Samford University Audience in United States
Samford University has an estimated audience of 330,410 people in United States. 65.5% are female, 34.5% are male, average age 45.2. Top regions: Alabama, Florida, Georgia. Top brand affinities: Urban horticulture, Alaska, Home staging, Jeep Wagoneer, Historic site.
The average Samford University fan in United States is 45.2 years old, more female, and lives primarily in Alabama. The audience is concentrated in Alabama, Florida, Georgia. Top brand affinities include Urban horticulture, Alaska, Home staging, with strongest over-indexing on Urban horticulture (6.11× the country average). Demographically, the Samford University audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Samford University fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 45.2 |
| Estimated audience size | 330,410 |
Audience persona
The typical Samford University fan in United States is more female, around 45.2 years old, with strong Tradition tendencies and a notable affinity for Urban horticulture.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Alabama | 78,104 | 16.92× |
| Florida | 30,771 | 1.38× |
| Georgia | 29,645 | 2.91× |
| Tennessee | 23,285 | 3.51× |
| Texas | 22,708 | 0.8× |
| North Carolina | 11,713 | 1.18× |
| California | 8,717 | 0.24× |
| Mississippi | 7,688 | 2.82× |
| South Carolina | 7,184 | 1.45× |
| Louisiana | 5,910 | 1.39× |
| Kentucky | 5,648 | 1.36× |
| Virginia | 5,632 | 0.7× |
| Illinois | 5,557 | 0.5× |
| New York | 5,481 | 0.3× |
| Michigan | 5,343 | 0.62× |
| Arizona | 4,866 | 0.72× |
| Ohio | 4,488 | 0.44× |
| Indiana | 4,033 | 0.67× |
| Pennsylvania | 3,726 | 0.33× |
| Missouri | 3,311 | 0.62× |
| Colorado | 3,012 | 0.58× |
| Arkansas | 2,970 | 1.09× |
| Maryland | 2,585 | 0.46× |
| Oklahoma | 2,495 | 0.68× |
| New Jersey | 2,356 | 0.28× |
| Massachusetts | 2,325 | 0.36× |
| Minnesota | 2,028 | 0.43× |
| Washington | 1,636 | 0.25× |
| Wisconsin | 1,508 | 0.3× |
| Connecticut | 1,358 | 0.41× |
| Kansas | 1,241 | 0.48× |
| Iowa | 1,025 | 0.38× |
| Oregon | 976 | 0.26× |
| Utah | 759 | 0.26× |
| Washington, District of Columbia | 732 | 0.74× |
| West Virginia | 725 | 0.47× |
| Nebraska | 699 | 0.42× |
| Nevada | 682 | 0.21× |
| New Hampshire | 481 | 0.37× |
| Idaho | 440 | 0.27× |
| New Mexico | 415 | 0.25× |
| Maine | 368 | 0.31× |
| Hawaii | 355 | 0.25× |
| Montana | 315 | 0.34× |
| Rhode Island | 283 | 0.27× |
| South Dakota | 283 | 0.37× |
| Delaware | 273 | 0.3× |
| Alaska | 261 | 0.37× |
| North Dakota | 247 | 0.36× |
| Vermont | 184 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban horticulture | 6.11× | Home & Garden |
| Alaska | 2.39× | Travel & Leisure |
| Home staging | 5.49× | Home & Garden |
| Jeep Wagoneer | 5.54× | Cars & Mobility |
| Historic site | 4.09× | Arts & Culture |
| Nationality | 1.99× | Politics & Society |
| Israel | 1.85× | Travel & Leisure |
| Product design | 1.67× | Business & Career |
| Pro-Ject | 3.47× | Music & Radio |
| UK garage | 3.34× | Music & Radio |
| Jesse Plemons | 1.98× | Movies & TV |
| Monogram | 2.12× | Home & Garden |
| Christmas Gifts | 2.86× | Kids & Family |
| Cam Ward | 2.07× | Sports |
| Jill Scott | 3.02× | Music & Radio |
| Elsword | 7.88× | Games |
| Staycation | 1.58× | Home & Garden |
| Stamp collecting | 2.26× | Home & Garden |
| edureka | 17.33× | Business & Career |
| Therme Erding | 15.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.39 |
| Community Orientation | OPEN | 1.35 |
| Career Orientation | POWER | 1.34 |
| Price Sensitivity | PREMIUM | 1.11 |
| Spirituality | BALANCE | 1.09 |
| Need for Security | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.1% |
| Japan | 7.6% |
| India | 4.1% |
See Samford University audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does Samford University have in United States?
Samford University has an estimated audience of 330,410 people in United States, concentrated in Alabama and Florida.
What is the gender split and age of Samford University fans?
65.5% of Samford University fans are female, 34.5% are male, with an average age of 45.2 years.
Which brands do Samford University fans like most?
Samford University fans show strongest brand affinity for Urban horticulture (6.11×), Alaska (2.39×), and Home staging (5.49×) over the country average.
Where do Samford University fans live in United States?
Samford University fans in United States are most concentrated in Alabama (reach 78,104), Florida (reach 30,771), and Georgia (reach 29,645). These three regions account for the largest share of the active audience.
What other brands do Samford University fans also like?
Beyond Samford University itself, the audience over-indexes on Alaska (2.39×), Home staging (5.49×), Jeep Wagoneer (5.54×), and Historic site (4.09×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Samford University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.