Roy Williams (coach) Audience in United States

Roy Williams (coach) logo

Roy Williams (coach) has an estimated audience of 382,957 people in United States. 27.1% are female, 72.9% are male, average age 50.3. Top regions: North Carolina, Texas, California. Top brand affinities: Pro-Ject, Alaska, Urban Outfitters, Consequence (rapper), Keith Stanfield.

The average Roy Williams (coach) fan in United States is 50.3 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Texas, California. Top brand affinities include Pro-Ject, Alaska, Urban Outfitters, with strongest over-indexing on Pro-Ject (4× the country average). Demographically, the Roy Williams (coach) audience skews more male with an average age of 50.3, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Roy Williams (coach) fans

Demographic split for Roy Williams (coach) audience in United States
MetricValue
Female27.1%
Male72.9%
Average age50.3
Estimated audience size382,957

Audience persona

The typical Roy Williams (coach) fan in United States is more male, around 50.3 years old, with strong Family Orientation tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Roy Williams (coach) in United States
RegionReachAffinity
North Carolina65,6065.69×
Texas32,4330.99×
California19,3600.46×
Florida16,6430.64×
New York14,0850.66×
Virginia11,4891.23×
Tennessee11,3801.48×
Illinois11,2940.89×
Ohio11,2700.96×
Georgia11,1760.95×
South Carolina11,0491.92×
Michigan10,9951.1×
Pennsylvania10,9740.85×
Kansas10,3293.42×
Kentucky8,9981.87×
Missouri8,5461.38×
Indiana7,6801.1×
New Jersey6,9000.71×
Oklahoma6,6941.57×
Alabama6,3021.18×
Maryland5,8250.88×
Arizona5,7710.74×
Massachusetts4,8920.65×
Wisconsin4,5310.79×
Colorado4,2560.71×
Iowa3,7511.19×
Washington3,6780.48×
Louisiana3,6580.74×
Minnesota3,5370.64×
Arkansas3,5131.11×
Connecticut3,2500.85×
Mississippi2,6140.83×
Nebraska2,3471.22×
Nevada2,0870.56×
Oregon1,9270.44×
West Virginia1,7450.98×
Utah1,6790.49×
Hawaii1,4730.89×
Washington, District of Columbia1,4481.26×
New Mexico1,0090.53×
Idaho8140.42×
Rhode Island7170.59×
New Hampshire6800.45×
Maine6560.48×
Delaware6550.62×
South Dakota6440.73×
Montana5880.55×
North Dakota5800.74×
Alaska3560.43×
Vermont3080.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roy Williams (coach) audience
BrandAffinityCategory
Pro-Ject4×Music & Radio
Alaska1.61×Travel & Leisure
Urban Outfitters1.54×Shopping
Consequence (rapper)5.24×Music & Radio
Keith Stanfield4.21×Movies & TV
Graham Greene3.55×Literature
Nebraska1.55×Travel & Leisure
Graham Greene (actor)3.46×
Governor of Michigan3.92×Politics & Society
JDSU1.58×Business & Career
Goop2.71×Internet & Social Media
Staycation1.61×Home & Garden
Elsword7.95×Games
Noodle (Gorillaz)1.7×Music & Radio
Home staging2.43×Home & Garden
Grinch1.84×Movies & TV
Nick Jr. (Australia)4.08×Kids & Family
Wok2.89×Food & Beverages
UK garage2.39×Music & Radio
Vocal harmony1.95×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roy Williams (coach) audience
TraitClusterScore
Family OrientationCONSERVATISM1.46
PatriotismCONSERVATISM1.38
Risk AppetiteTHRILL1.29
Luxury OrientationPREMIUM1.25
LGBTQ+ IdentityOPEN1.15
Career OrientationPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Roy Williams (coach)
CountryShare
United States98.0%
Germany1.2%
Italy0.9%

See Roy Williams (coach) audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Roy Williams (coach) have in United States?

Roy Williams (coach) has an estimated audience of 382,957 people in United States, concentrated in North Carolina and Texas.

What is the gender split and age of Roy Williams (coach) fans?

27.1% of Roy Williams (coach) fans are female, 72.9% are male, with an average age of 50.3 years.

Which brands do Roy Williams (coach) fans like most?

Roy Williams (coach) fans show strongest brand affinity for Pro-Ject (4×), Alaska (1.61×), and Urban Outfitters (1.54×) over the country average.

Where do Roy Williams (coach) fans live in United States?

Roy Williams (coach) fans in United States are most concentrated in North Carolina (reach 65,606), Texas (reach 32,433), and California (reach 19,360). These three regions account for the largest share of the active audience.

What other brands do Roy Williams (coach) fans also like?

Beyond Roy Williams (coach) itself, the audience over-indexes on Alaska (1.61×), Urban Outfitters (1.54×), Consequence (rapper) (5.24×), and Keith Stanfield (4.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roy Williams (coach). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.