Second language Audience in United States

Second language logo

Second language has an estimated audience of 540,673 people in United States. 59.7% are female, 40.3% are male, average age 42.7. Top regions: Indiana, Kentucky, California. Top brand affinities: Meals on Wheels, JDM Cars, Islamism, Historic site, Nationality.

The average Second language fan in United States is 42.7 years old, more female, and lives primarily in Indiana. The audience is concentrated in Indiana, Kentucky, California. Top brand affinities include Meals on Wheels, JDM Cars, Islamism, with strongest over-indexing on Meals on Wheels (20× the country average). Demographically, the Second language audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Second language fans

Demographic split for Second language audience in United States
MetricValue
Female59.7%
Male40.3%
Average age42.7
Estimated audience size540,673

Audience persona

The typical Second language fan in United States is more female, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Meals on Wheels.

Top regions in United States

Top regions ranked by reach for Second language in United States
RegionReachAffinity
Indiana198,31520.08×
Kentucky31,5274.65×
California19,3410.33×
Texas11,9130.26×
New York10,6110.35×
Illinois10,2810.57×
Florida7,8020.21×
Georgia5,6160.34×
Pennsylvania4,8430.27×
Virginia4,0390.31×
Ohio3,8930.23×
New Jersey3,6440.27×
Tennessee3,5970.33×
North Carolina3,3700.21×
Arizona3,3280.3×
Washington3,2130.3×
Michigan3,2070.23×
Massachusetts2,8210.26×
Oregon2,6020.42×
Colorado2,4030.28×
Missouri2,3870.27×
Louisiana2,3660.34×
Alabama2,3600.31×
Mississippi2,2810.51×
Maryland2,0700.22×
Arkansas2,0260.45×
Oklahoma1,9820.33×
Minnesota1,9000.25×
West Virginia1,8830.75×
Alaska1,8791.62×
South Carolina1,7850.22×
Kansas1,7390.41×
Idaho1,7390.64×
Wisconsin1,7280.21×
Hawaii1,6610.71×
Iowa1,6510.37×
Connecticut1,6430.3×
Montana1,6381.09×
Nevada1,6320.31×
South Dakota1,6171.29×
Utah1,6010.33×
North Dakota1,5741.42×
New Hampshire1,5510.73×
Wyoming1,5231.9×
Nebraska1,5190.56×
New Mexico1,5110.56×
Rhode Island1,4980.87×
Maine1,4970.77×
Vermont1,4731.55×
Delaware1,3420.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Second language audience
BrandAffinityCategory
Meals on Wheels20×Food & Beverages
JDM Cars20×Cars & Mobility
Islamism36.38×Politics & Society
Historic site8.59×Arts & Culture
Nationality3.79×Politics & Society
Stamp collecting6.53×Home & Garden
Emperor Entertainment Group16.18×Business & Career
Redemption (theology)11.19×Politics & Society
Natural rubber2.44×Cars & Mobility
Stop Bullying20×Politics & Society
Alaska1.94×Travel & Leisure
Pantsuit10.91×Fashion & Accessoires
Voter registration3.86×Politics & Society
Public speaking3.16×Politics & Society
Mackenzie Foy5.53×Fashion & Accessoires
OpenJDK14.8×
San Pellegrino5.07×Food & Beverages
Laneige3.79×Beauty & Wellness
Yoga Journal12.49×Sports
Kendra Scott2.03×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Second language audience
TraitClusterScore
PatriotismCONSERVATISM1.85
TravellingTHRILL1.79
Career OrientationPOWER1.54
Need for SecurityCONSERVATISM1.53
MindfulnessBALANCE1.49
Quality AwarenessPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Second language
CountryShare
United States10.5%
Brazil9.0%
Portugal7.2%

See Second language audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Second language have in United States?

Second language has an estimated audience of 540,673 people in United States, concentrated in Indiana and Kentucky.

What is the gender split and age of Second language fans?

59.7% of Second language fans are female, 40.3% are male, with an average age of 42.7 years.

Which brands do Second language fans like most?

Second language fans show strongest brand affinity for Meals on Wheels (20×), JDM Cars (20×), and Islamism (36.38×) over the country average.

Where do Second language fans live in United States?

Second language fans in United States are most concentrated in Indiana (reach 198,315), Kentucky (reach 31,527), and California (reach 19,341). These three regions account for the largest share of the active audience.

What other brands do Second language fans also like?

Beyond Second language itself, the audience over-indexes on JDM Cars (20×), Islamism (36.38×), Historic site (8.59×), and Nationality (3.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Second language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.