Rookie Blue Audience in United States

Rookie Blue has an estimated audience of 259,459 people in United States. 71.3% are female, 28.7% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Line of Duty, End of Watch, The Mentalist, Diane Keaton, Blue Bloods (TV series).

The average Rookie Blue fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Line of Duty, End of Watch, The Mentalist, with strongest over-indexing on Line of Duty (119.17× the country average). Demographically, the Rookie Blue audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Rookie Blue fans

Demographic split for Rookie Blue audience in United States
MetricValue
Female71.3%
Male28.7%
Average age38.5
Estimated audience size259,459

Audience persona

The typical Rookie Blue fan in United States is more female, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Line of Duty.

Top regions in United States

Top regions ranked by reach for Rookie Blue in United States
RegionReachAffinity
California22,9450.8×
Texas21,4250.96×
Florida14,7760.84×
New York13,3980.92×
Pennsylvania9,0521.04×
Ohio8,8571.11×
Illinois8,3400.96×
North Carolina7,9891.02×
Michigan7,7521.14×
Georgia7,5860.95×
Virginia6,2590.99×
New Jersey6,0400.92×
Tennessee5,8071.12×
Arizona5,5871.05×
Indiana5,3651.13×
Washington4,9990.96×
Missouri4,9751.19×
Massachusetts4,7870.94×
Wisconsin4,4161.13×
Maryland4,0460.91×
South Carolina4,0271.03×
Kentucky3,8861.19×
Minnesota3,6550.98×
Oklahoma3,5051.22×
Alabama3,4390.95×
Colorado3,2870.8×
Louisiana3,1740.95×
Oregon3,0711.03×
Arkansas2,5321.18×
Utah2,4011.03×
Mississippi2,4001.12×
Iowa2,3241.09×
Connecticut2,2840.88×
Kansas2,2301.09×
Nevada2,0510.82×
Idaho1,4641.12×
West Virginia1,4491.2×
Nebraska1,3191.01×
New Hampshire1,1631.14×
New Mexico1,1230.86×
Maine1,0141.09×
Rhode Island8180.99×
Hawaii7970.71×
Montana7221×
Delaware6530.91×
South Dakota5850.98×
North Dakota5491.03×
Washington, District of Columbia4780.61×
Wyoming4711.22×
Alaska4320.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rookie Blue audience
BrandAffinityCategory
Line of Duty119.17×Movies & TV
End of Watch49.22×Movies & TV
The Mentalist49.12×Movies & TV
Diane Keaton7.47×Movies & TV
Blue Bloods (TV series)18.01×Movies & TV
Ruby Rose19.61×Movies & TV
Broadchurch28.05×Movies & TV
Lily James14.37×Movies & TV
Fine Wine & Good Spirits17.28×Shopping
Revenge (TV series)14.33×Movies & TV
Liam Neeson7.38×Movies & TV
Bates Motel (TV series)20×Movies & TV
Private Practice (TV series)21.84×Movies & TV
Great Barrier Reef26.71×Travel & Leisure
Morgan Freeman7.53×Movies & TV
Boardwalk Empire16.93×Movies & TV
Peaky Blinders (TV series)7.51×Movies & TV
The Strangers (2008 film)13.14×Movies & TV
Werner Herzog20×Movies & TV
Barnes & Noble4.75×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rookie Blue audience
TraitClusterScore
PatriotismCONSERVATISM2.14
ExtroversionTHRILL1.27
Risk AppetiteTHRILL1.24
Price SensitivityPREMIUM1.22
Luxury OrientationPREMIUM1.22
Convenience OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Rookie Blue
CountryShare
United States24.9%
Canada19.0%
Italy16.1%

See Rookie Blue audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Rookie Blue have in United States?

Rookie Blue has an estimated audience of 259,459 people in United States, concentrated in California and Texas.

What is the gender split and age of Rookie Blue fans?

71.3% of Rookie Blue fans are female, 28.7% are male, with an average age of 38.5 years.

Which brands do Rookie Blue fans like most?

Rookie Blue fans show strongest brand affinity for Line of Duty (119.17×), End of Watch (49.22×), and The Mentalist (49.12×) over the country average.

Where do Rookie Blue fans live in United States?

Rookie Blue fans in United States are most concentrated in California (reach 22,945), Texas (reach 21,425), and Florida (reach 14,776). These three regions account for the largest share of the active audience.

What other brands do Rookie Blue fans also like?

Beyond Rookie Blue itself, the audience over-indexes on End of Watch (49.22×), The Mentalist (49.12×), Diane Keaton (7.47×), and Blue Bloods (TV series) (18.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rookie Blue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.