Rascasse Audience Intelligence

Rookie Blue Audience in United States

A data profile of the people who buy, follow and care about Rookie Blue in United States — modelled from more than twelve digital signal sources. Rookie Blue has an estimated audience of 276,680 people in United States.

#934among TV series in United States#4500among Movie / TV Show / Series in United States#9046in Movies & TV

The average Rookie Blue fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Line of Duty, End of Watch, The Mentalist, with strongest over-indexing on Line of Duty (143.26× the country average).

Demographically, the Rookie Blue audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rookie Blue fan in United States is more female, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Line of Duty.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rookie Blue profile in United States.

Audience size
277K
in United States
Gender
71.3%♀
28.7% male
Age
38.5
average years
Country rank
#50356
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rookie Blue viewers

71.3% are female, 28.7% are male, average age 38.5.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Rookie Blue audience in United States
MetricValue
Female71.3%
Male28.7%
Average age38.5
Estimated audience size276,680
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Rookie Blue audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3919%
40-4919%
50+21%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Rookie Blue audience comes from United States.

Worldwide audience distribution share by country for Rookie Blue
CountryShare
United States25.5%
Canada18.5%
Italy18.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rookie Blue audience in United States is strongest.

Fig. 05

Top regions by affinity

Rookie Blue fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~2K1.37×
02Arkansas~3K1.33×
03Oklahoma~4K1.29×
04Kentucky~4K1.23×
05Missouri~5K1.21×
06Tennessee~6K1.18×
07Mississippi~3K1.17×
08Iowa~2K1.15×
09Maine~1K1.15×
10Wisconsin~4K1.13×
11Alabama~4K1.11×
12South Carolina~4K1.10×
13New Hampshire~1K1.10×
14Indiana~5K1.09×
15Kansas~2K1.09×
16Idaho~1K1.08×
17South Dakota<1K1.08×
18Michigan~7K1.07×
19Ohio~8K1.06×
20Nebraska~1K1.03×
21Montana<1K1.03×
22North Carolina~8K1.02×
23North Dakota<1K1.02×
24Louisiana~3K1.00×
25Arizona~5K0.99×
26Rhode Island<1K0.99×
27Minnesota~4K0.98×
28New Mexico~1K0.98×
29Pennsylvania~8K0.97×
30Oregon~3K0.97×
31Vermont<1K0.97×
32Georgia~7K0.92×
33Utah~2K0.92×
34Delaware<1K0.92×
35Alaska<1K0.92×
36Connecticut~2K0.91×
37Illinois~8K0.90×
38Virginia~6K0.90×
39Washington~5K0.87×
40Massachusetts~4K0.87×
41Maryland~4K0.87×
42Texas~20K0.86×
43Florida~10K0.84×
44New York~10K0.83×
45New Jersey~5K0.81×
46Nevada~2K0.81×
47Hawaii<1K0.80×
48Colorado~3K0.76×
49Washington, District of Columbia<1K0.71×
50California~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Rookie Blue, United States
0.70×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rookie Blue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rookie Blue audience
#·InterestCategoryAffinity×
01Line of DutyMovies & TV143.26×
02End of WatchMovies & TV63.05×
03The MentalistMovies & TV38.02×
04BroadchurchMovies & TV23.84×
05Private Practice (TV series)Movies & TV23.15×
06Bates Motel (TV series)Movies & TV20.00×
07Werner HerzogMovies & TV19.60×
08Revenge (TV series)Movies & TV18.42×
09Blue Bloods (TV series)Movies & TV16.33×
10Fine Wine & Good SpiritsShopping14.19×
11There Will Be BloodMovies & TV11.30×
12Chicago Fire (TV series)Movies & TV10.19×
13Gordon RamseyFood & Beverages9.40×
14Peaky Blinders (TV series)Movies & TV9.02×
15Obsessed (2009 film)Movies & TV8.12×
16Channing TatumMovies & TV7.64×
17Dakota FanningMovies & TV7.15×
18True DetectiveMovies & TV4.69×
19PinterestInternet & Social Media2.11×
20CookingFood & Beverages1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rookie Blue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rookie Blue audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.18×
Convenience OrientationPREMIUM1.50×
Career OrientationPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rookie Blue audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.74×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rookie Blue have in United States?

Rookie Blue has an estimated audience of 276,680 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rookie Blue viewers?

71.3% of Rookie Blue fans are female, 28.7% are male, with an average age of 38.5 years.

03

Which brands do Rookie Blue fans like most?

Rookie Blue fans show strongest brand affinity for Line of Duty (143.26×), End of Watch (63.05×), and The Mentalist (38.02×) over the country average.

04

Where do Rookie Blue fans live in United States?

Rookie Blue fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Rookie Blue fans also like?

Beyond Rookie Blue itself, the audience over-indexes on End of Watch (63.05×), The Mentalist (38.02×), Revenge (TV series) (18.42×), and Obsessed (2009 film) (8.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Rookie Blue audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rookie Blue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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