Rascasse Audience Intelligence

Roche Bros. Supermarkets Target Market in United States

A data profile of the people who buy, follow and care about Roche Bros. Supermarkets in United States — modelled from more than twelve digital signal sources. Roche Bros. Supermarkets has an estimated audience of 391,627 people in United States.

#69among Supermarket in United States#4355among Brand in United States#582in Shopping

The average Roche Bros. Supermarkets fan in United States is 40.2 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Texas, California.

Top brand affinities include Winn-Dixie, Face/Off, The Scorpion King, with strongest over-indexing on Winn-Dixie (27.4× the country average).

Demographically, the Roche Bros. Supermarkets audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roche Bros. Supermarkets fan in United States is more female, around 40.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Winn-Dixie.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roche Bros. Supermarkets profile in United States.

Audience size
392K
in United States
Gender
67.9%♀
32.1% male
Age
40.2
average years
Country rank
#42058
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Roche Bros. Supermarkets

67.9% are female, 32.1% are male, average age 40.2.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Roche Bros. Supermarkets audience in United States
MetricValue
Female67.9%
Male32.1%
Average age40.2
Estimated audience size391,627
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Roche Bros. Supermarkets audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4927%
50+18%
Fig. 04

Worldwide distribution

94.4%

of the worldwide Roche Bros. Supermarkets audience comes from United States.

Worldwide audience distribution share by country for Roche Bros. Supermarkets
CountryShare
United States94.4%
United Kingdom2.2%
Canada1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roche Bros. Supermarkets audience in United States is strongest.

Fig. 05

Top regions by affinity

Roche Bros. Supermarkets customers by region in United States
#RegionReachAffinity×
01Massachusetts~300K41.66×
02Rhode Island~3K2.41×
03New Hampshire~2K1.51×
04Montana<1K0.90×
05Alaska<1K0.90×
06North Dakota<1K0.87×
07South Dakota<1K0.84×
08New Mexico~2K0.82×
09Mississippi~3K0.81×
10Idaho~2K0.81×
11Nebraska~2K0.81×
12Hawaii~1K0.81×
13Delaware<1K0.80×
14Oklahoma~3K0.79×
15Iowa~3K0.79×
16Arkansas~3K0.79×
17Louisiana~4K0.77×
18West Virginia~1K0.77×
19Nevada~3K0.76×
20Utah~3K0.73×
21Vermont<1K0.73×
22Kansas~2K0.72×
23Alabama~4K0.71×
24Connecticut~3K0.70×
25Maine<1K0.68×
26Wisconsin~4K0.67×
27Missouri~4K0.66×
28Kentucky~3K0.63×
29Minnesota~3K0.61×
30Oregon~3K0.61×
31Washington, District of Columbia<1K0.61×
32Tennessee~4K0.57×
33Arizona~4K0.55×
34Indiana~4K0.53×
35South Carolina~3K0.52×
36Washington~4K0.51×
37Colorado~3K0.51×
38Michigan~4K0.42×
39Ohio~4K0.37×
40Maryland~2K0.37×
41Georgia~4K0.36×
42Illinois~4K0.33×
43North Carolina~4K0.33×
44New Jersey~3K0.30×
45Virginia~3K0.30×
46Pennsylvania~4K0.28×
47New York~6K0.26×
48Texas~8K0.25×
49Florida~6K0.21×
50California~8K0.18×
Fig. 06

Affinity by region

Affinity by region — Roche Bros. Supermarkets, United States
0.18×1.00×41.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roche Bros. Supermarkets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roche Bros. Supermarkets audience
#·InterestCategoryAffinity×
01The Scorpion KingMovies & TV78.79×
02BulgogiFood & Beverages74.44×
03Face/OffMovies & TV50.41×
04Winn-DixieShopping27.40×
05Air fryerFood & Beverages20.17×
06Guy RitchieMovies & TV20.00×
07Boogie NightsMovies & TV20.00×
08Miami ViceMovies & TV20.00×
09DreddMovies & TV20.00×
10Starship Troopers (film)Movies & TV16.42×
11Toni ColletteMovies & TV15.38×
12Rambo (film series)Movies & TV14.41×
13Christopher WalkenMovies & TV13.34×
14Monica BellucciMovies & TV12.43×
15Dumb and DumberMovies & TV10.19×
16Jack NicholsonMovies & TV9.91×
17Gerard ButlerMovies & TV7.55×
18Winona RyderMovies & TV7.00×
19Car and DriverCars & Mobility6.28×
20Software engineeringBusiness & Career4.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roche Bros. Supermarkets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roche Bros. Supermarkets audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.39×
Urban LifestyleOPEN1.36×
Need for SecurityCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roche Bros. Supermarkets audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Luxury OrientationPREMIUM0.74×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Roche Bros. Supermarkets's target market in United States?

Roche Bros. Supermarkets's target market in United States covers an estimated 391,627 people, concentrated in Massachusetts and Texas.

02

What is the gender split and age of Roche Bros. Supermarkets customers?

67.9% of the Roche Bros. Supermarkets audience are female, 32.1% are male, with an average age of 40.2 years.

03

Which brands do Roche Bros. Supermarkets fans like most?

Roche Bros. Supermarkets fans show strongest brand affinity for Winn-Dixie (27.4×), Face/Off (50.41×), and The Scorpion King (78.79×) over the country average.

04

Where do Roche Bros. Supermarkets fans live in United States?

Roche Bros. Supermarkets fans in United States are most concentrated in Massachusetts (reach ~300K), Texas (reach ~8K), and California (reach ~8K). These three regions account for the largest share of the active audience.

05

What other brands do Roche Bros. Supermarkets fans also like?

Beyond Roche Bros. Supermarkets itself, the audience over-indexes on Face/Off (50.41×), The Scorpion King (78.79×), Bulgogi (74.44×), and Air fryer (20.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Roche Bros. Supermarkets audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Roche Bros. Supermarkets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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