San Diego State Aztecs Audience in United States

San Diego State Aztecs logo

San Diego State Aztecs has an estimated audience of 356,493 people in United States. 48.3% are female, 51.7% are male, average age 38.4. Top regions: California, Texas, Arizona. Top brand affinities: Clonakilty, Quiche, Justice, Find Me Guilty, Dog breed.

The average San Diego State Aztecs fan in United States is 38.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Clonakilty, Quiche, Justice, with strongest over-indexing on Clonakilty (182.4× the country average). Demographically, the San Diego State Aztecs audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of San Diego State Aztecs fans

Demographic split for San Diego State Aztecs audience in United States
MetricValue
Female48.3%
Male51.7%
Average age38.4
Estimated audience size356,493

Audience persona

The typical San Diego State Aztecs fan in United States is balanced, around 38.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Clonakilty.

Top regions in United States

Top regions ranked by reach for San Diego State Aztecs in United States
RegionReachAffinity
California232,3205.93×
Texas19,9410.65×
Arizona12,5031.72×
New York10,4680.53×
Washington9,8971.38×
Florida9,1010.38×
Ohio8,9400.81×
Illinois8,2640.7×
Nevada6,3691.85×
Pennsylvania6,3050.53×
North Carolina6,1550.57×
Georgia5,5960.51×
Oregon5,5021.35×
Colorado5,4430.97×
Virginia5,4330.63×
Michigan5,4240.58×
New Jersey5,0850.56×
Tennessee4,7520.66×
Massachusetts4,6220.66×
Louisiana4,1800.91×
Indiana3,7690.58×
Minnesota3,6910.72×
Maryland3,2440.53×
Missouri2,9380.51×
Kentucky2,8860.65×
Alabama2,7930.56×
Hawaii2,7211.78×
South Carolina2,5480.48×
Oklahoma2,5130.63×
Utah2,5000.78×
Idaho2,3891.34×
Wisconsin2,3610.44×
Nebraska1,9271.08×
Connecticut1,8440.52×
Iowa1,8320.62×
Arkansas1,8200.62×
Montana1,8181.84×
New Mexico1,7570.98×
Kansas1,7460.62×
Mississippi1,5670.53×
Rhode Island1,4251.26×
West Virginia1,1940.72×
Alaska1,1921.56×
Wyoming1,1272.13×
Maine1,1080.87×
North Dakota1,0821.48×
New Hampshire1,0660.76×
South Dakota1,0251.24×
Washington, District of Columbia1,0240.96×
Vermont9341.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Diego State Aztecs audience
BrandAffinityCategory
Clonakilty182.4×Travel & Leisure
Quiche26.28×Food & Beverages
Justice4.19×Politics & Society
Find Me Guilty42.64×Movies & TV
Dog breed1.53×Pets & Animals
Home construction1.76×Home & Garden
Nationality2.33×Politics & Society
Chromebook4.71×Technology & Electronics
Nebraska Cornhuskers football2.96×Sports
3D printing2.03×Technology & Electronics
Jesse Plemons2.69×Movies & TV
Magazine (band)4.97×Music & Radio
Pro-Ject3.02×Music & Radio
Home staging3.83×Home & Garden
Sinaloa2.48×Travel & Leisure
Preacher (comics)6.56×Literature
Nebraska1.76×Travel & Leisure
Phu Thai language18.29×Politics & Society
Ext JS17.69×Technology & Electronics
Charlamagne Tha God5.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Diego State Aztecs audience
TraitClusterScore
Urban LifestyleOPEN1.62
SustainabilityBALANCE1.44
Early Adopter MentalityPOWER1.29
TravellingTHRILL1.25
ExtroversionTHRILL1.23
IndulgenceJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for San Diego State Aztecs
CountryShare
United States92.1%
Brazil1.5%
Germany1.4%

See San Diego State Aztecs audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does San Diego State Aztecs have in United States?

San Diego State Aztecs has an estimated audience of 356,493 people in United States, concentrated in California and Texas.

What is the gender split and age of San Diego State Aztecs fans?

48.3% of San Diego State Aztecs fans are female, 51.7% are male, with an average age of 38.4 years.

Which brands do San Diego State Aztecs fans like most?

San Diego State Aztecs fans show strongest brand affinity for Clonakilty (182.4×), Quiche (26.28×), and Justice (4.19×) over the country average.

Where do San Diego State Aztecs fans live in United States?

San Diego State Aztecs fans in United States are most concentrated in California (reach 232,320), Texas (reach 19,941), and Arizona (reach 12,503). These three regions account for the largest share of the active audience.

What other brands do San Diego State Aztecs fans also like?

Beyond San Diego State Aztecs itself, the audience over-indexes on Quiche (26.28×), Justice (4.19×), Find Me Guilty (42.64×), and Dog breed (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Diego State Aztecs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.