REZZ Audience in United States
REZZ has an estimated audience of 171,156 people in United States. 58.5% are female, 41.5% are male, average age 32.7. Top brand affinities: Home construction, Building envelope, Pro-Ject, Dog breed, Product design.
Top brand affinities include Home construction, Building envelope, Pro-Ject, with strongest over-indexing on Home construction (11.58× the country average). Demographically, the REZZ audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of REZZ fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 32.7 |
| Estimated audience size | 171,156 |
Audience persona
The typical REZZ fan in United States is more female, around 32.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 11.58× | Home & Garden |
| Building envelope | 44.25× | Home & Garden |
| Pro-Ject | 9.3× | Music & Radio |
| Dog breed | 2.64× | Pets & Animals |
| Product design | 3.54× | Business & Career |
| Iwi | 37.19× | |
| JcrOffroad | 38.01× | Shopping |
| Tezz | 11.14× | Movies & TV |
| 3D printing | 3.63× | Technology & Electronics |
| UK garage | 7.48× | Music & Radio |
| Minnesota | 1.84× | Travel & Leisure |
| Salman Khan | 8.27× | Movies & TV |
| JDSU | 3.07× | Business & Career |
| Iowa Hawkeyes | 7.47× | Sports |
| Natural rubber | 1.92× | Cars & Mobility |
| Electrolyte | 4.35× | Health |
| Bank account | 2.01× | Business & Career |
| Christmas Gifts | 3.98× | Kids & Family |
| Isometric exercise | 6.29× | Sports |
| Building-integrated photovoltaics | 13.13× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.79 |
| Extroversion | THRILL | 1.53 |
| Tradition | CONSERVATISM | 1.5 |
| Sustainability | BALANCE | 1.46 |
| Sports Activity | POWER | 1.34 |
| Luxury Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.0% |
| Canada | 8.9% |
| France | 4.8% |
See REZZ audiences in other countries
More EDM audiences in United States
- Sharks (9,848,677)
- Shaquille O’Neal (3,529,263)
- Gloria Estefan (2,411,311)
- Major League (2,184,390)
- DJ Khaled (2,148,169)
How to read this data
Audience size is the estimated number of people in United States who actively search for REZZ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.