Rice and beans Audience in United States

Rice and beans logo

Rice and beans has an estimated audience of 544,977 people in United States. 62.5% are female, 37.5% are male, average age 42.5. Top regions: Florida, New York, Pennsylvania. Top brand affinities: Smoking-Meat.com, Deborah Harkness, Soludos, Nanette Lepore, Kent.

The average Rice and beans fan in United States is 42.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, Pennsylvania. Top brand affinities include Smoking-Meat.com, Deborah Harkness, Soludos, with strongest over-indexing on Smoking-Meat.com (232.84× the country average). Demographically, the Rice and beans audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Rice and beans fans

Demographic split for Rice and beans audience in United States
MetricValue
Female62.5%
Male37.5%
Average age42.5
Estimated audience size544,977

Audience persona

The typical Rice and beans fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Smoking-Meat.com.

Top regions in United States

Top regions ranked by reach for Rice and beans in United States
RegionReachAffinity
Florida154,9184.2×
New York74,6482.45×
Pennsylvania61,4363.35×
California40,3440.67×
Texas35,0370.75×
New Jersey26,0891.88×
Massachusetts18,7751.75×
North Carolina16,0180.98×
Ohio13,9460.83×
Georgia13,9320.83×
Illinois13,5410.75×
Connecticut12,4672.28×
Virginia12,2860.93×
Maryland11,0231.18×
Washington9,8940.91×
Michigan9,5460.67×
Arizona7,2090.65×
Indiana7,0110.7×
Minnesota6,7450.86×
Tennessee6,7230.61×
South Carolina6,5560.8×
Wisconsin6,0690.74×
Colorado6,0250.7×
Missouri5,0920.58×
Oregon4,7510.76×
Kentucky4,1880.61×
Alabama4,1290.54×
Louisiana3,7100.53×
Oklahoma3,4150.56×
Utah3,4100.7×
New Hampshire3,2291.5×
Nevada3,0750.58×
Iowa2,9990.67×
Rhode Island2,8001.61×
Kansas2,7210.63×
Arkansas2,4170.54×
Delaware2,2411.49×
Maine2,2031.13×
Washington, District of Columbia2,0551.25×
Mississippi1,9350.43×
Idaho1,8440.67×
Nebraska1,5510.57×
New Mexico1,5030.55×
Vermont1,3671.43×
West Virginia1,2480.49×
Hawaii1,1890.51×
Montana1,1070.73×
Alaska7720.66×
North Dakota7510.67×
South Dakota6860.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rice and beans audience
BrandAffinityCategory
Smoking-Meat.com232.84×Food & Beverages
Deborah Harkness151.45×Literature
Soludos126.64×Fashion & Accessoires
Nanette Lepore89.29×Fashion & Accessoires
Kent42.88×Travel & Leisure
Go Ape73.38×Travel & Leisure
Falconry68.09×Pets & Animals
Eva Mendes13.91×Movies & TV
Empanada17.99×Food & Beverages
socializing5.84×Politics & Society
Jaime Camil30.78×Movies & TV
Rice4.58×Food & Beverages
Chipotle Mexican Grill3.31×Food & Beverages
Taco Bell2.59×Food & Beverages
El Pollo Loco7.49×Food & Beverages
Samba9.45×Music & Radio
Macy's2.25×Shopping
Eating1.94×Food & Beverages
Texas Roadhouse2.19×Food & Beverages
Aldi2.15×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rice and beans audience
TraitClusterScore
PatriotismCONSERVATISM1.77
Risk AppetiteTHRILL1.55
Luxury OrientationPREMIUM1.51
Healthy LifestyleBALANCE1.45
IndulgenceJOY1.45
Urban LifestyleOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Rice and beans
CountryShare
Brazil38.9%
United States28.1%
Costa Rica2.6%

See Rice and beans audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Rice and beans have in United States?

Rice and beans has an estimated audience of 544,977 people in United States, concentrated in Florida and New York.

What is the gender split and age of Rice and beans fans?

62.5% of Rice and beans fans are female, 37.5% are male, with an average age of 42.5 years.

Which brands do Rice and beans fans like most?

Rice and beans fans show strongest brand affinity for Smoking-Meat.com (232.84×), Deborah Harkness (151.45×), and Soludos (126.64×) over the country average.

Where do Rice and beans fans live in United States?

Rice and beans fans in United States are most concentrated in Florida (reach 154,918), New York (reach 74,648), and Pennsylvania (reach 61,436). These three regions account for the largest share of the active audience.

What other brands do Rice and beans fans also like?

Beyond Rice and beans itself, the audience over-indexes on Deborah Harkness (151.45×), Soludos (126.64×), Nanette Lepore (89.29×), and Kent (42.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rice and beans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.