Rodney Dangerfield Audience in United States

Rodney Dangerfield logo

Rodney Dangerfield has an estimated audience of 1,738,332 people in United States. 13.4% are female, 86.6% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Alaska, 3D printing, Minnesota, Pillow, Google Analytics.

The average Rodney Dangerfield fan in United States is 44.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, 3D printing, Minnesota, with strongest over-indexing on Alaska (2.94× the country average). Demographically, the Rodney Dangerfield audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Individualism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Rodney Dangerfield fans

Demographic split for Rodney Dangerfield audience in United States
MetricValue
Female13.4%
Male86.6%
Average age44.2
Estimated audience size1,738,332

Audience persona

The typical Rodney Dangerfield fan in United States is more male, around 44.2 years old, with strong Individualism tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Rodney Dangerfield in United States
RegionReachAffinity
California168,1450.88×
Texas123,5500.83×
Florida118,5281.01×
New York112,9271.16×
Pennsylvania77,1891.32×
Illinois70,2111.21×
Ohio65,0911.22×
New Jersey54,5661.23×
Michigan52,9391.16×
North Carolina48,4630.93×
Georgia42,8100.8×
Massachusetts40,6491.19×
Virginia38,6280.91×
Arizona37,4761.06×
Indiana34,2151.08×
Tennessee32,9020.94×
Wisconsin31,0101.19×
Washington30,9680.89×
Missouri30,1821.08×
Colorado26,1710.96×
Maryland25,6220.86×
Minnesota25,2071.01×
South Carolina24,9080.95×
Kentucky23,1921.06×
Connecticut21,5091.23×
Alabama20,7220.85×
Louisiana20,2210.9×
Oregon19,3860.97×
Oklahoma18,2180.94×
Nevada15,8470.94×
Iowa15,3311.07×
Arkansas13,5780.95×
Kansas13,5230.99×
Utah12,1710.78×
Mississippi11,5450.81×
Nebraska8,9871.03×
West Virginia8,7701.08×
New Hampshire8,7641.28×
Idaho7,8600.9×
New Mexico7,8000.89×
Maine7,6011.22×
Rhode Island7,1261.29×
Hawaii4,9760.67×
Montana4,9201.02×
Delaware4,5000.94×
Washington, District of Columbia4,1500.79×
South Dakota3,5500.88×
North Dakota3,4800.97×
Vermont2,9990.98×
Alaska2,9790.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rodney Dangerfield audience
BrandAffinityCategory
Alaska2.94×Travel & Leisure
3D printing3.83×Technology & Electronics
Minnesota2.53×Travel & Leisure
Pillow1.83×Home & Garden
Google Analytics4.01×Internet & Social Media
Nebraska1.94×Travel & Leisure
Sinaloa2.52×Travel & Leisure
MK2.63×Music & Radio
Winemaking2.69×Food & Beverages
ABC 7 Chicago2.04×Movies & TV
WESH2.31×Movies & TV
Kerala2.92×Travel & Leisure
Google Wallet3.12×Technology & Electronics
N1 road (South Africa)1.79×Travel & Leisure
IS (Infinite Stratos)1.54×Literature
Enfamil2.62×Kids & Family
Sailor1.88×Travel & Leisure
Northrop Grumman2.26×Business & Career
Jack White1.59×Movies & TV
Mike Conley, Jr.2.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rodney Dangerfield audience
TraitClusterScore
IndividualismJOY1.53
TraditionCONSERVATISM1.53
Convenience OrientationPREMIUM1.28
Career OrientationPOWER1.21
SustainabilityBALANCE1.17
Luxury OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Rodney Dangerfield
CountryShare
United States76.4%
Canada7.2%
United Kingdom5.9%

See Rodney Dangerfield audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Rodney Dangerfield have in United States?

Rodney Dangerfield has an estimated audience of 1,738,332 people in United States, concentrated in California and Texas.

What is the gender split and age of Rodney Dangerfield fans?

13.4% of Rodney Dangerfield fans are female, 86.6% are male, with an average age of 44.2 years.

Which brands do Rodney Dangerfield fans like most?

Rodney Dangerfield fans show strongest brand affinity for Alaska (2.94×), 3D printing (3.83×), and Minnesota (2.53×) over the country average.

Where do Rodney Dangerfield fans live in United States?

Rodney Dangerfield fans in United States are most concentrated in California (reach 168,145), Texas (reach 123,550), and Florida (reach 118,528). These three regions account for the largest share of the active audience.

What other brands do Rodney Dangerfield fans also like?

Beyond Rodney Dangerfield itself, the audience over-indexes on 3D printing (3.83×), Minnesota (2.53×), Pillow (1.83×), and Google Analytics (4.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rodney Dangerfield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.