Sammy Sosa Audience in United States

Sammy Sosa logo

Sammy Sosa has an estimated audience of 1,437,116 people in United States. 28.8% are female, 71.2% are male, average age 35.3. Top regions: California, Illinois, Texas. Top brand affinities: Pro-Ject, Alaska, Sinaloa, Regional styles of Mexican music, Stamp collecting.

The average Sammy Sosa fan in United States is 35.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Illinois, Texas. Top brand affinities include Pro-Ject, Alaska, Sinaloa, with strongest over-indexing on Pro-Ject (5.31× the country average). Demographically, the Sammy Sosa audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Sammy Sosa fans

Demographic split for Sammy Sosa audience in United States
MetricValue
Female28.8%
Male71.2%
Average age35.3
Estimated audience size1,437,116

Audience persona

The typical Sammy Sosa fan in United States is more male, around 35.3 years old, with strong Risk Appetite tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Sammy Sosa in United States
RegionReachAffinity
California162,1771.03×
Illinois123,7782.59×
Texas121,3560.98×
Florida113,2371.16×
New York103,2131.29×
Pennsylvania55,9631.16×
Georgia49,3311.11×
Ohio48,8011.1×
New Jersey47,0541.29×
North Carolina42,4850.98×
Indiana39,4741.5×
Arizona35,6431.21×
Michigan33,7520.9×
Virginia32,8260.94×
Tennessee30,2981.05×
Massachusetts29,1281.03×
Maryland27,4391.11×
Missouri27,1421.17×
Wisconsin24,7041.14×
Washington24,2940.84×
Alabama22,1661.1×
Colorado20,8760.92×
South Carolina20,8640.97×
Louisiana18,8431.02×
Kentucky18,2091.01×
Minnesota17,3020.84×
Iowa17,2521.46×
Connecticut15,9191.1×
Oklahoma15,6470.98×
Nevada13,8431×
Oregon12,4520.76×
Mississippi11,5150.97×
Arkansas11,2300.95×
Kansas10,6060.94×
Utah8,5450.66×
Nebraska7,5751.05×
New Mexico5,5550.77×
West Virginia5,1590.77×
Washington, District of Columbia4,9071.14×
Rhode Island4,6911.03×
Idaho4,5470.63×
Hawaii4,3060.7×
New Hampshire4,2770.76×
Delaware4,0111.01×
Maine3,6690.71×
Montana2,7880.7×
South Dakota2,6050.78×
North Dakota2,2950.78×
Alaska2,0470.67×
Vermont1,7130.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sammy Sosa audience
BrandAffinityCategory
Pro-Ject5.31×Music & Radio
Alaska1.52×Travel & Leisure
Sinaloa2.46×Travel & Leisure
Regional styles of Mexican music1.68×Music & Radio
Stamp collecting2.63×Home & Garden
UK garage3×Music & Radio
Saving1.57×Business & Career
JTV (Indonesia)2.8×
Urban horticulture1.74×Home & Garden
Home staging2.45×Home & Garden
Noodle (Gorillaz)1.63×Music & Radio
Captain America (1990 film)2×Movies & TV
ABC 7 Chicago1.67×Movies & TV
N1 road (South Africa)1.55×Travel & Leisure
Goop2×Internet & Social Media
Keith Stanfield2.43×Movies & TV
Elsword6.03×Games
Consequence (rapper)2.38×Music & Radio
Kento Yamazaki4.05×Movies & TV
WESH1.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sammy Sosa audience
TraitClusterScore
Risk AppetiteTHRILL1.42
Convenience OrientationPREMIUM1.25
ExtroversionTHRILL1.23
Career OrientationPOWER1.12
PatriotismCONSERVATISM1.12
Community OrientationOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Sammy Sosa
CountryShare
United States96.8%
Mexico2.0%
Germany0.8%

See Sammy Sosa audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Sammy Sosa have in United States?

Sammy Sosa has an estimated audience of 1,437,116 people in United States, concentrated in California and Illinois.

What is the gender split and age of Sammy Sosa fans?

28.8% of Sammy Sosa fans are female, 71.2% are male, with an average age of 35.3 years.

Which brands do Sammy Sosa fans like most?

Sammy Sosa fans show strongest brand affinity for Pro-Ject (5.31×), Alaska (1.52×), and Sinaloa (2.46×) over the country average.

Where do Sammy Sosa fans live in United States?

Sammy Sosa fans in United States are most concentrated in California (reach 162,177), Illinois (reach 123,778), and Texas (reach 121,356). These three regions account for the largest share of the active audience.

What other brands do Sammy Sosa fans also like?

Beyond Sammy Sosa itself, the audience over-indexes on Alaska (1.52×), Sinaloa (2.46×), Regional styles of Mexican music (1.68×), and Stamp collecting (2.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sammy Sosa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.