Roadhouse Audience in United States

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Roadhouse has an estimated audience of 2,104,498 people in United States. 54.5% are female, 45.5% are male, average age 40.9. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Historic site, Goop, Grinch, Governor of Michigan.

The average Roadhouse fan in United States is 40.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Historic site, Goop, with strongest over-indexing on Keene, New Hampshire (135.58× the country average). Demographically, the Roadhouse audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Roadhouse fans

Demographic split for Roadhouse audience in United States
MetricValue
Female54.5%
Male45.5%
Average age40.9
Estimated audience size2,104,498

Audience persona

The typical Roadhouse fan in United States is balanced, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Roadhouse in United States
RegionReachAffinity
Texas359,6741.99×
California196,4020.85×
Florida143,3291.01×
New York82,3120.7×
Ohio76,8781.19×
Arizona74,2871.73×
Illinois67,4840.96×
Pennsylvania63,0090.89×
Michigan59,0651.07×
North Carolina57,4870.91×
Georgia55,6130.86×
Colorado51,4841.55×
Indiana44,2661.15×
New Jersey40,5300.76×
Tennessee40,4970.96×
Washington39,3880.93×
Missouri39,2961.16×
Virginia39,2950.77×
Oklahoma33,8461.45×
Kentucky30,7061.16×
Minnesota30,1871×
Massachusetts29,1200.7×
Wisconsin28,9290.91×
Alabama27,4730.93×
Maryland27,3270.76×
South Carolina26,6090.84×
Oregon26,4831.1×
Louisiana23,8100.88×
Arkansas21,5091.24×
Kansas18,5541.12×
Iowa18,4181.06×
Utah17,8110.95×
Nevada17,4190.86×
Connecticut16,7150.79×
Mississippi15,3360.88×
West Virginia12,3941.26×
New Mexico12,2841.16×
Nebraska11,4801.09×
Idaho10,3870.98×
New Hampshire7,5860.91×
Montana7,5631.3×
Hawaii6,3690.7×
Maine5,9070.78×
North Dakota4,9411.14×
Delaware4,7080.81×
Wyoming4,5801.47×
Alaska4,2200.94×
South Dakota4,1420.85×
Rhode Island3,8050.57×
Washington, District of Columbia3,2610.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roadhouse audience
BrandAffinityCategory
Keene, New Hampshire135.58×Travel & Leisure
Historic site9.03×Arts & Culture
Goop10.14×Internet & Social Media
Grinch6.98×Movies & TV
Governor of Michigan12.18×Politics & Society
Vocal harmony7.2×Music & Radio
Wok9.13×Food & Beverages
Mathcore9.83×Music & Radio
Cherish (group)13.29×Music & Radio
Google Home7.56×Technology & Electronics
Hibachi9.03×Food & Beverages
TV Fanatic12.18×Movies & TV
Grace Slick9.93×Music & Radio
headspace10.2×Health
Fairy godmother8.13×Literature
Hipster10.11×Politics & Society
Elsword15.2×Games
No Escape (1994 film)10.03×Movies & TV
El Paso County, Colorado10.93×Travel & Leisure
Kikar HaShabbat13.14×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roadhouse audience
TraitClusterScore
IndulgenceJOY1.39
ExtroversionTHRILL1.21
Convenience OrientationPREMIUM1.14
Price SensitivityPREMIUM1.12
Family OrientationCONSERVATISM1.09
Luxury OrientationPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Roadhouse
CountryShare
United States36.8%
Italy36.2%
United Kingdom4.3%

See Roadhouse audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Roadhouse have in United States?

Roadhouse has an estimated audience of 2,104,498 people in United States, concentrated in Texas and California.

What is the gender split and age of Roadhouse fans?

54.5% of Roadhouse fans are female, 45.5% are male, with an average age of 40.9 years.

Which brands do Roadhouse fans like most?

Roadhouse fans show strongest brand affinity for Keene, New Hampshire (135.58×), Historic site (9.03×), and Goop (10.14×) over the country average.

Where do Roadhouse fans live in United States?

Roadhouse fans in United States are most concentrated in Texas (reach 359,674), California (reach 196,402), and Florida (reach 143,329). These three regions account for the largest share of the active audience.

What other brands do Roadhouse fans also like?

Beyond Roadhouse itself, the audience over-indexes on Historic site (9.03×), Goop (10.14×), Grinch (6.98×), and Governor of Michigan (12.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roadhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.