |
| California | 97,945 | 1.12× |
| Texas | 56,873 | 0.83× |
| Florida | 55,386 | 1.03× |
| New Jersey | 29,821 | 1.47× |
| Pennsylvania | 23,452 | 0.87× |
| Illinois | 23,010 | 0.87× |
| Virginia | 22,440 | 1.15× |
| North Carolina | 20,528 | 0.86× |
| Georgia | 20,419 | 0.83× |
| Massachusetts | 20,149 | 1.28× |
| Ohio | 19,103 | 0.78× |
| Washington | 16,652 | 1.04× |
| Michigan | 16,171 | 0.78× |
| Tennessee | 13,934 | 0.87× |
| Arizona | 13,878 | 0.85× |
| Maryland | 13,386 | 0.98× |
| Colorado | 11,410 | 0.91× |
| Indiana | 11,211 | 0.77× |
| Connecticut | 10,819 | 1.35× |
| Missouri | 10,675 | 0.83× |
| Minnesota | 9,495 | 0.83× |
| Wisconsin | 9,183 | 0.77× |
| Oregon | 9,153 | 1× |
| Alabama | 8,817 | 0.79× |
| South Carolina | 8,436 | 0.7× |
| Louisiana | 8,113 | 0.79× |
| Kentucky | 7,732 | 0.77× |
| Oklahoma | 7,354 | 0.83× |
| Nevada | 6,272 | 0.81× |
| Utah | 5,914 | 0.83× |
| Kansas | 5,006 | 0.8× |
| Mississippi | 4,748 | 0.72× |
| Iowa | 4,723 | 0.72× |
| Arkansas | 4,548 | 0.69× |
| Idaho | 4,061 | 1.01× |
| Washington, District of Columbia | 3,560 | 1.48× |
| Hawaii | 3,398 | 0.99× |
| Nebraska | 3,273 | 0.82× |
| New Mexico | 3,119 | 0.78× |
| New Hampshire | 3,005 | 0.96× |
| Maine | 2,548 | 0.89× |
| West Virginia | 2,250 | 0.61× |
| Rhode Island | 2,170 | 0.85× |
| Montana | 1,927 | 0.87× |
| Alaska | 1,497 | 0.88× |
| Delaware | 1,457 | 0.66× |
| South Dakota | 1,346 | 0.73× |
| North Dakota | 1,311 | 0.8× |
| Vermont | 1,147 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 2.92× | Business & Career |
| Historic site | 4.77× | Arts & Culture |
| Urban Outfitters | 1.74× | Shopping |
| UK garage | 4.77× | Music & Radio |
| MK | 3.48× | Music & Radio |
| Jesse Plemons | 2.22× | Movies & TV |
| Mangaka | 2.38× | Literature |
| Nebraska Cornhuskers football | 1.9× | Sports |
| Urban horticulture | 1.82× | Home & Garden |
| Jaws | 2.76× | Movies & TV |
| Wikia | 1.6× | Internet & Social Media |
| Fairy godmother | 3.37× | Literature |
| Home staging | 2.36× | Home & Garden |
| Vocal harmony | 1.96× | Music & Radio |
| Cam Ward | 1.6× | Sports |
| Morphine (band) | 3.3× | Music & Radio |
| Governor of Michigan | 2.92× | Politics & Society |
| Jeep Wagoneer | 2.17× | Cars & Mobility |
| Laneige | 2.01× | Beauty & Wellness |
| Goop | 1.97× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.46 |
| Need for Security | CONSERVATISM | 1.42 |
| Career Orientation | POWER | 1.29 |
| Price Sensitivity | PREMIUM | 1.23 |
| Quality Awareness | PREMIUM | 1.22 |
| Indulgence | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 39.5% |
| United Kingdom | 14.5% |
| United States | 11.5% |
See Raf (singer) audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Raf (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.