Roadrunner Audience in United States

Roadrunner logo

Roadrunner has an estimated audience of 2,111,579 people in United States. 53.4% are female, 46.6% are male, average age 40.8. Top regions: California, Texas, Massachusetts. Top brand affinities: Elsword, Israel, Harlow, Mothercare, Goop.

The average Roadrunner fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Massachusetts. Top brand affinities include Elsword, Israel, Harlow, with strongest over-indexing on Elsword (25.4× the country average). Demographically, the Roadrunner audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Roadrunner fans

Demographic split for Roadrunner audience in United States
MetricValue
Female53.4%
Male46.6%
Average age40.8
Estimated audience size2,111,579

Audience persona

The typical Roadrunner fan in United States is balanced, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Roadrunner in United States
RegionReachAffinity
California322,3821.39×
Texas231,7141.28×
Massachusetts169,8324.08×
Arizona162,3873.77×
Florida86,5870.61×
New York73,2770.62×
Illinois50,5110.72×
New Mexico46,2304.37×
Georgia45,6800.7×
Ohio43,7930.67×
New Jersey43,0490.8×
Pennsylvania42,1560.59×
North Carolina39,5620.62×
Virginia33,1400.64×
Washington32,1140.76×
Michigan31,3300.57×
Tennessee28,5950.68×
Nevada28,5151.4×
Colorado27,3460.82×
Oklahoma27,0071.15×
Missouri22,5800.66×
Maryland22,5730.62×
Kansas21,3331.28×
Louisiana21,0060.77×
Indiana20,5490.53×
Arkansas19,9761.15×
Wisconsin18,8430.59×
Oregon18,5800.77×
Connecticut18,2620.86×
South Carolina17,8460.56×
Alabama16,7230.57×
Utah16,5210.87×
Kentucky16,3020.62×
Minnesota14,7630.49×
New Hampshire12,2171.47×
Mississippi11,0870.64×
Vermont9,6282.6×
Rhode Island9,5511.42×
Maine9,2621.22×
Iowa9,0890.52×
Nebraska6,7980.64×
Idaho6,2410.59×
West Virginia5,9740.61×
Hawaii5,2190.58×
Washington, District of Columbia3,8430.61×
Montana3,6840.63×
Alaska2,8030.62×
South Dakota2,6810.55×
Delaware2,5900.44×
North Dakota2,4320.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roadrunner audience
BrandAffinityCategory
Elsword25.4×Games
Israel2.65×Travel & Leisure
Harlow8.62×Travel & Leisure
Mothercare1.77×Kids & Family
Goop2.84×Internet & Social Media
Japanese domestic market2.47×Politics & Society
Kendra Scott1.51×Fashion & Accessoires
Governor of Michigan3.6×Politics & Society
Wok2.71×Food & Beverages
Jeep Wagoneer2.23×Cars & Mobility
headspace3.52×Health
Google Home2.38×Technology & Electronics
Home staging1.9×Home & Garden
Hibachi2.72×Food & Beverages
Vocal harmony1.54×Music & Radio
Hocus Pocus1.62×Movies & TV
Jeep Grand Cherokee (WJ)2.1×Cars & Mobility
Stamp collecting1.58×Home & Garden
Cherish (group)3.53×Music & Radio
Grace Slick2.72×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roadrunner audience
TraitClusterScore
ExtroversionTHRILL1.3
LGBTQ+ IdentityOPEN1.12
Social Media UsageJOY1.12
IndulgenceJOY1.04
Family OrientationCONSERVATISM1.02
Community OrientationOPEN1.01

Worldwide distribution

Worldwide audience distribution share by country for Roadrunner
CountryShare
United States63.5%
Germany9.0%
United Kingdom4.9%

See Roadrunner audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does Roadrunner have in United States?

Roadrunner has an estimated audience of 2,111,579 people in United States, concentrated in California and Texas.

What is the gender split and age of Roadrunner fans?

53.4% of Roadrunner fans are female, 46.6% are male, with an average age of 40.8 years.

Which brands do Roadrunner fans like most?

Roadrunner fans show strongest brand affinity for Elsword (25.4×), Israel (2.65×), and Harlow (8.62×) over the country average.

Where do Roadrunner fans live in United States?

Roadrunner fans in United States are most concentrated in California (reach 322,382), Texas (reach 231,714), and Massachusetts (reach 169,832). These three regions account for the largest share of the active audience.

What other brands do Roadrunner fans also like?

Beyond Roadrunner itself, the audience over-indexes on Israel (2.65×), Harlow (8.62×), Mothercare (1.77×), and Goop (2.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roadrunner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.