REZZ Audience in United States
REZZ has an estimated audience of 171,156 people in United States. 58.5% are female, 41.5% are male, average age 32.7. Top brand affinities: Skrillex, Disclosure (band), Deadmau5, Resident Advisor, Berghain.
Top brand affinities include Skrillex, Disclosure (band), Deadmau5, with strongest over-indexing on Skrillex (33.63× the country average). Demographically, the REZZ audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of REZZ fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 32.7 |
| Estimated audience size | 171,156 |
Audience persona
The typical REZZ fan in United States is more female, around 32.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Skrillex.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Skrillex | 33.63× | Music & Radio |
| Disclosure (band) | 44.4× | Music & Radio |
| Deadmau5 | 40.65× | Music & Radio |
| Resident Advisor | 21.12× | Music & Radio |
| Berghain | 37.19× | Music & Radio |
| Afrojack | 44.25× | Music & Radio |
| Toyota Supra | 11.61× | Cars & Mobility |
| Scooby-Doo | 3.42× | Movies & TV |
| Electronic dance music | 4.03× | Music & Radio |
| Superman | 1.61× | Movies & TV |
| Zedd (musician) | 19.54× | Music & Radio |
| Martin Garrix | 21.76× | Music & Radio |
| Rick and Morty | 4.09× | Movies & TV |
| House music | 3.52× | Music & Radio |
| Dungeons & Dragons | 6.12× | Games |
| Steve Aoki | 16.14× | Music & Radio |
| Dance music | 3.03× | Music & Radio |
| Autism Awareness | 4.88× | Health |
| Diabetes mellitus awareness | 3.42× | Health |
| Burning Man | 7.16× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.79 |
| Extroversion | THRILL | 1.53 |
| Tradition | CONSERVATISM | 1.5 |
| Sustainability | BALANCE | 1.46 |
| Sports Activity | POWER | 1.34 |
| Luxury Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.0% |
| Canada | 8.9% |
| France | 4.8% |
See REZZ audiences in other countries
More EDM audiences in United States
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- Gloria Estefan (2,411,311)
- Major League (2,184,390)
- DJ Khaled (2,148,169)
How to read this data
Audience size is the estimated number of people in United States who actively search for REZZ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.