Road surface Audience in United States

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Road surface has an estimated audience of 2,979,594 people in United States. 35.5% are female, 64.5% are male, average age 43.0. Top regions: California, Texas, Massachusetts. Top brand affinities: Mathcore, Google Home, The Historian, Minnesota, Alaska.

The average Road surface fan in United States is 43.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Massachusetts. Top brand affinities include Mathcore, Google Home, The Historian, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Road surface audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Road surface fans

Demographic split for Road surface audience in United States
MetricValue
Female35.5%
Male64.5%
Average age43.0
Estimated audience size2,979,594

Audience persona

The typical Road surface fan in United States is more male, around 43.0 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Road surface in United States
RegionReachAffinity
California148,2590.45×
Texas105,8810.41×
Massachusetts89,8551.53×
Ohio68,9010.75×
Florida62,3740.31×
New York55,3610.33×
Virginia44,1040.61×
Pennsylvania37,5790.37×
Illinois33,9410.34×
Georgia30,6610.33×
New Jersey29,1840.39×
Kentucky26,6190.71×
Michigan26,2690.34×
New Hampshire25,4122.16×
North Carolina25,0230.28×
Mississippi24,9051.01×
Missouri24,5300.51×
Arkansas23,9690.98×
Tennessee22,9100.38×
Louisiana22,1440.58×
Oklahoma21,6380.65×
Washington21,3020.36×
Alabama20,6130.5×
Indiana20,5790.38×
West Virginia20,5611.48×
Alaska20,5183.22×
Arizona19,5710.32×
South Carolina19,4970.43×
Kansas18,9910.81×
Idaho18,9871.27×
Oregon18,9460.55×
Colorado18,7430.4×
Maryland18,6170.36×
Hawaii18,1371.42×
Iowa18,0290.73×
Montana17,8862.16×
South Dakota17,6542.56×
Wisconsin17,4190.39×
North Dakota17,1902.81×
Minnesota16,8600.39×
Wyoming16,6323.77×
Nebraska16,5891.11×
Connecticut16,5640.55×
New Mexico16,5021.1×
Nevada16,4490.57×
Rhode Island16,3591.72×
Maine16,3491.53×
Utah16,1420.6×
Vermont16,0903.08×
Delaware14,6501.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Road surface audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
The Historian16.48×Literature
Minnesota1.73×Travel & Leisure
Alaska1.63×Travel & Leisure
Urban Outfitters1.72×Shopping
MK3.71×Music & Radio
Pillow1.88×Home & Garden
Eurail16.57×Cars & Mobility
N1 road (South Africa)2.53×Travel & Leisure
Parral, Chihuahua8.99×Travel & Leisure
Arrietty6.86×Movies & TV
Sinaloa1.69×Travel & Leisure
Isla Holbox11.39×Travel & Leisure
ABC 7 Chicago1.95×Movies & TV
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages
WESH2.03×Movies & TV
Girolando cattle10.97×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Road surface audience
TraitClusterScore
Risk AppetiteTHRILL2.83
PatriotismCONSERVATISM1.66
Need for SecurityCONSERVATISM1.59
Quality AwarenessPREMIUM1.58
DIY MentalityTHRILL1.48
Career OrientationPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for Road surface
CountryShare
United States33.2%
United Kingdom13.8%
Ukraine8.0%

See Road surface audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Road surface have in United States?

Road surface has an estimated audience of 2,979,594 people in United States, concentrated in California and Texas.

What is the gender split and age of Road surface fans?

35.5% of Road surface fans are female, 64.5% are male, with an average age of 43.0 years.

Which brands do Road surface fans like most?

Road surface fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.63×), and The Historian (16.48×) over the country average.

Where do Road surface fans live in United States?

Road surface fans in United States are most concentrated in California (reach 148,259), Texas (reach 105,881), and Massachusetts (reach 89,855). These three regions account for the largest share of the active audience.

What other brands do Road surface fans also like?

Beyond Road surface itself, the audience over-indexes on Google Home (11.63×), The Historian (16.48×), Minnesota (1.73×), and Alaska (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Road surface. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.