Settler Audience in United States

Settler logo

Settler has an estimated audience of 2,080,194 people in United States. 57.3% are female, 42.7% are male, average age 48.0. Top regions: Massachusetts, California, Texas. Top brand affinities: Urban Outfitters, Pillow, 3D printing, Whataburger, Enfamil.

The average Settler fan in United States is 48.0 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, Texas. Top brand affinities include Urban Outfitters, Pillow, 3D printing, with strongest over-indexing on Urban Outfitters (2.45× the country average). Demographically, the Settler audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Settler fans

Demographic split for Settler audience in United States
MetricValue
Female57.3%
Male42.7%
Average age48.0
Estimated audience size2,080,194

Audience persona

The typical Settler fan in United States is more female, around 48.0 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Settler in United States
RegionReachAffinity
Massachusetts244,5105.97×
California227,4260.99×
Texas167,3820.94×
New York145,5301.25×
Florida112,3290.8×
Pennsylvania69,7861×
Illinois62,6220.9×
Washington59,3271.42×
Ohio58,6200.91×
Georgia52,6250.82×
North Carolina51,4670.82×
Virginia48,1410.95×
Michigan47,5490.87×
New Jersey40,1730.76×
Arizona38,4530.91×
Tennessee38,1590.91×
Indiana31,5240.83×
Maryland28,9440.81×
Missouri28,6640.85×
Colorado28,1860.86×
Oregon27,4191.15×
Oklahoma26,7481.16×
Wisconsin26,6370.85×
Minnesota26,0920.88×
Alabama23,1330.8×
South Carolina22,9830.73×
Louisiana21,1380.79×
Connecticut19,7310.95×
Utah19,5981.05×
Kentucky18,6520.72×
Idaho16,0231.54×
Nevada14,9480.74×
Kansas13,9930.85×
Arkansas12,3200.72×
Iowa12,1560.71×
New Hampshire11,4101.39×
Mississippi10,5550.62×
Alaska8,5511.92×
New Mexico8,5480.82×
Hawaii8,2830.93×
Maine8,2461.11×
Nebraska7,9680.76×
West Virginia7,7690.8×
Washington, District of Columbia6,0330.96×
Rhode Island5,2770.8×
Montana4,3060.75×
South Dakota3,3260.69×
Delaware3,3200.58×
North Dakota2,8430.67×
Vermont2,7300.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Settler audience
BrandAffinityCategory
Urban Outfitters2.45×Shopping
Pillow2.6×Home & Garden
3D printing2.34×Technology & Electronics
Whataburger1.51×Food & Beverages
Enfamil3.38×Kids & Family
MK1.98×Music & Radio
Iowa Speedway9.04×Sports
WKRN-TV2.35×Movies & TV
Voter registration1.7×Politics & Society
Erie County, New York3.39×Travel & Leisure
Northrop Grumman2.21×Business & Career
Edmond, Oklahoma3.68×Travel & Leisure
Hebe1.97×Home & Garden
Layne Staley1.91×Music & Radio
Edamame7.14×Food & Beverages
Solo climbing1.87×Sports
Brunello Cucinelli2.06×Fashion & Accessoires
Final Fantasy VII (Famicom)3.72×Games
Geothermal heating2.26×Home & Garden
Diane Sawyer2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Settler audience
TraitClusterScore
PatriotismCONSERVATISM3.06
IndividualismJOY1.88
SpiritualityBALANCE1.63
Community OrientationOPEN1.58
Family OrientationCONSERVATISM1.55
TraditionCONSERVATISM1.54

Worldwide distribution

Worldwide audience distribution share by country for Settler
CountryShare
United States55.9%
Australia12.4%
Canada7.4%

See Settler audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Settler have in United States?

Settler has an estimated audience of 2,080,194 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Settler fans?

57.3% of Settler fans are female, 42.7% are male, with an average age of 48.0 years.

Which brands do Settler fans like most?

Settler fans show strongest brand affinity for Urban Outfitters (2.45×), Pillow (2.6×), and 3D printing (2.34×) over the country average.

Where do Settler fans live in United States?

Settler fans in United States are most concentrated in Massachusetts (reach 244,510), California (reach 227,426), and Texas (reach 167,382). These three regions account for the largest share of the active audience.

What other brands do Settler fans also like?

Beyond Settler itself, the audience over-indexes on Pillow (2.6×), 3D printing (2.34×), Whataburger (1.51×), and Enfamil (3.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Settler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.