Sam Mendes Audience in United States

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Sam Mendes has an estimated audience of 591,278 people in United States. 7.6% are female, 92.4% are male, average age 42.3. Top regions: California, New York, Texas. Top brand affinities: Alaska, Google Analytics, Nebraska, Winemaking, nbc chicago.

The average Sam Mendes fan in United States is 42.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Alaska, Google Analytics, Nebraska, with strongest over-indexing on Alaska (1.87× the country average). Demographically, the Sam Mendes audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Director

Demographics of Sam Mendes fans

Demographic split for Sam Mendes audience in United States
MetricValue
Female7.6%
Male92.4%
Average age42.3
Estimated audience size591,278

Audience persona

The typical Sam Mendes fan in United States is more male, around 42.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Sam Mendes in United States
RegionReachAffinity
California103,4831.59×
New York56,1131.7×
Texas49,8460.98×
Florida35,2550.88×
Illinois24,2851.23×
Pennsylvania20,1511.01×
New Jersey17,5711.17×
Ohio16,9400.93×
North Carolina16,7580.94×
Georgia16,2190.89×
Washington15,8381.34×
Virginia15,4571.07×
Massachusetts15,4061.32×
Michigan14,2570.92×
Arizona13,4781.12×
Tennessee11,3250.95×
Colorado10,8521.16×
Maryland10,7571.06×
Indiana9,7770.91×
Minnesota9,6371.14×
Oregon9,4511.39×
Missouri9,2410.97×
Wisconsin8,7800.99×
Connecticut7,3661.24×
South Carolina7,1160.8×
Kentucky6,4700.87×
Utah6,0201.14×
Alabama5,9340.72×
Louisiana5,7480.75×
Nevada5,5370.97×
Oklahoma5,4250.83×
Kansas4,3070.92×
Iowa4,1210.85×
Arkansas3,9200.8×
Mississippi3,0010.62×
Idaho2,9100.98×
New Mexico2,8650.97×
Washington, District of Columbia2,5581.44×
Nebraska2,5420.86×
New Hampshire2,4011.03×
Maine2,3901.13×
Hawaii2,2490.89×
Rhode Island2,0291.08×
West Virginia1,8210.66×
Montana1,5370.94×
Delaware1,2850.79×
Vermont1,2261.18×
Alaska1,1270.89×
South Dakota9230.68×
North Dakota8530.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sam Mendes audience
BrandAffinityCategory
Alaska1.87×Travel & Leisure
Google Analytics3.28×Internet & Social Media
Nebraska1.53×Travel & Leisure
Winemaking2.02×Food & Beverages
nbc chicago1.68×Movies & TV
Atkins diet1.51×Health
Kerala1.57×Travel & Leisure
Enfamil1.61×Kids & Family
Dental hygienist1.6×Health
Chili con carne1.88×Food & Beverages
Mike Conley, Jr.1.9×Sports
Google Wallet1.54×Technology & Electronics
Food quality2.69×Food & Beverages
Al Ahly SC1.62×Sports
Jonathan Davis1.74×Music & Radio
Springfield, Illinois1.68×Travel & Leisure
Ipsos2.72×Business & Career
Just Cause 32.68×Games
Italian Market, Philadelphia1.73×
Nielsen Corporation2.25×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sam Mendes audience
TraitClusterScore
Early Adopter MentalityPOWER1.51
Quality AwarenessPREMIUM1.42
Luxury OrientationPREMIUM1.1
Community OrientationOPEN1.08
IndividualismJOY1.07
TraditionCONSERVATISM1.01

Worldwide distribution

Worldwide audience distribution share by country for Sam Mendes
CountryShare
United States32.9%
United Kingdom18.6%
Germany9.1%

See Sam Mendes audiences in other countries

More Director audiences in United States

Frequently asked questions

How many fans does Sam Mendes have in United States?

Sam Mendes has an estimated audience of 591,278 people in United States, concentrated in California and New York.

What is the gender split and age of Sam Mendes fans?

7.6% of Sam Mendes fans are female, 92.4% are male, with an average age of 42.3 years.

Which brands do Sam Mendes fans like most?

Sam Mendes fans show strongest brand affinity for Alaska (1.87×), Google Analytics (3.28×), and Nebraska (1.53×) over the country average.

Where do Sam Mendes fans live in United States?

Sam Mendes fans in United States are most concentrated in California (reach 103,483), New York (reach 56,113), and Texas (reach 49,846). These three regions account for the largest share of the active audience.

What other brands do Sam Mendes fans also like?

Beyond Sam Mendes itself, the audience over-indexes on Google Analytics (3.28×), Nebraska (1.53×), Winemaking (2.02×), and nbc chicago (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sam Mendes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.