Scandinavian folklore Audience in United States

Scandinavian folklore logo

Scandinavian folklore has an estimated audience of 431,651 people in United States. 38.2% are female, 61.8% are male, average age 32.7. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Home construction, Combat sport, Dental hygienist, Litter box.

The average Scandinavian folklore fan in United States is 32.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Home construction, Combat sport, with strongest over-indexing on Minnesota (3.2× the country average). Demographically, the Scandinavian folklore audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Scandinavian folklore fans

Demographic split for Scandinavian folklore audience in United States
MetricValue
Female38.2%
Male61.8%
Average age32.7
Estimated audience size431,651

Audience persona

The typical Scandinavian folklore fan in United States is more male, around 32.7 years old, with strong Travelling tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Scandinavian folklore in United States
RegionReachAffinity
California15,1290.32×
Texas11,2480.3×
Florida8,9990.31×
New York7,6160.32×
Georgia4,6880.35×
Ohio4,4600.34×
Washington4,4470.51×
Illinois4,4130.31×
Mississippi4,2091.18×
Pennsylvania3,9990.28×
Kentucky3,8990.72×
Virginia3,8400.37×
Louisiana3,7430.67×
Arkansas3,7391.05×
Michigan3,7000.33×
Oklahoma3,6570.76×
Utah3,6380.94×
Tennessee3,5950.42×
Colorado3,5900.53×
Arizona3,5440.4×
Alabama3,4840.58×
North Carolina3,4830.27×
Kansas3,4771.02×
West Virginia3,4751.73×
Massachusetts3,4710.41×
Alaska3,4683.76×
Missouri3,3680.48×
South Carolina3,2950.51×
Indiana3,2110.41×
Idaho3,2091.48×
Oregon3,2020.65×
Wisconsin3,1890.49×
New Jersey3,1390.29×
Minnesota3,0690.5×
Hawaii3,0651.65×
Iowa3,0470.86×
Montana3,0232.52×
South Dakota2,9842.99×
Maryland2,9220.39×
North Dakota2,9053.28×
New Hampshire2,8631.68×
Nebraska2,8041.3×
Connecticut2,7990.65×
New Mexico2,7891.29×
Nevada2,7800.67×
Rhode Island2,7652.01×
Maine2,7631.79×
Vermont2,7193.59×
Washington, District of Columbia1,7881.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scandinavian folklore audience
BrandAffinityCategory
Minnesota3.2×Travel & Leisure
Home construction1.79×Home & Garden
Combat sport1.85×Sports
Dental hygienist5.38×Health
Litter box1.6×Pets & Animals
Bank account1.88×Business & Career
Justice2.09×Politics & Society
Penn & Teller5.49×Movies & TV
3D printing1.54×Technology & Electronics
Panama2.21×Travel & Leisure
Mackenzie Foy4.17×Fashion & Accessoires
Winemaking2.37×Food & Beverages
Yoga Journal8.44×Sports
N1 road (South Africa)1.85×Travel & Leisure
IS (Infinite Stratos)1.62×Literature
Atkins diet2.13×Health
Sears1.65×Shopping
JTV (Indonesia)1.94×
Mortgage insurance1.53×Business & Career
Asajj Ventress4.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scandinavian folklore audience
TraitClusterScore
TravellingTHRILL1.71
Urban LifestyleOPEN1.59
Early Adopter MentalityPOWER1.55
Career OrientationPOWER1.5
IndividualismJOY1.47
ExtroversionTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Scandinavian folklore
CountryShare
India18.7%
Cambodia17.6%
Vietnam9.8%

See Scandinavian folklore audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Scandinavian folklore have in United States?

Scandinavian folklore has an estimated audience of 431,651 people in United States, concentrated in California and Texas.

What is the gender split and age of Scandinavian folklore fans?

38.2% of Scandinavian folklore fans are female, 61.8% are male, with an average age of 32.7 years.

Which brands do Scandinavian folklore fans like most?

Scandinavian folklore fans show strongest brand affinity for Minnesota (3.2×), Home construction (1.79×), and Combat sport (1.85×) over the country average.

Where do Scandinavian folklore fans live in United States?

Scandinavian folklore fans in United States are most concentrated in California (reach 15,129), Texas (reach 11,248), and Florida (reach 8,999). These three regions account for the largest share of the active audience.

What other brands do Scandinavian folklore fans also like?

Beyond Scandinavian folklore itself, the audience over-indexes on Home construction (1.79×), Combat sport (1.85×), Dental hygienist (5.38×), and Litter box (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scandinavian folklore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.