Shield Audience in United States

Shield logo

Shield has an estimated audience of 2,050,912 people in United States. 32.4% are female, 67.6% are male, average age 32.6. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Dog breed, Wikia, UK garage, Combat sport.

The average Shield fan in United States is 32.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Dog breed, Wikia, with strongest over-indexing on Urban Outfitters (3.58× the country average). Demographically, the Shield audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Shield fans

Demographic split for Shield audience in United States
MetricValue
Female32.4%
Male67.6%
Average age32.6
Estimated audience size2,050,912

Audience persona

The typical Shield fan in United States is more male, around 32.6 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Shield in United States
RegionReachAffinity
California197,1250.87×
Texas173,8040.99×
Florida111,0750.8×
New York83,4700.73×
Michigan64,7761.21×
Illinois57,2910.84×
Pennsylvania53,3080.77×
North Carolina49,9180.81×
Georgia49,5140.78×
Massachusetts47,2451.17×
Ohio46,7910.74×
Arizona46,4321.11×
Colorado42,3761.31×
Minnesota40,1021.36×
Virginia39,7250.8×
Washington38,4950.94×
Wisconsin36,1971.17×
New Jersey34,1370.65×
Tennessee32,3180.79×
Missouri31,1950.94×
Indiana30,3160.81×
Kansas29,8341.85×
Iowa29,5221.75×
Oklahoma26,7621.18×
Maryland26,6600.76×
Utah24,9561.36×
South Carolina22,8500.74×
Louisiana20,4310.77×
Alabama20,1490.7×
Kentucky19,4350.76×
Nevada19,2780.97×
Oregon18,6270.79×
Nebraska18,0361.75×
Idaho17,5811.71×
New Mexico14,6361.42×
Arkansas13,9770.83×
Connecticut13,6030.66×
Mississippi13,1040.78×
Montana9,3811.65×
South Dakota8,9661.89×
North Dakota7,3581.75×
West Virginia7,3490.77×
Hawaii6,4370.73×
Maine6,1420.84×
New Hampshire5,9000.73×
Rhode Island4,0660.62×
Washington, District of Columbia3,8070.62×
Delaware3,4460.61×
Wyoming3,1521.04×
Alaska3,1380.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shield audience
BrandAffinityCategory
Urban Outfitters3.58×Shopping
Dog breed1.93×Pets & Animals
Wikia4.49×Internet & Social Media
UK garage6.19×Music & Radio
Combat sport1.57×Sports
Hebe6.19×Home & Garden
3D printing2.38×Technology & Electronics
Alaska1.57×Travel & Leisure
Jezebel (film)6.19×Movies & TV
Lulu 黃路梓茵2.35×Movies & TV
Electrolyte3.93×Health
Google Photos2.04×Technology & Electronics
Tezz4.99×Movies & TV
Pro-Ject2.82×Music & Radio
nbc chicago3.79×Movies & TV
Winemaking2.78×Food & Beverages
Stamp collecting2.85×Home & Garden
Strategic human resource planning5.42×Business & Career
Staycation1.92×Home & Garden
Iowa Lottery6.08×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shield audience
TraitClusterScore
PatriotismCONSERVATISM1.79
LGBTQ+ IdentityOPEN1.55
Early Adopter MentalityPOWER1.53
ExtroversionTHRILL1.41
IndividualismJOY1.27
Convenience OrientationPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Shield
CountryShare
United States34.5%
Chile4.6%
United Kingdom3.7%

See Shield audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Shield have in United States?

Shield has an estimated audience of 2,050,912 people in United States, concentrated in California and Texas.

What is the gender split and age of Shield fans?

32.4% of Shield fans are female, 67.6% are male, with an average age of 32.6 years.

Which brands do Shield fans like most?

Shield fans show strongest brand affinity for Urban Outfitters (3.58×), Dog breed (1.93×), and Wikia (4.49×) over the country average.

Where do Shield fans live in United States?

Shield fans in United States are most concentrated in California (reach 197,125), Texas (reach 173,804), and Florida (reach 111,075). These three regions account for the largest share of the active audience.

What other brands do Shield fans also like?

Beyond Shield itself, the audience over-indexes on Dog breed (1.93×), Wikia (4.49×), UK garage (6.19×), and Combat sport (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.