Return of the Jedi Audience in United States

Return of the Jedi logo

Return of the Jedi has an estimated audience of 1,627,373 people in United States. 32.7% are female, 67.3% are male, average age 32.2. Top regions: California, Texas, Florida. Top brand affinities: Queens College, City University of New York, Elsword, Dog breed, Urban Outfitters, Jezebel (film).

The average Return of the Jedi fan in United States is 32.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Queens College, City University of New York, Elsword, Dog breed, with strongest over-indexing on Queens College, City University of New York (20× the country average). Demographically, the Return of the Jedi audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of Return of the Jedi fans

Demographic split for Return of the Jedi audience in United States
MetricValue
Female32.7%
Male67.3%
Average age32.2
Estimated audience size1,627,373

Audience persona

The typical Return of the Jedi fan in United States is more male, around 32.2 years old, with strong Patriotism tendencies and a notable affinity for Queens College, City University of New York.

Top regions in United States

Top regions ranked by reach for Return of the Jedi in United States
RegionReachAffinity
California220,6851.23×
Texas135,1650.97×
Florida103,7380.94×
New York82,9720.91×
Illinois55,2721.02×
Ohio53,4971.07×
Pennsylvania49,9760.91×
North Carolina46,3120.95×
Georgia41,8380.83×
Michigan40,6250.95×
Virginia37,2040.94×
New Jersey36,7720.89×
Arizona36,1351.09×
Washington35,7611.1×
Utah33,1982.28×
Tennessee32,3090.99×
Massachusetts31,6790.99×
Indiana30,1431.01×
Colorado27,3301.07×
Missouri26,4671.01×
Wisconsin24,3470.99×
Minnesota23,2091×
Maryland22,6770.81×
Oregon22,1281.19×
South Carolina22,0820.9×
Kentucky20,3621×
Alabama19,8700.87×
Oklahoma19,8671.1×
Louisiana16,9220.81×
Connecticut14,9980.92×
Arkansas14,1691.06×
Nevada13,9970.89×
Iowa13,1270.98×
Kansas13,0311.02×
Mississippi10,4140.78×
Idaho9,2161.13×
Nebraska8,4561.04×
New Mexico7,8490.96×
Hawaii6,9831×
West Virginia6,4730.85×
New Hampshire6,4401×
Maine5,9761.03×
Montana4,6371.03×
Rhode Island4,6240.89×
South Dakota4,4221.18×
Washington, District of Columbia3,9590.81×
Alaska3,5201.01×
Delaware3,4130.76×
Vermont3,0581.07×
North Dakota3,0330.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Return of the Jedi audience
BrandAffinityCategory
Queens College, City University of New York20×Business & Career
Elsword30.98×Games
Dog breed1.96×Pets & Animals
Urban Outfitters2.84×Shopping
Jezebel (film)7.61×Movies & TV
Monogram3.87×Home & Garden
Alaska1.55×Travel & Leisure
Winemaking3.84×Food & Beverages
3D printing1.89×Technology & Electronics
Voter registration3.51×Politics & Society
Emporium Melbourne33.14×Shopping
Nebraska1.77×Travel & Leisure
Pro-Ject2.6×Music & Radio
JDSU1.94×Business & Career
Electrolyte2.97×Health
Justice1.7×Politics & Society
Home staging3.04×Home & Garden
Nebraska Cornhuskers football2.08×Sports
Jesse Plemons1.88×Movies & TV
Staycation1.72×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Return of the Jedi audience
TraitClusterScore
PatriotismCONSERVATISM1.55
Design AffinityPREMIUM1.52
LGBTQ+ IdentityOPEN1.51
Early Adopter MentalityPOWER1.5
Pet OwnershipJOY1.41
IndividualismJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Return of the Jedi
CountryShare
United States48.6%
United Kingdom8.4%
Japan4.7%

See Return of the Jedi audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does Return of the Jedi have in United States?

Return of the Jedi has an estimated audience of 1,627,373 people in United States, concentrated in California and Texas.

What is the gender split and age of Return of the Jedi fans?

32.7% of Return of the Jedi fans are female, 67.3% are male, with an average age of 32.2 years.

Which brands do Return of the Jedi fans like most?

Return of the Jedi fans show strongest brand affinity for Queens College, City University of New York (20×), Elsword (30.98×), and Dog breed (1.96×) over the country average.

Where do Return of the Jedi fans live in United States?

Return of the Jedi fans in United States are most concentrated in California (reach 220,685), Texas (reach 135,165), and Florida (reach 103,738). These three regions account for the largest share of the active audience.

What other brands do Return of the Jedi fans also like?

Beyond Return of the Jedi itself, the audience over-indexes on Elsword (30.98×), Dog breed (1.96×), Urban Outfitters (2.84×), and Jezebel (film) (7.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Return of the Jedi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.