Roche Bros. Supermarkets Audience in United States

Roche Bros. Supermarkets logo

Roche Bros. Supermarkets has an estimated audience of 394,051 people in United States. 67.9% are female, 32.1% are male, average age 40.2. Top regions: Massachusetts, New York, Connecticut. Top brand affinities: Theocracy, Google Photos, Home staging, JDSU, Maracaibo.

The average Roche Bros. Supermarkets fan in United States is 40.2 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New York, Connecticut. Top brand affinities include Theocracy, Google Photos, Home staging, with strongest over-indexing on Theocracy (27.66× the country average). Demographically, the Roche Bros. Supermarkets audience skews more female with an average age of 40.2, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Roche Bros. Supermarkets fans

Demographic split for Roche Bros. Supermarkets audience in United States
MetricValue
Female67.9%
Male32.1%
Average age40.2
Estimated audience size394,051

Audience persona

The typical Roche Bros. Supermarkets fan in United States is more female, around 40.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Theocracy.

Top regions in United States

Top regions ranked by reach for Roche Bros. Supermarkets in United States
RegionReachAffinity
Massachusetts295,53841.32×
New York5,8010.26×
Connecticut2,9540.75×
New Hampshire2,8401.83×
Rhode Island2,6372.1×
Florida2,1550.08×
California2,1320.05×
Virginia1,2820.13×
Pennsylvania1,2710.1×
New Jersey1,2530.12×
Texas1,1880.04×
North Carolina8540.07×
Illinois8310.06×
Maryland8260.12×
Maine8110.57×
Georgia7190.06×
Ohio6920.06×
Michigan5470.05×
South Carolina4250.07×
Indiana3250.05×
Vermont3100.45×
Oregon2990.07×
Washington2890.04×
Tennessee2860.04×
Colorado2760.04×
Arizona2580.03×
Kentucky2460.05×
Washington, District of Columbia2350.2×
Minnesota2260.04×
Wisconsin2010.03×
Missouri1970.03×
Alabama1850.03×
Kansas1790.06×
Arkansas1320.04×
Mississippi1280.04×
Louisiana1230.02×
West Virginia1230.07×
Nevada1130.03×
Oklahoma1110.03×
Utah1100.03×
Iowa1000.03×
Idaho970.05×
Hawaii930.05×
Montana920.08×
South Dakota910.1×
North Dakota880.11×
Wyoming850.15×
Nebraska850.04×
New Mexico850.04×
Delaware810.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roche Bros. Supermarkets audience
BrandAffinityCategory
Theocracy27.66×Music & Radio
Google Photos2.09×Technology & Electronics
Home staging4.12×Home & Garden
JDSU2.23×Business & Career
Maracaibo7.09×Travel & Leisure
Grinch2.33×Movies & TV
Wok3.8×Food & Beverages
Charlamagne Tha God5.44×Movies & TV
Nebraska Cornhuskers football2.05×Sports
Wikia1.9×Internet & Social Media
Klingspor's Woodworking Shop14.09×Shopping
Vocal harmony2.22×Music & Radio
New Era (Namibia)3.88×News
edureka16.98×Business & Career
Goop2.46×Internet & Social Media
Certified diabetes educator5.98×Business & Career
Hasan Minhaj4.71×Movies & TV
Noodle (Gorillaz)1.55×Music & Radio
Governor of Michigan3.2×Politics & Society
Crust punk7.71×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roche Bros. Supermarkets audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.21
Urban LifestyleOPEN1.19
Price SensitivityPREMIUM1.18
Early Adopter MentalityPOWER1.17
Convenience OrientationPREMIUM1.17
Need for SecurityCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Roche Bros. Supermarkets
CountryShare
United States94.4%
United Kingdom2.2%
Canada1.2%

See Roche Bros. Supermarkets audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Roche Bros. Supermarkets have in United States?

Roche Bros. Supermarkets has an estimated audience of 394,051 people in United States, concentrated in Massachusetts and New York.

What is the gender split and age of Roche Bros. Supermarkets fans?

67.9% of Roche Bros. Supermarkets fans are female, 32.1% are male, with an average age of 40.2 years.

Which brands do Roche Bros. Supermarkets fans like most?

Roche Bros. Supermarkets fans show strongest brand affinity for Theocracy (27.66×), Google Photos (2.09×), and Home staging (4.12×) over the country average.

Where do Roche Bros. Supermarkets fans live in United States?

Roche Bros. Supermarkets fans in United States are most concentrated in Massachusetts (reach 295,538), New York (reach 5,801), and Connecticut (reach 2,954). These three regions account for the largest share of the active audience.

What other brands do Roche Bros. Supermarkets fans also like?

Beyond Roche Bros. Supermarkets itself, the audience over-indexes on Google Photos (2.09×), Home staging (4.12×), JDSU (2.23×), and Maracaibo (7.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roche Bros. Supermarkets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.