Serotonin Audience in United States

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Serotonin has an estimated audience of 881,261 people in United States. 64.9% are female, 35.1% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Hebe, Dog breed, UK garage, Home construction.

The average Serotonin fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Hebe, Dog breed, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Serotonin audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Serotonin fans

Demographic split for Serotonin audience in United States
MetricValue
Female64.9%
Male35.1%
Average age39.7
Estimated audience size881,261

Audience persona

The typical Serotonin fan in United States is more female, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Serotonin in United States
RegionReachAffinity
California115,3161.19×
Texas85,1031.12×
Florida64,2251.08×
New York52,1461.06×
Illinois30,9621.05×
Pennsylvania29,4870.99×
Georgia29,3971.08×
North Carolina28,0321.06×
Ohio26,9480.99×
Michigan23,0751×
Virginia22,5891.05×
Arizona22,0681.23×
New Jersey21,8020.97×
Washington19,4881.1×
Tennessee19,2891.09×
Massachusetts17,3971×
Indiana16,6871.04×
Maryland15,2601.01×
Missouri14,7671.04×
Alabama14,6281.19×
Colorado13,6910.99×
South Carolina12,5280.94×
Wisconsin12,0040.91×
Louisiana11,9541.05×
Minnesota11,4320.91×
Kentucky11,3801.03×
Oklahoma10,5101.07×
Oregon10,2591.02×
Nevada8,9691.05×
Connecticut8,3140.94×
Arkansas7,8991.09×
Utah7,4740.95×
Mississippi7,3551.01×
Iowa6,7870.93×
Kansas6,6560.96×
Hawaii4,2151.11×
West Virginia4,1991.02×
Nebraska4,0490.92×
Idaho4,0180.91×
New Mexico4,0060.91×
New Hampshire3,1520.91×
Maine2,9290.93×
Rhode Island2,5710.92×
Alaska2,3261.23×
Washington, District of Columbia2,3070.87×
Montana2,1850.89×
Delaware2,0730.85×
South Dakota1,8640.92×
North Dakota1,5710.87×
Vermont1,2620.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Serotonin audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Hebe11.17×Home & Garden
Dog breed1.59×Pets & Animals
UK garage7.24×Music & Radio
Home construction1.59×Home & Garden
Historic site4.28×Arts & Culture
Emperor Entertainment Group11.17×Business & Career
Nationality1.71×Politics & Society
Lulu 黃路梓茵1.87×Movies & TV
3D printing1.76×Technology & Electronics
Stamp collecting3.24×Home & Garden
Goop3.63×Internet & Social Media
Electrolyte3.08×Health
Racing1.57×Cars & Mobility
edureka21.7×Business & Career
Regional styles of Mexican music1.56×Music & Radio
headspace5.07×Health
Panama1.72×Travel & Leisure
Governor of Michigan3.4×Politics & Society
Grace Slick3.92×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Serotonin audience
TraitClusterScore
MindfulnessBALANCE1.37
ExtroversionTHRILL1.33
SustainabilityBALANCE1.29
IndividualismJOY1.23
Early Adopter MentalityPOWER1.19
SpiritualityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Serotonin
CountryShare
United States23.5%
Egypt8.2%
United Kingdom5.9%

See Serotonin audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Serotonin have in United States?

Serotonin has an estimated audience of 881,261 people in United States, concentrated in California and Texas.

What is the gender split and age of Serotonin fans?

64.9% of Serotonin fans are female, 35.1% are male, with an average age of 39.7 years.

Which brands do Serotonin fans like most?

Serotonin fans show strongest brand affinity for Keene, New Hampshire (675×), Hebe (11.17×), and Dog breed (1.59×) over the country average.

Where do Serotonin fans live in United States?

Serotonin fans in United States are most concentrated in California (reach 115,316), Texas (reach 85,103), and Florida (reach 64,225). These three regions account for the largest share of the active audience.

What other brands do Serotonin fans also like?

Beyond Serotonin itself, the audience over-indexes on Hebe (11.17×), Dog breed (1.59×), UK garage (7.24×), and Home construction (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Serotonin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.