Rascasse Audience Intelligence

Kent Audience in United States

A data profile of the people who buy, follow and care about Kent in United States — modelled from more than twelve digital signal sources. Kent has an estimated audience of 566,937 people in United States.

#433among City in United States#3469among POI in United States#2689in Travel & Leisure

The average Kent fan in United States is 41.4 years old, more female, and lives primarily in Washington.

The audience is concentrated in Washington, California, Ohio.

Top brand affinities include Sean Payton, Dennis Rodman, Go Ape, with strongest over-indexing on Sean Payton (177.77× the country average).

Demographically, the Kent audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kent fan in United States is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Sean Payton.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kent profile in United States.

Audience size
567K
in United States
Gender
60.6%♀
39.4% male
Age
41.4
average years
Country rank
#34008
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kent fans

60.6% are female, 39.4% are male, average age 41.4.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Kent audience in United States
MetricValue
Female60.6%
Male39.4%
Average age41.4
Estimated audience size566,937
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Kent audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3921%
40-4921%
50+25%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Kent audience comes from United States.

Worldwide audience distribution share by country for Kent
CountryShare
United Kingdom52.3%
United States13.3%
India4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kent audience in United States is strongest.

Fig. 05

Top regions by affinity

Kent fans by region: top regions in United States
#RegionReachAffinity×
01Washington~100K12.50×
02Utah~20K3.12×
03Connecticut~10K2.15×
04Ohio~40K2.09×
05Maine~3K1.44×
06New Hampshire~3K1.21×
07Vermont~1K1.19×
08Washington, District of Columbia~2K1.16×
09Rhode Island~2K1.15×
10Massachusetts~10K1.14×
11Kentucky~8K1.07×
12Oregon~7K1.02×
13Pennsylvania~20K0.94×
14New York~30K0.92×
15Michigan~10K0.85×
16Illinois~20K0.81×
17Idaho~2K0.80×
18Colorado~7K0.79×
19Iowa~4K0.79×
20Delaware~1K0.79×
21New Jersey~10K0.78×
22Wisconsin~7K0.78×
23North Carolina~10K0.77×
24Virginia~10K0.76×
25Montana~1K0.76×
26Missouri~7K0.75×
27Minnesota~6K0.75×
28Tennessee~8K0.74×
29Hawaii~2K0.73×
30North Dakota<1K0.73×
31South Carolina~6K0.72×
32Alaska<1K0.72×
33Maryland~7K0.71×
34Alabama~6K0.71×
35Indiana~7K0.67×
36Kansas~3K0.67×
37Florida~30K0.65×
38Nebraska~2K0.64×
39Georgia~10K0.63×
40West Virginia~2K0.63×
41South Dakota<1K0.63×
42Louisiana~5K0.62×
43Arkansas~3K0.62×
44California~40K0.61×
45Texas~30K0.59×
46Arizona~7K0.58×
47Mississippi~3K0.58×
48Oklahoma~3K0.55×
49New Mexico~2K0.53×
50Nevada~3K0.49×
Fig. 06

Affinity by region

Affinity by region — Kent, United States
0.49×1.00×12.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kent audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kent audience
#·InterestCategoryAffinity×
01Go ApeTravel & Leisure309.12×
02Sean PaytonSports177.77×
03Dennis RodmanSports78.87×
04Rice and beansFood & Beverages42.88×
05YES NetworkMovies & TV22.93×
06Emmy RossumMovies & TV22.54×
07Jeremy Allen WhiteMovies & TV20.00×
08Baker MayfieldSports20.00×
09Liev SchreiberMovies & TV20.00×
10Californication (TV series)Movies & TV20.00×
11Claudia SchifferFashion & Accessoires20.00×
12DeMar DeRozanSports19.76×
13Brett FavreSports13.59×
14StubHubTravel & Leisure12.84×
15Florida GatorsSports10.30×
16HudlSports10.16×
17FedExBusiness & Career3.50×
18Mortgage loansBusiness & Career2.50×
19Planet FitnessSports2.28×
20PinterestInternet & Social Media1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kent audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.98×
Convenience OrientationPREMIUM1.67×
Community OrientationOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kent audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
MindfulnessBALANCE0.74×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kent have in United States?

Kent has an estimated audience of 566,937 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Kent fans?

60.6% of Kent fans are female, 39.4% are male, with an average age of 41.4 years.

03

Which brands do Kent fans like most?

Kent fans show strongest brand affinity for Sean Payton (177.77×), Dennis Rodman (78.87×), and Go Ape (309.12×) over the country average.

04

Where do Kent fans live in United States?

Kent fans in United States are most concentrated in Washington (reach ~100K), California (reach ~40K), and Ohio (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Kent fans also like?

Beyond Kent itself, the audience over-indexes on Dennis Rodman (78.87×), Go Ape (309.12×), Jeremy Allen White (20×), and StubHub (12.84×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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