Showtime Audience in United States

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Showtime has an estimated audience of 450,218 people in United States. 66.4% are female, 33.6% are male, average age 24.9. Top regions: Texas, California, Florida. Top brand affinities: Product design, UK garage, Iowa Hawkeyes, Isometric exercise, Go Go's.

The average Showtime fan in United States is 24.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Product design, UK garage, Iowa Hawkeyes, with strongest over-indexing on Product design (5.53× the country average). Demographically, the Showtime audience skews more female with an average age of 24.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Showtime fans

Demographic split for Showtime audience in United States
MetricValue
Female66.4%
Male33.6%
Average age24.9
Estimated audience size450,218

Audience persona

The typical Showtime fan in United States is more female, around 24.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Showtime in United States
RegionReachAffinity
Texas47,5671.23×
California39,8380.8×
Florida28,6670.94×
New York26,3701.05×
Illinois18,0741.21×
Michigan14,6911.25×
Arizona14,6111.59×
Pennsylvania13,2760.88×
North Carolina12,8070.95×
Georgia12,7430.92×
Ohio12,0480.87×
Virginia9,9250.91×
New Jersey9,8590.86×
Tennessee8,6810.96×
Washington8,6570.96×
Indiana8,5561.04×
Massachusetts8,4750.96×
Missouri8,1011.12×
Colorado7,4041.04×
Minnesota6,9421.08×
Alabama6,7401.07×
Maryland6,6940.86×
Oklahoma6,4801.3×
South Carolina6,0400.89×
Wisconsin6,0040.89×
Oregon5,8641.14×
Louisiana5,8121×
Kentucky5,5700.99×
Utah5,3221.32×
Nevada5,1681.19×
Connecticut4,3480.96×
Arkansas3,7551.01×
Kansas3,4190.96×
Mississippi3,3190.89×
Iowa3,2650.88×
New Mexico2,6671.18×
Nebraska2,3311.03×
Idaho2,2110.98×
Alaska2,0262.1×
Hawaii1,5980.83×
West Virginia1,5820.75×
Rhode Island1,5621.09×
Washington, District of Columbia1,3310.98×
Maine1,3180.82×
Montana1,2881.03×
New Hampshire1,2360.7×
Delaware8660.7×
South Dakota8420.81×
North Dakota6420.69×
Wyoming5850.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Showtime audience
BrandAffinityCategory
Product design5.53×Business & Career
UK garage14.85×Music & Radio
Iowa Hawkeyes20×Sports
Isometric exercise16.92×Sports
Go Go's18.7×Music & Radio
Pro-Ject5.32×Music & Radio
Home construction1.82×Home & Garden
Winemaking5.63×Food & Beverages
Staycation3.53×Home & Garden
Hamden, Connecticut20×Travel & Leisure
Monmouth County, New Jersey10.35×Travel & Leisure
Bank account2.39×Business & Career
Combat sport1.53×Sports
Home equity1.83×Home & Garden
Minnesota1.57×Travel & Leisure
Electrolyte4.04×Health
JDSU2.56×Business & Career
9NEWS (KUSA)3.8×Movies & TV
Ludo (board game)8.27×Games
Stamp collecting3.48×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Showtime audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.9
Luxury OrientationPREMIUM1.57
Risk AppetiteTHRILL1.41
DIY MentalityTHRILL1.37
Urban LifestyleOPEN1.25
TraditionCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Showtime
CountryShare
Japan25.3%
Poland10.4%
United States10.4%

See Showtime audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Showtime have in United States?

Showtime has an estimated audience of 450,218 people in United States, concentrated in Texas and California.

What is the gender split and age of Showtime fans?

66.4% of Showtime fans are female, 33.6% are male, with an average age of 24.9 years.

Which brands do Showtime fans like most?

Showtime fans show strongest brand affinity for Product design (5.53×), UK garage (14.85×), and Iowa Hawkeyes (20×) over the country average.

Where do Showtime fans live in United States?

Showtime fans in United States are most concentrated in Texas (reach 47,567), California (reach 39,838), and Florida (reach 28,667). These three regions account for the largest share of the active audience.

What other brands do Showtime fans also like?

Beyond Showtime itself, the audience over-indexes on UK garage (14.85×), Iowa Hawkeyes (20×), Isometric exercise (16.92×), and Go Go's (18.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Showtime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.