Riverview, New Brunswick Audience in United States

Riverview, New Brunswick logo

Riverview, New Brunswick has an estimated audience of 530,992 people in United States. 66.6% are female, 33.4% are male, average age 40.4. Top regions: New York, Florida, Louisiana. Top brand affinities: ARCO, Acoustic music, Overtone, Brittney Griner, Arutz Sheva.

The average Riverview, New Brunswick fan in United States is 40.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, Louisiana. Top brand affinities include ARCO, Acoustic music, Overtone, with strongest over-indexing on ARCO (1.66× the country average). Demographically, the Riverview, New Brunswick audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 39 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Riverview, New Brunswick fans

Demographic split for Riverview, New Brunswick audience in United States
MetricValue
Female66.6%
Male33.4%
Average age40.4
Estimated audience size530,992

Audience persona

The typical Riverview, New Brunswick fan in United States is more female, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for ARCO.

Top regions in United States

Top regions ranked by reach for Riverview, New Brunswick in United States
RegionReachAffinity
New York6,9950.24×
Florida6,8880.19×
Louisiana6,6840.98×
Arkansas6,6781.53×
Maine6,5803.46×
Oklahoma6,5311.11×
Kentucky6,4280.97×
California6,3330.11×
Alabama6,2220.84×
Tennessee5,9270.56×
South Carolina5,8850.74×
Indiana5,7340.59×
Missouri5,5530.65×
Texas5,4790.12×
Hawaii5,4752.4×
Iowa5,4421.24×
Montana5,3993.66×
North Carolina5,3320.33×
Ohio5,3100.32×
Georgia5,2880.32×
Michigan5,2860.38×
Wisconsin5,2580.66×
New Hampshire5,1142.44×
Arizona5,0630.47×
Pennsylvania5,0410.28×
Massachusetts5,0370.48×
Nebraska5,0071.88×
Connecticut5,0000.94×
Nevada4,9650.97×
Oregon4,9020.81×
Utah4,8721.02×
Vermont4,8575.21×
Virginia4,8410.37×
Maryland4,8170.53×
New Jersey4,8050.36×
Illinois4,7280.27×
Minnesota4,6980.62×
Washington4,5390.43×
Colorado4,5260.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Riverview, New Brunswick audience
BrandAffinityCategory
ARCO1.66×Cars & Mobility
Acoustic music2.24×Music & Radio
Overtone3.17×Beauty & Wellness
Brittney Griner2.24×Sports
Arutz Sheva1.76×News
John Frusciante3×Music & Radio
Chili con carne1.8×Food & Beverages
Leprechaun2.11×Literature
Dubuque, Iowa2.73×Travel & Leisure
Thom Browne1.68×Fashion & Accessoires
International University of Business Agriculture and Technology1.74×Business & Career
Ash vs Evil Dead2.16×Movies & TV
Hypothec1.85×Business & Career
Ember.js3.49×Technology & Electronics
Judge Dredd (film)1.75×Movies & TV
Mad About You1.86×Movies & TV
Assassin's Creed: Brotherhood1.63×Games
The Tree of Life (film)1.51×Movies & TV
Stealing Beauty2×Movies & TV
Little Italy1.87×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Riverview, New Brunswick audience
TraitClusterScore
Design AffinityPREMIUM1.79
Family OrientationCONSERVATISM1.7
Risk AppetiteTHRILL1.63
Healthy LifestyleBALANCE1.56
DIY MentalityTHRILL1.47
Early Adopter MentalityPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Riverview, New Brunswick
CountryShare
United States77.9%
Canada19.0%
Malaysia2.8%

See Riverview, New Brunswick audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Riverview, New Brunswick have in United States?

Riverview, New Brunswick has an estimated audience of 530,992 people in United States, concentrated in New York and Florida.

What is the gender split and age of Riverview, New Brunswick fans?

66.6% of Riverview, New Brunswick fans are female, 33.4% are male, with an average age of 40.4 years.

Which brands do Riverview, New Brunswick fans like most?

Riverview, New Brunswick fans show strongest brand affinity for ARCO (1.66×), Acoustic music (2.24×), and Overtone (3.17×) over the country average.

Where do Riverview, New Brunswick fans live in United States?

Riverview, New Brunswick fans in United States are most concentrated in New York (reach 6,995), Florida (reach 6,888), and Louisiana (reach 6,684). These three regions account for the largest share of the active audience.

What other brands do Riverview, New Brunswick fans also like?

Beyond Riverview, New Brunswick itself, the audience over-indexes on Acoustic music (2.24×), Overtone (3.17×), Brittney Griner (2.24×), and Arutz Sheva (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Riverview, New Brunswick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.