Shane Smith (journalist) Audience in United States
Shane Smith (journalist) has an estimated audience of 385,710 people in United States. 30.0% are female, 70.0% are male, average age 33.0. Top brand affinities: Dog breed, Home construction, Minnesota, Natural rubber, Atkins diet.
Top brand affinities include Dog breed, Home construction, Minnesota, with strongest over-indexing on Dog breed (2.13× the country average). Demographically, the Shane Smith (journalist) audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Type: Person
Demographics of Shane Smith (journalist) fans
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 33.0 |
| Estimated audience size | 385,710 |
Audience persona
The typical Shane Smith (journalist) fan in United States is more male, around 33.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.13× | Pets & Animals |
| Home construction | 2.08× | Home & Garden |
| Minnesota | 1.54× | Travel & Leisure |
| Natural rubber | 1.5× | Cars & Mobility |
| Atkins diet | 3.19× | Health |
| Acoustic music | 2.24× | Music & Radio |
| Winemaking | 2.06× | Food & Beverages |
| Graham Greene | 2.59× | Literature |
| WESH | 1.94× | Movies & TV |
| ABC 7 Chicago | 1.68× | Movies & TV |
| Business English | 2.13× | Business & Career |
| nbc chicago | 1.82× | Movies & TV |
| Enfamil | 2.17× | Kids & Family |
| Chili con carne | 2.48× | Food & Beverages |
| Graham Greene (actor) | 1.76× | |
| Overtone | 2.73× | Beauty & Wellness |
| Cultural studies | 3.33× | Business & Career |
| Brittney Griner | 2.12× | Sports |
| Arutz Sheva | 1.76× | News |
| WFTV | 1.54× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.32 |
| Extroversion | THRILL | 1.72 |
| Convenience Orientation | PREMIUM | 1.61 |
| Risk Appetite | THRILL | 1.55 |
| Individualism | JOY | 1.51 |
| Urban Lifestyle | OPEN | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.3% |
| United Kingdom | 6.6% |
| Canada | 6.0% |
See Shane Smith (journalist) audiences in other countries
- Shane Smith (journalist) — Germany
- Shane Smith (journalist) — United Kingdom
- Shane Smith (journalist) — France
- Shane Smith (journalist) — Italy
- Shane Smith (journalist) — Spain
- Shane Smith (journalist) — Brazil
- Shane Smith (journalist) — Japan
- Shane Smith (journalist) — South Korea
- Shane Smith (journalist) — India
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How to read this data
Audience size is the estimated number of people in United States who actively search for Shane Smith (journalist). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.