Servpro Audience in United States

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Servpro has an estimated audience of 1,226,130 people in United States. 50.3% are female, 49.7% are male, average age 44.4. Top regions: California, Florida, Texas. Top brand affinities: Pillow, MK, N1 road (South Africa), Northrop Grumman, Gaelic football.

The average Servpro fan in United States is 44.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Pillow, MK, N1 road (South Africa), with strongest over-indexing on Pillow (1.67× the country average). Demographically, the Servpro audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Servpro fans

Demographic split for Servpro audience in United States
MetricValue
Female50.3%
Male49.7%
Average age44.4
Estimated audience size1,226,130

Audience persona

The typical Servpro fan in United States is balanced, around 44.4 years old, with strong Career Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Servpro in United States
RegionReachAffinity
California106,7400.79×
Florida93,2861.12×
Texas85,6380.81×
New York56,1210.82×
Georgia51,9541.38×
North Carolina46,0181.25×
Ohio44,3411.17×
Illinois43,2171.06×
Tennessee43,0491.75×
Michigan40,3391.26×
Virginia40,0841.34×
Pennsylvania39,7980.96×
New Jersey31,3571.01×
Alabama26,4141.54×
Missouri26,3031.33×
Maryland24,3351.15×
Kentucky23,4551.53×
South Carolina23,1261.25×
Massachusetts23,0830.96×
Washington22,5330.92×
Indiana21,1240.94×
Wisconsin17,1570.93×
Louisiana16,9561.07×
Minnesota16,4820.94×
Connecticut16,2261.32×
Colorado16,1980.84×
Arizona15,9000.64×
Oregon15,7361.12×
Iowa13,6331.35×
Mississippi12,3181.22×
Oklahoma10,0370.74×
Arkansas8,8930.88×
Kansas8,4570.88×
Utah8,2060.75×
Idaho6,9371.13×
New Hampshire6,6021.37×
Maine5,9731.36×
Nevada5,7400.48×
Nebraska5,4200.88×
West Virginia4,6270.81×
New Mexico3,8800.63×
Rhode Island3,8370.98×
Delaware3,7551.11×
Hawaii3,2270.61×
Vermont2,4881.16×
Washington, District of Columbia2,4030.65×
Montana2,0650.61×
North Dakota1,8390.73×
South Dakota1,7010.6×
Wyoming1,4090.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Servpro audience
BrandAffinityCategory
Pillow1.67×Home & Garden
MK2.59×Music & Radio
N1 road (South Africa)1.65×Travel & Leisure
Northrop Grumman2.15×Business & Career
Gaelic football2.17×Sports
County council1.64×Politics & Society
Israeli cuisine2.35×Food & Beverages
Cagayan6.91×Travel & Leisure
Leverage (TV series)1.6×Movies & TV
Overboard (film)1.91×Movies & TV
Diane Sawyer2×Movies & TV
Lebanese cuisine1.7×Food & Beverages
Harry Potter and the Goblet of Fire1.94×Movies & TV
IRS e-file2.32×
Fast Five1.61×Movies & TV
Totally Spies!2.44×Movies & TV
Irrigation sprinkler1.72×Home & Garden
Cadillac Ranch2.05×Cars & Mobility
International University of Business Agriculture and Technology1.78×Business & Career
Better Off Dead (film)1.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Servpro audience
TraitClusterScore
Career OrientationPOWER2.21
Family OrientationCONSERVATISM2.1
Convenience OrientationPREMIUM1.96
Need for SecurityCONSERVATISM1.67
DIY MentalityTHRILL1.43
Price SensitivityPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Servpro
CountryShare
United States99.7%
Germany0.3%
Italy0.0%

See Servpro audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Servpro have in United States?

Servpro has an estimated audience of 1,226,130 people in United States, concentrated in California and Florida.

What is the gender split and age of Servpro fans?

50.3% of Servpro fans are female, 49.7% are male, with an average age of 44.4 years.

Which brands do Servpro fans like most?

Servpro fans show strongest brand affinity for Pillow (1.67×), MK (2.59×), and N1 road (South Africa) (1.65×) over the country average.

Where do Servpro fans live in United States?

Servpro fans in United States are most concentrated in California (reach 106,740), Florida (reach 93,286), and Texas (reach 85,638). These three regions account for the largest share of the active audience.

What other brands do Servpro fans also like?

Beyond Servpro itself, the audience over-indexes on MK (2.59×), N1 road (South Africa) (1.65×), Northrop Grumman (2.15×), and Gaelic football (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Servpro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.