Shareholder Audience in United States

Shareholder logo

Shareholder has an estimated audience of 1,893,294 people in United States. 37.2% are female, 62.8% are male, average age 43.5. Top regions: California, Florida, Texas. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Vocal harmony, 3D printing, Wok.

The average Shareholder fan in United States is 43.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Vocal harmony, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Shareholder audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Shareholder fans

Demographic split for Shareholder audience in United States
MetricValue
Female37.2%
Male62.8%
Average age43.5
Estimated audience size1,893,294

Audience persona

The typical Shareholder fan in United States is more male, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Shareholder in United States
RegionReachAffinity
California253,8021.22×
Florida174,0551.36×
Texas171,6931.05×
New York154,0911.46×
Georgia71,5891.23×
Illinois69,3851.1×
Pennsylvania66,0951.04×
North Carolina58,9141.03×
New Jersey58,5571.22×
Virginia57,2761.24×
Ohio55,6560.95×
Michigan48,0810.97×
Massachusetts48,0731.29×
Arizona42,6381.1×
Washington40,6381.07×
Maryland37,9921.17×
Tennessee35,1700.93×
Indiana34,8371.01×
South Carolina29,2731.03×
Missouri29,0030.95×
Colorado28,9460.97×
Minnesota27,0401×
Wisconsin26,9010.94×
Alabama25,2010.95×
Louisiana24,6991.01×
Oregon22,4661.04×
Kentucky21,0110.89×
Connecticut20,0731.06×
Arkansas19,2201.23×
Nevada17,6410.96×
Oklahoma17,6360.84×
Utah14,7150.87×
Mississippi13,8890.89×
Kansas13,8500.93×
Iowa13,1480.84×
New Mexico8,8490.93×
Hawaii8,5591.05×
Nebraska8,5400.9×
Washington, District of Columbia8,3951.48×
Idaho7,5340.79×
Alaska6,1611.52×
New Hampshire5,6320.75×
West Virginia5,5130.63×
Maine5,4350.8×
Rhode Island5,0880.84×
Delaware4,5560.87×
Montana3,4530.66×
North Dakota3,1340.81×
South Dakota2,8400.65×
Vermont2,4160.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shareholder audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan11.07×Politics & Society
Vocal harmony6.37×Music & Radio
3D printing3.27×Technology & Electronics
Wok7.94×Food & Beverages
Goop5.44×Internet & Social Media
Grinch3.87×Movies & TV
Preta Gil19.92×Music & Radio
Hipster8.89×Politics & Society
Cherish (group)9.89×Music & Radio
El Paso County, Colorado11.5×Travel & Leisure
Hibachi6.96×Food & Beverages
HispanicTV25.6×Movies & TV
Google Home5.5×Technology & Electronics
Regional styles of Mexican music2.35×Music & Radio
Jesse Plemons2.77×Movies & TV
headspace7.44×Health
Grace Slick6.69×Music & Radio
La Jolla6.91×Travel & Leisure
Israel1.57×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shareholder audience
TraitClusterScore
Quality AwarenessPREMIUM2.38
Risk AppetiteTHRILL2.05
Career OrientationPOWER1.98
Need for SecurityCONSERVATISM1.8
SustainabilityBALANCE1.52
TravellingTHRILL1.51

Worldwide distribution

Worldwide audience distribution share by country for Shareholder
CountryShare
United States10.8%
Italy10.7%
India7.9%

See Shareholder audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Shareholder have in United States?

Shareholder has an estimated audience of 1,893,294 people in United States, concentrated in California and Florida.

What is the gender split and age of Shareholder fans?

37.2% of Shareholder fans are female, 62.8% are male, with an average age of 43.5 years.

Which brands do Shareholder fans like most?

Shareholder fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (11.07×), and Vocal harmony (6.37×) over the country average.

Where do Shareholder fans live in United States?

Shareholder fans in United States are most concentrated in California (reach 253,802), Florida (reach 174,055), and Texas (reach 171,693). These three regions account for the largest share of the active audience.

What other brands do Shareholder fans also like?

Beyond Shareholder itself, the audience over-indexes on Governor of Michigan (11.07×), Vocal harmony (6.37×), 3D printing (3.27×), and Wok (7.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shareholder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.