Rascasse Audience Intelligence

Rice and beans Audience in United States

A data profile of the people who buy, follow and care about Rice and beans in United States — modelled from more than twelve digital signal sources. Rice and beans has an estimated audience of 544,977 people in United States.

#264among Dish in United States#11053among Topic in United States#1866in Food & Beverages

The average Rice and beans fan in United States is 42.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, New York, Pennsylvania.

Top brand affinities include Smoking-Meat.com, Deborah Harkness, Soludos, with strongest over-indexing on Smoking-Meat.com (232.84× the country average).

Demographically, the Rice and beans audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rice and beans fan in United States is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Smoking-Meat.com.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rice and beans profile in United States.

Audience size
545K
in United States
Gender
62.5%♀
37.5% male
Age
42.5
average years
Country rank
#34837
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rice and beans fans

62.5% are female, 37.5% are male, average age 42.5.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Rice and beans audience in United States
MetricValue
Female62.5%
Male37.5%
Average age42.5
Estimated audience size544,977
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Rice and beans audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3922%
40-4924%
50+25%
Fig. 04

Worldwide distribution

28.1%

of the worldwide Rice and beans audience comes from United States.

Worldwide audience distribution share by country for Rice and beans
CountryShare
Brazil38.8%
United States28.1%
Costa Rica2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rice and beans audience in United States is strongest.

Fig. 05

Top regions by affinity

Rice and beans fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K3.58×
02Pennsylvania~60K3.05×
03New York~80K2.66×
04Connecticut~10K2.16×
05New Jersey~30K1.82×
06Massachusetts~20K1.68×
07Rhode Island~3K1.52×
08New Hampshire~3K1.44×
09Delaware~2K1.31×
10Vermont~1K1.30×
11Maine~2K1.11×
12Maryland~10K1.10×
13Washington, District of Columbia~2K1.09×
14North Carolina~20K0.98×
15Virginia~10K0.93×
16Alaska~1K0.92×
17Washington~10K0.90×
18Texas~40K0.88×
19North Dakota<1K0.88×
20South Carolina~7K0.87×
21Montana~1K0.87×
22Georgia~10K0.85×
23Minnesota~7K0.85×
24South Dakota~1K0.84×
25Idaho~2K0.83×
26Ohio~10K0.82×
27Oregon~5K0.82×
28Utah~4K0.82×
29Wisconsin~7K0.80×
30Nebraska~2K0.78×
31Illinois~10K0.77×
32Iowa~3K0.77×
33West Virginia~2K0.77×
34Hawaii~2K0.76×
35Indiana~7K0.75×
36Kansas~3K0.75×
37Kentucky~5K0.74×
38Colorado~6K0.73×
39New Mexico~2K0.73×
40Michigan~10K0.72×
41Oklahoma~4K0.72×
42Arkansas~3K0.72×
43Nevada~4K0.69×
44California~40K0.68×
45Mississippi~3K0.68×
46Arizona~7K0.67×
47Tennessee~7K0.67×
48Missouri~6K0.66×
49Alabama~5K0.66×
50Louisiana~5K0.66×
Fig. 06

Affinity by region

Affinity by region — Rice and beans, United States
0.66×1.00×3.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rice and beans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rice and beans audience
#·InterestCategoryAffinity×
01Smoking-Meat.comFood & Beverages232.84×
02Deborah HarknessLiterature151.45×
03SoludosFashion & Accessoires126.64×
04Nanette LeporeFashion & Accessoires89.29×
05Go ApeTravel & Leisure73.38×
06FalconryPets & Animals68.09×
07KentTravel & Leisure42.88×
08Jaime CamilMovies & TV30.78×
09EmpanadaFood & Beverages17.99×
10Eva MendesMovies & TV13.91×
11Eiza GonzálezMovies & TV10.39×
12SambaMusic & Radio9.45×
13El Pollo LocoFood & Beverages7.49×
14socializingPolitics & Society5.84×
15RiceFood & Beverages4.58×
16Chipotle Mexican GrillFood & Beverages3.31×
17Taco BellFood & Beverages2.59×
18Macy'sShopping2.25×
19FIFA World CupSports1.96×
20FIFA World Cup 2026Sports1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rice and beans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rice and beans audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.81×
IndulgenceJOY1.67×
MindfulnessBALANCE1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rice and beans audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.16×
SustainabilityBALANCE1.21×
Risk AppetiteTHRILL1.21×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rice and beans have in United States?

Rice and beans has an estimated audience of 544,977 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Rice and beans fans?

62.5% of Rice and beans fans are female, 37.5% are male, with an average age of 42.5 years.

03

Which brands do Rice and beans fans like most?

Rice and beans fans show strongest brand affinity for Smoking-Meat.com (232.84×), Deborah Harkness (151.45×), and Soludos (126.64×) over the country average.

04

Where do Rice and beans fans live in United States?

Rice and beans fans in United States are most concentrated in Florida (reach ~100K), New York (reach ~80K), and Pennsylvania (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Rice and beans fans also like?

Beyond Rice and beans itself, the audience over-indexes on Deborah Harkness (151.45×), Soludos (126.64×), Nanette Lepore (89.29×), and Kent (42.88×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Rice and beans audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rice and beans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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