Rascasse Audience Intelligence

Return of the Jedi Audience in United States

A data profile of the people who buy, follow and care about Return of the Jedi in United States — modelled from more than twelve digital signal sources. Return of the Jedi has an estimated audience of 1,701,541 people in United States.

#26among Science Fiction & Fantasy in United States#1046among Movie / TV Show / Series in United States#2608in Movies & TV

The average Return of the Jedi fan in United States is 32.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Disneyland Paris, Superman, Lego Ninjago, with strongest over-indexing on Disneyland Paris (15.96× the country average).

Demographically, the Return of the Jedi audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Return of the Jedi fan in United States is more male, around 32.2 years old, with strong Patriotism tendencies and a notable affinity for Disneyland Paris.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Return of the Jedi profile in United States.

Audience size
1.7M
in United States
Gender
32.7%♀
67.3% male
Age
32.2
average years
Country rank
#16147
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Return of the Jedi viewers

32.7% are female, 67.3% are male, average age 32.2.

Fig. 02

Gender split

32.7%
Female
67.3%
Male
Demographic split for Return of the Jedi audience in United States
MetricValue
Female32.7%
Male67.3%
Average age32.2
Estimated audience size1,701,541
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Return of the Jedi audience in United States
Age bracketShare%
16-1938%
20-2921%
30-3920%
40-4916%
50+6%
Fig. 04

Worldwide distribution

48.4%

of the worldwide Return of the Jedi audience comes from United States.

Worldwide audience distribution share by country for Return of the Jedi
CountryShare
United States48.4%
United Kingdom8.2%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Return of the Jedi audience in United States is strongest.

Fig. 05

Top regions by affinity

Return of the Jedi fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K2.07×
02California~200K1.19×
03South Dakota~4K1.19×
04Oregon~20K1.15×
05Idaho~9K1.15×
06Arizona~40K1.13×
07Washington~30K1.07×
08Colorado~30K1.06×
09Arkansas~10K1.06×
10Maine~6K1.06×
11Montana~5K1.06×
12Alaska~4K1.06×
13Oklahoma~20K1.05×
14Vermont~3K1.05×
15New Hampshire~7K1.04×
16Nebraska~8K1.03×
17Ohio~50K1.02×
18Kentucky~20K1.02×
19Minnesota~20K1.01×
20Iowa~10K1.01×
21Kansas~10K1.01×
22Missouri~30K1.00×
23New Mexico~8K1.00×
24Massachusetts~30K0.99×
25Indiana~30K0.99×
26Tennessee~30K0.98×
27Connecticut~20K0.98×
28Rhode Island~5K0.97×
29Illinois~50K0.96×
30Hawaii~7K0.96×
31North Dakota~3K0.96×
32Virginia~40K0.95×
33Wisconsin~20K0.95×
34Texas~100K0.94×
35Michigan~40K0.94×
36West Virginia~7K0.94×
37Pennsylvania~50K0.92×
38North Carolina~50K0.92×
39Nevada~10K0.91×
40South Carolina~20K0.90×
41Florida~100K0.89×
42New York~80K0.89×
43Alabama~20K0.89×
44New Jersey~40K0.87×
45Delaware~4K0.84×
46Washington, District of Columbia~4K0.83×
47Georgia~40K0.82×
48Louisiana~20K0.82×
49Mississippi~10K0.82×
50Maryland~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Return of the Jedi, United States
0.81×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Return of the Jedi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Return of the Jedi audience
#·InterestCategoryAffinity×
01Lego NinjagoKids & Family28.63×
02malwarebytesTechnology & Electronics20.00×
03Disneyland ParisTravel & Leisure15.96×
04The Lego MovieMovies & TV14.41×
05Lego Star WarsKids & Family14.17×
06Buckingham PalaceTravel & Leisure13.27×
07Indiana Jones (franchise)Movies & TV10.85×
08Alvin and the ChipmunksMusic & Radio10.82×
09Guardians of the Galaxy (film)Movies & TV8.84×
10Superhero fictionLiterature8.46×
11Josh BrolinMovies & TV8.30×
12Graphic novelLiterature6.57×
13Collectible card gameGames4.90×
14Anime and manga fandomLiterature4.38×
15Action-adventure gameGames4.29×
16PokémonGames3.41×
17SupermanMovies & TV2.84×
18ComicsLiterature2.73×
19Mobile gameGames2.53×
20Science fiction moviesMovies & TV2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Return of the Jedi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Return of the Jedi audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.05×
Pet OwnershipJOY1.64×
IndulgenceJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Return of the Jedi audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
DIY MentalityTHRILL0.78×
Family OrientationCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Return of the Jedi have in United States?

Return of the Jedi has an estimated audience of 1,701,541 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Return of the Jedi viewers?

32.7% of Return of the Jedi fans are female, 67.3% are male, with an average age of 32.2 years.

03

Which brands do Return of the Jedi fans like most?

Return of the Jedi fans show strongest brand affinity for Disneyland Paris (15.96×), Superman (2.84×), and Lego Ninjago (28.63×) over the country average.

04

Where do Return of the Jedi fans live in United States?

Return of the Jedi fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Return of the Jedi fans also like?

Beyond Return of the Jedi itself, the audience over-indexes on Superman (2.84×), Lego Ninjago (28.63×), malwarebytes (20×), and Guardians of the Galaxy (film) (8.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Science Fiction & Fantasy audiences in United States

See Return of the Jedi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Return of the Jedi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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