Reading comprehension Audience in United States

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Reading comprehension has an estimated audience of 2,155,891 people in United States. 78.4% are female, 21.6% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Mathcore, Google Home, Throne of Glass, Dog breed.

The average Reading comprehension fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Mathcore, Google Home, with strongest over-indexing on Regional styles of Mexican music (10.49× the country average). Demographically, the Reading comprehension audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Reading comprehension fans

Demographic split for Reading comprehension audience in United States
MetricValue
Female78.4%
Male21.6%
Average age42.5
Estimated audience size2,155,891

Audience persona

The typical Reading comprehension fan in United States is more female, around 42.5 years old, with strong Risk Appetite tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Reading comprehension in United States
RegionReachAffinity
California344,4451.45×
Texas228,6941.23×
Florida221,9781.52×
New York189,5551.57×
Georgia108,1561.63×
North Carolina93,1991.44×
Illinois71,1060.99×
Virginia69,7971.33×
Pennsylvania68,0000.94×
New Jersey64,8121.18×
Ohio62,5260.94×
Michigan52,4160.93×
Maryland48,2001.3×
Tennessee47,8631.11×
Arizona46,1481.05×
Washington42,6060.99×
Alabama42,5291.41×
South Carolina41,6211.28×
Massachusetts40,1720.95×
Indiana39,9251.01×
Louisiana37,2821.34×
Missouri35,4271.02×
Mississippi29,1871.64×
Minnesota26,7160.86×
Kentucky26,1280.97×
Nevada23,9831.15×
Colorado23,9250.7×
Wisconsin22,8100.7×
Oklahoma22,7390.95×
Connecticut21,4160.99×
Oregon20,6390.84×
Arkansas19,1121.08×
Kansas14,5240.85×
Utah13,5000.7×
Iowa12,9950.73×
West Virginia10,1811.01×
Hawaii9,1810.99×
New Mexico9,0800.84×
Idaho8,4620.78×
Nebraska8,3970.78×
Washington, District of Columbia6,1690.95×
Maine5,8470.76×
New Hampshire5,5930.66×
Rhode Island5,2200.76×
Delaware5,0780.85×
Alaska4,4030.95×
North Dakota3,2160.73×
South Dakota3,2050.64×
Montana3,1490.53×
Vermont1,7700.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reading comprehension audience
BrandAffinityCategory
Regional styles of Mexican music10.49×Music & Radio
Mathcore17.86×Music & Radio
Google Home11.94×Technology & Electronics
Throne of Glass10.49×Literature
Dog breed1.54×Pets & Animals
Who Wants to Be a Millionaire?10.49×Movies & TV
The Historian16.83×Literature
Emperor Entertainment Group10.49×Business & Career
Goop4.68×Internet & Social Media
Jingoism1.87×Politics & Society
Historic site3.6×Arts & Culture
Eurail16.92×Cars & Mobility
Electrolyte3.57×Health
Home staging3.98×Home & Garden
Vocal harmony3.35×Music & Radio
Pillow1.56×Home & Garden
Hibachi5.45×Food & Beverages
3D printing1.73×Technology & Electronics
Solo climbing4.51×Sports
Lulu 黃路梓茵1.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reading comprehension audience
TraitClusterScore
Risk AppetiteTHRILL1.83
Community OrientationOPEN1.4
SpiritualityBALANCE1.39
CreativityOPEN1.3
IndividualismJOY1.29
Convenience OrientationPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Reading comprehension
CountryShare
United States35.0%
United Kingdom7.1%
Spain6.8%

See Reading comprehension audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Reading comprehension have in United States?

Reading comprehension has an estimated audience of 2,155,891 people in United States, concentrated in California and Texas.

What is the gender split and age of Reading comprehension fans?

78.4% of Reading comprehension fans are female, 21.6% are male, with an average age of 42.5 years.

Which brands do Reading comprehension fans like most?

Reading comprehension fans show strongest brand affinity for Regional styles of Mexican music (10.49×), Mathcore (17.86×), and Google Home (11.94×) over the country average.

Where do Reading comprehension fans live in United States?

Reading comprehension fans in United States are most concentrated in California (reach 344,445), Texas (reach 228,694), and Florida (reach 221,978). These three regions account for the largest share of the active audience.

What other brands do Reading comprehension fans also like?

Beyond Reading comprehension itself, the audience over-indexes on Mathcore (17.86×), Google Home (11.94×), Throne of Glass (10.49×), and Dog breed (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reading comprehension. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.