Skiff (sailing) Audience in United States

Skiff (sailing) logo

Skiff (sailing) has an estimated audience of 351,296 people in United States. 27.4% are female, 72.6% are male, average age 41.6. Top regions: California, Florida, New York. Top brand affinities: Alaska, Pillow, Unique Gifts, Birthday Gifts, N1 road (South Africa).

The average Skiff (sailing) fan in United States is 41.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Alaska, Pillow, Unique Gifts, with strongest over-indexing on Alaska (1.77× the country average). Demographically, the Skiff (sailing) audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Skiff (sailing) fans

Demographic split for Skiff (sailing) audience in United States
MetricValue
Female27.4%
Male72.6%
Average age41.6
Estimated audience size351,296

Audience persona

The typical Skiff (sailing) fan in United States is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Skiff (sailing) in United States
RegionReachAffinity
California41,9371.09×
Florida24,0501.01×
New York23,6851.21×
Texas23,1190.77×
Pennsylvania14,2481.2×
Illinois12,6431.08×
Ohio11,5781.07×
North Carolina10,9591.04×
New Jersey10,3791.16×
Virginia9,6951.13×
Michigan9,5831.04×
Georgia9,2770.86×
Massachusetts8,8291.28×
Washington7,9971.13×
Maryland6,8601.14×
Colorado6,8001.23×
Minnesota6,5301.3×
Tennessee6,4600.92×
Wisconsin6,1191.16×
Indiana5,8590.91×
Arizona5,7290.8×
Missouri5,669
South Carolina4,9320.93×
Oregon4,4831.11×
Connecticut4,1981.19×
Alabama3,9330.8×
Kentucky3,6690.83×
Oklahoma3,2560.83×
Louisiana3,2530.72×
Arkansas3,1701.1×
Kansas2,5800.93×
Utah2,5740.82×
Iowa2,5560.88×
Nevada1,9940.59×
Mississippi1,9310.67×
Maine1,7591.4×
Washington, District of Columbia1,6651.58×
New Hampshire1,6051.16×
Nebraska1,5760.89×
Hawaii1,4950.99×
New Mexico1,3690.78×
Idaho1,3600.77×
Rhode Island1,117
Alaska1,0801.44×
West Virginia1,0610.65×
Vermont9711.57×
Delaware9070.94×
Montana7760.8×
South Dakota6390.79×
North Dakota5340.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Skiff (sailing) audience
BrandAffinityCategory
Alaska1.77×Travel & Leisure
Pillow1.61×Home & Garden
Unique Gifts1.75×Shopping
Birthday Gifts1.86×Kids & Family
N1 road (South Africa)2.24×Travel & Leisure
Irrigation sprinklerHome & Garden
19 Kids and Counting2.63×Movies & TV
Anna Lewandowska9.52×Sports
WESH2.18×Movies & TV
ABC 7 Chicago1.77×Movies & TV
Kerala2.64×Travel & Leisure
Google Analytics1.93×Internet & Social Media
Acoustic music1.63×Music & Radio
Voltron: Legendary Defender5.63×Movies & TV
Notre Dame Fighting Irish football1.51×Sports
Bulacan5.14×Travel & Leisure
County council1.62×Politics & Society
WFTV1.68×Movies & TV
Enrique Hernández (baseball)4.03×Sports
cake decorating shop13.08×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Skiff (sailing) audience
TraitClusterScore
PatriotismCONSERVATISM1.66
Luxury OrientationPREMIUM1.58
DIY MentalityTHRILL1.38
Need for SecurityCONSERVATISM1.37
Risk AppetiteTHRILL1.34
Career OrientationPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Skiff (sailing)
CountryShare
Italy50.8%
United States27.5%
Thailand6.1%

See Skiff (sailing) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Skiff (sailing) have in United States?

Skiff (sailing) has an estimated audience of 351,296 people in United States, concentrated in California and Florida.

What is the gender split and age of Skiff (sailing) fans?

27.4% of Skiff (sailing) fans are female, 72.6% are male, with an average age of 41.6 years.

Which brands do Skiff (sailing) fans like most?

Skiff (sailing) fans show strongest brand affinity for Alaska (1.77×), Pillow (1.61×), and Unique Gifts (1.75×) over the country average.

Where do Skiff (sailing) fans live in United States?

Skiff (sailing) fans in United States are most concentrated in California (reach 41,937), Florida (reach 24,050), and New York (reach 23,685). These three regions account for the largest share of the active audience.

What other brands do Skiff (sailing) fans also like?

Beyond Skiff (sailing) itself, the audience over-indexes on Pillow (1.61×), Unique Gifts (1.75×), Birthday Gifts (1.86×), and N1 road (South Africa) (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Skiff (sailing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.