Rust-Oleum Audience in United States
Rust-Oleum has an estimated audience of 1,352,295 people in United States. 41.1% are female, 58.9% are male, average age 46.7. Top brand affinities: Lulu 黃路梓茵, Mothercare, Cherish (group), Mount Kilimanjaro, Assassin's Creed II.
Top brand affinities include Lulu 黃路梓茵, Mothercare, Cherish (group), with strongest over-indexing on Lulu 黃路梓茵 (32.95× the country average). Demographically, the Rust-Oleum audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Category: Home & Garden · Type: Brand
Demographics of Rust-Oleum fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 46.7 |
| Estimated audience size | 1,352,295 |
Audience persona
The typical Rust-Oleum fan in United States is more male, around 46.7 years old, with strong Quality Awareness tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 32.95× | Movies & TV |
| Mothercare | 4.23× | Kids & Family |
| Cherish (group) | 13.1× | Music & Radio |
| Mount Kilimanjaro | 20× | Travel & Leisure |
| Assassin's Creed II | 7.92× | Games |
| Lindy Hop | 8.75× | Music & Radio |
| Calvary Chapel | 7.93× | Politics & Society |
| Kansas | 1.94× | Travel & Leisure |
| Natural rubber | 1.51× | Cars & Mobility |
| Governor of Michigan | 5.3× | Politics & Society |
| Iowa River | 18.04× | Travel & Leisure |
| Arco Iris | 12.64× | Music & Radio |
| Nebraska Cornhuskers | 5.04× | Sports |
| Grinch | 2.32× | Movies & TV |
| Jesse Plemons | 1.98× | Movies & TV |
| Vocal harmony | 2.54× | Music & Radio |
| Kifaru, International | 22.64× | Travel & Leisure |
| Kendra Scott | 1.55× | Fashion & Accessoires |
| Soldering iron | 1.7× | Home & Garden |
| Goop | 2.7× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.77 |
| Family Orientation | CONSERVATISM | 2.28 |
| DIY Mentality | THRILL | 1.99 |
| Design Affinity | PREMIUM | 1.66 |
| Indulgence | JOY | 1.63 |
| LGBTQ+ Identity | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.9% |
| United Kingdom | 10.3% |
| Canada | 4.5% |
See Rust-Oleum audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rust-Oleum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.