A data profile of the people who buy, follow and care about Sam Mendes in United States — modelled from more than twelve digital signal sources. Sam Mendes has an estimated audience of 543,988 people in United States.
The average Sam Mendes fan in United States is 42.3 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include True Detective, CNN, HBO, with strongest over-indexing on True Detective (4.56× the country average).
Demographically, the Sam Mendes audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Sam Mendes fan in United States is more male, around 42.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for True Detective.
The key figures that characterise the Sam Mendes profile in United States.
7.6% are female, 92.4% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 7.6% |
| Male | 92.4% |
| Average age | 42.3 |
| Estimated audience size | 543,988 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 22% |
of the worldwide Sam Mendes audience comes from United States.
| Country | Share |
|---|---|
| United States | 31.9% |
| United Kingdom | 17.9% |
| Germany | 8.8% |
Where the Sam Mendes audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~50K | 1.51× | |
| 02 | California | ~100K | 1.47× | |
| 03 | Oregon | ~9K | 1.37× | |
| 04 | Washington, District of Columbia | ~2K | 1.30× | |
| 05 | Washington | ~20K | 1.29× | |
| 06 | Massachusetts | ~10K | 1.28× | |
| 07 | Illinois | ~20K | 1.21× | |
| 08 | Connecticut | ~7K | 1.20× | |
| 09 | Maine | ~2K | 1.16× | |
| 10 | Vermont | ~1K | 1.16× | |
| 11 | New Jersey | ~20K | 1.14× | |
| 12 | Utah | ~6K | 1.14× | |
| 13 | Colorado | ~10K | 1.13× | |
| 14 | Minnesota | ~10K | 1.12× | |
| 15 | Rhode Island | ~2K | 1.12× | |
| 16 | Arizona | ~10K | 1.08× | |
| 17 | New Hampshire | ~2K | 1.06× | |
| 18 | Maryland | ~10K | 1.04× | |
| 19 | Virginia | ~10K | 1.03× | |
| 20 | Idaho | ~3K | 1.01× | |
| 21 | Pennsylvania | ~20K | 1.00× | |
| 22 | Wisconsin | ~9K | 1.00× | |
| 23 | New Mexico | ~3K | 0.98× | |
| 24 | Alaska | ~1K | 0.98× | |
| 25 | Montana | ~2K | 0.97× | |
| 26 | Tennessee | ~10K | 0.96× | |
| 27 | Missouri | ~9K | 0.95× | |
| 28 | Nevada | ~5K | 0.95× | |
| 29 | Kansas | ~4K | 0.95× | |
| 30 | Texas | ~50K | 0.94× | |
| 31 | North Carolina | ~20K | 0.93× | |
| 32 | Ohio | ~20K | 0.92× | |
| 33 | Michigan | ~10K | 0.91× | |
| 34 | Iowa | ~4K | 0.91× | |
| 35 | Hawaii | ~2K | 0.91× | |
| 36 | Indiana | ~10K | 0.90× | |
| 37 | Oklahoma | ~6K | 0.90× | |
| 38 | Nebraska | ~3K | 0.90× | |
| 39 | Kentucky | ~7K | 0.89× | |
| 40 | Delaware | ~1K | 0.89× | |
| 41 | Florida | ~30K | 0.86× | |
| 42 | Arkansas | ~4K | 0.86× | |
| 43 | Georgia | ~20K | 0.85× | |
| 44 | North Dakota | ~1K | 0.85× | |
| 45 | South Dakota | ~1K | 0.84× | |
| 46 | South Carolina | ~7K | 0.82× | |
| 47 | West Virginia | ~2K | 0.82× | |
| 48 | Louisiana | ~6K | 0.81× | |
| 49 | Alabama | ~6K | 0.77× | |
| 50 | Mississippi | ~4K | 0.72× |
The strongest cross-interests of the Sam Mendes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Model building | Kids & Family | 6.56× | ||
| 02 | True Detective | Movies & TV | 4.56× | ||
| 03 | Charlize Theron | Movies & TV | 4.26× | ||
| 04 | Seth Rogen | Movies & TV | 4.11× | ||
| 05 | Bruce Springsteen | Music & Radio | 3.84× | ||
| 06 | Individualism | Politics & Society | 3.43× | ||
| 07 | Tom Cruise | Movies & TV | 3.40× | ||
| 08 | Brad Pitt | Movies & TV | 3.39× | ||
| 09 | Strategy games | Games | 3.02× | ||
| 10 | Adam Sandler | Movies & TV | 2.94× | ||
| 11 | Henry Cavill | Movies & TV | 2.86× | ||
| 12 | Leonardo DiCaprio | Movies & TV | 2.83× | ||
| 13 | Motorboat | Cars & Mobility | 2.62× | ||
| 14 | Online newspaper | News | 1.93× | ||
| 15 | HBO | Movies & TV | 1.92× | ||
| 16 | Action games | Games | 1.89× | ||
| 17 | Rail transport | Travel & Leisure | 1.77× | ||
| 18 | CNN | Movies & TV | 1.72× | ||
| 19 | Fantasy movies | Movies & TV | 1.66× | ||
| 20 | Drama movies | Movies & TV | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.35× | |
| Individualism | JOY | 2.29× | |
| Community Orientation | OPEN | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.54× | |
| Extroversion | THRILL | 0.56× | |
| Design Affinity | PREMIUM | 0.56× |
Sam Mendes has an estimated audience of 543,988 people in United States, concentrated in California and New York.
7.6% of Sam Mendes fans are female, 92.4% are male, with an average age of 42.3 years.
Sam Mendes fans show strongest brand affinity for True Detective (4.56×), CNN (1.72×), and HBO (1.92×) over the country average.
Sam Mendes fans in United States are most concentrated in California (reach ~100K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Sam Mendes itself, the audience over-indexes on CNN (1.72×), HBO (1.92×), Drama movies (1.59×), and Charlize Theron (4.26×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sam Mendes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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