Saskatchewan Audience in United States

Saskatchewan logo

Saskatchewan has an estimated audience of 1,080,750 people in United States. 47.3% are female, 52.7% are male, average age 41.2. Top regions: California, Texas, New York. Top brand affinities: Saskatchewan Roughriders, Riverdale, Saskatoon, University of Saskatchewan, Harry Rosen Inc..

The average Saskatchewan fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Saskatchewan Roughriders, Riverdale, Saskatoon, with strongest over-indexing on Saskatchewan Roughriders (121.88× the country average). Demographically, the Saskatchewan audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Saskatchewan fans

Demographic split for Saskatchewan audience in United States
MetricValue
Female47.3%
Male52.7%
Average age41.2
Estimated audience size1,080,750

Audience persona

The typical Saskatchewan fan in United States is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Saskatchewan Roughriders.

Top regions in United States

Top regions ranked by reach for Saskatchewan in United States
RegionReachAffinity
California106,4460.9×
Texas78,0670.84×
New York58,0010.96×
Florida56,1160.77×
Illinois33,7830.94×
Michigan30,1071.07×
Washington29,6871.37×
Pennsylvania29,2200.8×
Ohio28,1060.84×
North Carolina26,0750.8×
Georgia25,8630.78×
Arizona25,4771.15×
Virginia22,8950.87×
Massachusetts21,2421×
New Jersey20,5980.75×
Minnesota20,1381.3×
Colorado18,8561.11×
Tennessee17,8940.83×
Indiana17,3100.88×
Wisconsin16,5081.02×
Missouri14,4170.83×
Oregon14,2061.15×
Maryland13,9590.75×
South Carolina12,2700.75×
Utah11,0811.14×
Kentucky11,0480.82×
Alabama10,5310.7×
Nevada10,5121.01×
Oklahoma10,1610.85×
Connecticut9,6600.89×
Louisiana9,4030.67×
Iowa8,6090.97×
Kansas8,1910.96×
Arkansas7,0160.79×
Montana6,4652.16×
Idaho6,4591.19×
Mississippi5,6740.64×
North Dakota5,5452.5×
Nebraska5,3510.99×
Maine4,8861.26×
New Mexico4,2210.78×
New Hampshire4,1060.96×
West Virginia3,9340.78×
Hawaii3,8890.84×
South Dakota3,6251.45×
Washington, District of Columbia3,1810.98×
Alaska3,0541.32×
Rhode Island2,7630.8×
Vermont2,4831.31×
Wyoming1,9101.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saskatchewan audience
BrandAffinityCategory
Saskatchewan Roughriders121.88×Sports
Riverdale34.43×Movies & TV
Saskatoon72.64×Travel & Leisure
University of Saskatchewan90.62×Business & Career
Harry Rosen Inc.97.1×Fashion & Accessoires
Ginny And Georgia9.45×Movies & TV
Bluegreen Vacations43.9×Travel & Leisure
RootsTech75.47×Technology & Electronics
La Maison Simons95.81×Fashion & Accessoires
American Board of Family Medicine49.97×Health
Restaurant Depot6.84×Food & Beverages
All American9.57×Movies & TV
Sparkling Ice22.1×Food & Beverages
Gelato Italiano54.25×Food & Beverages
Joe Fresh34.43×Fashion & Accessoires
Zorlu Center88.37×Shopping
Water1.59×Food & Beverages
Sweet Treats16.02×Food & Beverages
Ministry of Manpower (Singapore)91.26×Politics & Society
Six Flags White Water28.5×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saskatchewan audience
TraitClusterScore
PatriotismCONSERVATISM2.44
DIY MentalityTHRILL1.51
Early Adopter MentalityPOWER1.47
SpiritualityBALANCE1.42
IndividualismJOY1.4
Need for SecurityCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for Saskatchewan
CountryShare
Canada38.4%
United States15.5%
Colombia9.9%

See Saskatchewan audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Saskatchewan have in United States?

Saskatchewan has an estimated audience of 1,080,750 people in United States, concentrated in California and Texas.

What is the gender split and age of Saskatchewan fans?

47.3% of Saskatchewan fans are female, 52.7% are male, with an average age of 41.2 years.

Which brands do Saskatchewan fans like most?

Saskatchewan fans show strongest brand affinity for Saskatchewan Roughriders (121.88×), Riverdale (34.43×), and Saskatoon (72.64×) over the country average.

Where do Saskatchewan fans live in United States?

Saskatchewan fans in United States are most concentrated in California (reach 106,446), Texas (reach 78,067), and New York (reach 58,001). These three regions account for the largest share of the active audience.

What other brands do Saskatchewan fans also like?

Beyond Saskatchewan itself, the audience over-indexes on Riverdale (34.43×), Saskatoon (72.64×), University of Saskatchewan (90.62×), and Harry Rosen Inc. (97.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saskatchewan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.