Saskatoon Audience in United States

Saskatoon has an estimated audience of 268,517 people in United States. 57.9% are female, 42.1% are male, average age 35.9. Top regions: California, South Carolina, Texas. Top brand affinities: Autism Awareness, Saskatchewan, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Saskatoon fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, South Carolina, Texas. Top brand affinities include Autism Awareness, Saskatchewan, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Saskatoon audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Saskatoon fans

Demographic split for Saskatoon audience in United States
MetricValue
Female57.9%
Male42.1%
Average age35.9
Estimated audience size268,517

Audience persona

The typical Saskatoon fan in United States is more female, around 35.9 years old, with strong Need for Security tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Saskatoon in United States
RegionReachAffinity
California22,4020.76×
South Carolina15,3723.81×
Texas14,9750.65×
New York12,3110.82×
Michigan11,8351.69×
Florida10,3320.57×
Illinois8,2040.92×
Washington8,0021.49×
North Carolina7,0130.87×
Minnesota6,8371.78×
Pennsylvania6,6310.73×
Georgia5,7520.7×
Ohio5,7060.69×
Virginia5,0760.78×
Colorado4,8641.15×
Massachusetts4,8410.92×
Arizona4,6670.85×
New Jersey4,3750.64×
Wisconsin4,2041.04×
Tennessee3,8650.72×
Oregon3,7861.23×
Missouri3,4970.81×
Indiana3,4340.7×
Maryland3,0420.66×
Utah2,3820.99×
Kentucky2,2370.66×
Iowa2,1270.96×
Nevada2,0060.77×
Alabama1,9560.52×
Oklahoma1,9440.65×
Connecticut1,8890.7×
Montana1,8232.45×
Louisiana1,7650.51×
Kansas1,7110.81×
North Dakota1,6893.06×
Idaho1,4601.08×
Arkansas1,3460.61×
Nebraska1,2100.9×
Hawaii1,1801.02×
Mississippi9610.43×
Maine9350.97×
New Hampshire9020.85×
Alaska8721.52×
Washington, District of Columbia8551.06×
South Dakota8501.37×
New Mexico8090.6×
West Virginia6540.52×
Rhode Island5160.6×
Vermont4620.98×
Wyoming3750.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saskatoon audience
BrandAffinityCategory
Autism Awareness19.03×Health
Saskatchewan59.03×Travel & Leisure
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness4.33×Sports
Kia Sportage17.27×Cars & Mobility
Pedro Pascal6.06×Movies & TV
Livemusic4.29×Music & Radio
Charles, Prince of Wales18.87×Politics & Society
Elle Fanning7.66×Movies & TV
Dire Straits20×Music & Radio
Bass guitar3.24×Music & Radio
Fox News Channel1.78×Movies & TV
Tractor Supply Company3.64×Shopping
Golf Channel3.28×Sports
Cello5.03×Music & Radio
Alyson Stoner10.95×Movies & TV
Non-fiction books3.85×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saskatoon audience
TraitClusterScore
Need for SecurityCONSERVATISM1.58
Pet OwnershipJOY1.47
PatriotismCONSERVATISM1.47
TravellingTHRILL1.41
SustainabilityBALANCE1.28
IndividualismJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Saskatoon
CountryShare
Canada67.8%
United States17.8%
United Kingdom1.5%

See Saskatoon audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Saskatoon have in United States?

Saskatoon has an estimated audience of 268,517 people in United States, concentrated in California and South Carolina.

What is the gender split and age of Saskatoon fans?

57.9% of Saskatoon fans are female, 42.1% are male, with an average age of 35.9 years.

Which brands do Saskatoon fans like most?

Saskatoon fans show strongest brand affinity for Autism Awareness (19.03×), Saskatchewan (59.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Saskatoon fans live in United States?

Saskatoon fans in United States are most concentrated in California (reach 22,402), South Carolina (reach 15,372), and Texas (reach 14,975). These three regions account for the largest share of the active audience.

What other brands do Saskatoon fans also like?

Beyond Saskatoon itself, the audience over-indexes on Saskatchewan (59.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saskatoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.