Scrubs (clothing) Audience in United States

Scrubs (clothing) logo

Scrubs (clothing) has an estimated audience of 2,414,943 people in United States. 86.7% are female, 13.3% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Product design, Goop, Governor of Michigan, headspace.

The average Scrubs (clothing) fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Product design, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Scrubs (clothing) audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Creativity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Scrubs (clothing) fans

Demographic split for Scrubs (clothing) audience in United States
MetricValue
Female86.7%
Male13.3%
Average age34.9
Estimated audience size2,414,943

Audience persona

The typical Scrubs (clothing) fan in United States is more female, around 34.9 years old, with strong Creativity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Scrubs (clothing) in United States
RegionReachAffinity
California275,1221.04×
Texas260,2641.25×
Florida151,1500.92×
New York123,0480.91×
Pennsylvania80,0260.98×
Georgia77,8211.05×
Illinois77,7880.97×
Ohio75,0121.01×
North Carolina73,1221.01×
Michigan65,8421.04×
Virginia58,2570.99×
Tennessee57,3361.18×
New Jersey55,9030.91×
Arizona54,5181.11×
Alabama47,3321.4×
Indiana45,2951.03×
Washington43,7300.9×
Massachusetts42,7460.9×
Missouri41,3151.06×
Maryland37,8220.91×
South Carolina37,7401.04×
Louisiana37,4641.2×
Wisconsin36,7421.01×
Colorado35,5770.93×
Kentucky34,8741.15×
Minnesota34,7661×
Oklahoma33,1461.24×
Mississippi28,8971.45×
Oregon28,6021.03×
Arkansas25,4791.28×
Utah22,3251.03×
Connecticut21,7580.9×
Kansas21,5591.13×
Nevada20,8810.89×
Iowa19,3200.97×
West Virginia13,7621.22×
New Mexico12,4471.03×
Idaho11,6660.96×
Nebraska11,4560.95×
Maine8,1840.95×
New Hampshire7,9900.84×
Hawaii7,9770.77×
Rhode Island6,4020.83×
Delaware5,5620.83×
Montana5,5060.82×
Alaska4,9780.96×
South Dakota4,8500.87×
North Dakota4,5280.91×
Washington, District of Columbia4,4070.61×
Vermont3,4790.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scrubs (clothing) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Product design4.11×Business & Career
Goop9.59×Internet & Social Media
Governor of Michigan9.62×Politics & Society
headspace11.77×Health
Cherish (group)11.67×Music & Radio
Grace Slick8.81×Music & Radio
Hardik Pandya14.66×Sports
Google Home6.13×Technology & Electronics
Fairy godmother7.04×Literature
National Paralympic Committee21.03×Sports
Wok5.33×Food & Beverages
Hibachi6.37×Food & Beverages
Kikar HaShabbat11.53×News
Hickok4510.74×Internet & Social Media
Harlow7.22×Travel & Leisure
Hipster5.75×Politics & Society
No Escape (1994 film)6.71×Movies & TV
Mothercare1.91×Kids & Family
TV Fanatic6.24×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scrubs (clothing) audience
TraitClusterScore
CreativityOPEN1.31
Price SensitivityPREMIUM1.27
Family OrientationCONSERVATISM1.24
IndulgenceJOY1.14
Healthy LifestyleBALANCE1.13
Design AffinityPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Scrubs (clothing)
CountryShare
United States40.9%
Japan6.2%
India4.5%

See Scrubs (clothing) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Scrubs (clothing) have in United States?

Scrubs (clothing) has an estimated audience of 2,414,943 people in United States, concentrated in California and Texas.

What is the gender split and age of Scrubs (clothing) fans?

86.7% of Scrubs (clothing) fans are female, 13.3% are male, with an average age of 34.9 years.

Which brands do Scrubs (clothing) fans like most?

Scrubs (clothing) fans show strongest brand affinity for Keene, New Hampshire (675×), Product design (4.11×), and Goop (9.59×) over the country average.

Where do Scrubs (clothing) fans live in United States?

Scrubs (clothing) fans in United States are most concentrated in California (reach 275,122), Texas (reach 260,264), and Florida (reach 151,150). These three regions account for the largest share of the active audience.

What other brands do Scrubs (clothing) fans also like?

Beyond Scrubs (clothing) itself, the audience over-indexes on Product design (4.11×), Goop (9.59×), Governor of Michigan (9.62×), and headspace (11.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scrubs (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.