Rotisserie chicken Audience in United States
Rotisserie chicken has an estimated audience of 393,376 people in United States. 82.2% are female, 17.8% are male, average age 47.6. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, Fairy godmother, headspace.
The average Rotisserie chicken fan in United States is 47.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (6.05× the country average). Demographically, the Rotisserie chicken audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Rotisserie chicken fans
| Metric | Value |
|---|---|
| Female | 82.2% |
| Male | 17.8% |
| Average age | 47.6 |
| Estimated audience size | 393,376 |
Audience persona
The typical Rotisserie chicken fan in United States is more female, around 47.6 years old, with strong Family Orientation tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 59,614 | 1.38× |
| Texas | 44,312 | 1.31× |
| Florida | 26,870 | 1.01× |
| New York | 26,554 | 1.21× |
| Illinois | 15,149 | 1.16× |
| North Carolina | 14,438 | 1.22× |
| Georgia | 13,852 | 1.14× |
| Pennsylvania | 13,652 | 1.03× |
| Ohio | 11,726 | 0.97× |
| New Jersey | 11,618 | 1.16× |
| Michigan | 10,949 | 1.06× |
| Virginia | 10,886 | 1.14× |
| Maryland | 8,696 | 1.29× |
| Arizona | 8,693 | 1.08× |
| Tennessee | 7,883 | 1× |
| Massachusetts | 7,851 | 1.01× |
| Washington | 7,280 | 0.92× |
| Indiana | 7,163 | 1× |
| Missouri | 6,557 | 1.03× |
| South Carolina | 6,119 | 1.03× |
| Colorado | 6,110 | 0.99× |
| Wisconsin | 5,890 | 1× |
| Minnesota | 5,736 | 1.02× |
| Alabama | 5,391 | 0.98× |
| Louisiana | 5,252 | 1.04× |
| Kentucky | 5,207 | 1.06× |
| Oklahoma | 4,659 | 1.07× |
| Connecticut | 4,392 | 1.11× |
| Oregon | 4,207 | 0.93× |
| Nevada | 3,962 | 1.04× |
| Utah | 3,475 | 0.99× |
| Mississippi | 3,235 | 1× |
| Arkansas | 3,213 | 0.99× |
| Kansas | 2,980 | 0.96× |
| Iowa | 2,829 | 0.87× |
| New Mexico | 2,056 | 1.04× |
| Nebraska | 1,897 | 0.96× |
| Hawaii | 1,884 | 1.11× |
| Idaho | 1,785 | 0.9× |
| West Virginia | 1,551 | 0.85× |
| New Hampshire | 1,259 | 0.81× |
| Rhode Island | 1,212 | 0.97× |
| Maine | 1,189 | 0.84× |
| Washington, District of Columbia | 1,082 | 0.92× |
| Delaware | 1,030 | 0.95× |
| Montana | 829 | 0.76× |
| Alaska | 694 | 0.82× |
| North Dakota | 690 | 0.85× |
| South Dakota | 685 | 0.75× |
| Vermont | 421 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 6.05× | Internet & Social Media |
| Governor of Michigan | 7.2× | Politics & Society |
| Wok | 5.49× | Food & Beverages |
| Fairy godmother | 6.25× | Literature |
| headspace | 7.78× | Health |
| Elsword | 13.32× | Games |
| Historic site | 3.34× | Arts & Culture |
| Grinch | 3.12× | Movies & TV |
| Hibachi | 5.71× | Food & Beverages |
| Google Home | 4.68× | Technology & Electronics |
| Grace Slick | 6.03× | Music & Radio |
| Mathcore | 5.41× | Music & Radio |
| Zoo Tycoon (series) | 13.32× | Games |
| Vocal harmony | 2.96× | Music & Radio |
| Cherish (group) | 7.05× | Music & Radio |
| Kansas | 1.55× | Travel & Leisure |
| Hipster | 5.27× | Politics & Society |
| TV Fanatic | 5.74× | Movies & TV |
| Guitarist (magazine) | 5.42× | Music & Radio |
| Kikar HaShabbat | 7.64× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.63 |
| Sustainability | BALANCE | 1.53 |
| Urban Lifestyle | OPEN | 1.51 |
| Indulgence | JOY | 1.42 |
| Price Sensitivity | PREMIUM | 1.34 |
| Healthy Lifestyle | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 48.8% |
| United States | 16.6% |
| United Kingdom | 6.7% |
See Rotisserie chicken audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Rotisserie chicken have in United States?
Rotisserie chicken has an estimated audience of 393,376 people in United States, concentrated in California and Texas.
What is the gender split and age of Rotisserie chicken fans?
82.2% of Rotisserie chicken fans are female, 17.8% are male, with an average age of 47.6 years.
Which brands do Rotisserie chicken fans like most?
Rotisserie chicken fans show strongest brand affinity for Goop (6.05×), Governor of Michigan (7.2×), and Wok (5.49×) over the country average.
Where do Rotisserie chicken fans live in United States?
Rotisserie chicken fans in United States are most concentrated in California (reach 59,614), Texas (reach 44,312), and Florida (reach 26,870). These three regions account for the largest share of the active audience.
What other brands do Rotisserie chicken fans also like?
Beyond Rotisserie chicken itself, the audience over-indexes on Governor of Michigan (7.2×), Wok (5.49×), Fairy godmother (6.25×), and headspace (7.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rotisserie chicken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.