A data profile of the people who buy, follow and care about Rasheeda in United States — modelled from more than twelve digital signal sources. Rasheeda has an estimated audience of 520,521 people in United States.
The average Rasheeda fan in United States is 38.5 years old, more female, and lives primarily in Georgia.
The audience is concentrated in Georgia, Texas, Florida.
Top brand affinities include Thandie Newton, Nia Long, Diana Ross, with strongest over-indexing on Thandie Newton (99.26× the country average).
Demographically, the Rasheeda audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Career Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rasheeda fan in United States is more female, around 38.5 years old, with strong Career Orientation tendencies and a notable affinity for Thandie Newton.
The key figures that characterise the Rasheeda profile in United States.
70.1% are female, 29.9% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 38.5 |
| Estimated audience size | 520,521 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Rasheeda audience comes from United States.
| Country | Share |
|---|---|
| United States | 83.4% |
| United Kingdom | 3.2% |
| India | 1.8% |
Where the Rasheeda audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~60K | 3.69× | |
| 02 | Mississippi | ~20K | 3.24× | |
| 03 | Louisiana | ~20K | 2.74× | |
| 04 | Alabama | ~20K | 2.63× | |
| 05 | South Carolina | ~20K | 2.12× | |
| 06 | Maryland | ~20K | 1.97× | |
| 07 | North Carolina | ~30K | 1.81× | |
| 08 | Tennessee | ~20K | 1.68× | |
| 09 | Arkansas | ~7K | 1.49× | |
| 10 | Washington, District of Columbia | ~2K | 1.42× | |
| 11 | Virginia | ~20K | 1.31× | |
| 12 | Delaware | ~2K | 1.30× | |
| 13 | Texas | ~60K | 1.26× | |
| 14 | Illinois | ~20K | 1.24× | |
| 15 | Ohio | ~20K | 1.24× | |
| 16 | Michigan | ~20K | 1.20× | |
| 17 | Florida | ~40K | 1.12× | |
| 18 | Missouri | ~10K | 1.12× | |
| 19 | New York | ~30K | 1.04× | |
| 20 | Indiana | ~10K | 0.98× | |
| 21 | Nevada | ~5K | 0.98× | |
| 22 | Oklahoma | ~6K | 0.96× | |
| 23 | Pennsylvania | ~20K | 0.94× | |
| 24 | New Jersey | ~10K | 0.92× | |
| 25 | Kentucky | ~6K | 0.89× | |
| 26 | Connecticut | ~5K | 0.89× | |
| 27 | Vermont | <1K | 0.81× | |
| 28 | Alaska | <1K | 0.79× | |
| 29 | North Dakota | <1K | 0.77× | |
| 30 | Wisconsin | ~6K | 0.76× | |
| 31 | Rhode Island | ~1K | 0.76× | |
| 32 | Montana | ~1K | 0.76× | |
| 33 | South Dakota | <1K | 0.76× | |
| 34 | Kansas | ~3K | 0.72× | |
| 35 | West Virginia | ~2K | 0.71× | |
| 36 | New Hampshire | ~2K | 0.69× | |
| 37 | Maine | ~1K | 0.69× | |
| 38 | Idaho | ~2K | 0.68× | |
| 39 | Arizona | ~8K | 0.66× | |
| 40 | Nebraska | ~2K | 0.66× | |
| 41 | New Mexico | ~2K | 0.66× | |
| 42 | Hawaii | ~2K | 0.66× | |
| 43 | Massachusetts | ~7K | 0.61× | |
| 44 | California | ~40K | 0.60× | |
| 45 | Minnesota | ~5K | 0.59× | |
| 46 | Iowa | ~3K | 0.58× | |
| 47 | Colorado | ~5K | 0.53× | |
| 48 | Utah | ~3K | 0.53× | |
| 49 | Oregon | ~3K | 0.47× | |
| 50 | Washington | ~5K | 0.46× |
The strongest cross-interests of the Rasheeda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thandie Newton | Movies & TV | 99.26× | ||
| 02 | Marques Houston | Music & Radio | 56.96× | ||
| 03 | ITV (TV channel) | Movies & TV | 54.01× | ||
| 04 | Tatyana Ali | Movies & TV | 43.63× | ||
| 05 | Nia Long | Movies & TV | 41.60× | ||
| 06 | Billy Ocean | Music & Radio | 35.57× | ||
| 07 | Diana Ross | Music & Radio | 26.19× | ||
| 08 | K. Michelle | Music & Radio | 24.33× | ||
| 09 | Avast! | Technology & Electronics | 22.02× | ||
| 10 | Teyana Taylor | Movies & TV | 19.88× | ||
| 11 | Master P | Music & Radio | 17.69× | ||
| 12 | Taraji P. Henson | Movies & TV | 12.12× | ||
| 13 | T.I. | Music & Radio | 11.99× | ||
| 14 | Shellfish | Food & Beverages | 7.84× | ||
| 15 | Internet celebrity | Internet & Social Media | 7.31× | ||
| 16 | Melanin | Beauty & Wellness | 7.31× | ||
| 17 | Facebook Messenger | Internet & Social Media | 7.01× | ||
| 18 | TMZ | Internet & Social Media | 4.12× | ||
| 19 | Pizza Hut | Food & Beverages | 2.56× | ||
| 20 | T-Mobile | Technology & Electronics | 2.39× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.72× | |
| Social Media Usage | JOY | 1.69× | |
| Community Orientation | OPEN | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.44× | |
| Sustainability | BALANCE | 0.48× | |
| DIY Mentality | THRILL | 0.64× |
Rasheeda has an estimated audience of 520,521 people in United States, concentrated in Georgia and Texas.
70.1% of Rasheeda fans are female, 29.9% are male, with an average age of 38.5 years.
Rasheeda fans show strongest brand affinity for Thandie Newton (99.26×), Nia Long (41.6×), and Diana Ross (26.19×) over the country average.
Rasheeda fans in United States are most concentrated in Georgia (reach ~60K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Rasheeda itself, the audience over-indexes on Nia Long (41.6×), Diana Ross (26.19×), Teyana Taylor (19.88×), and Marques Houston (56.96×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rasheeda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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