Sleep mode Audience in United States

Sleep mode logo

Sleep mode has an estimated audience of 372,105 people in United States. 74.7% are female, 25.3% are male, average age 38.1. Top regions: Texas, California, Florida. Top brand affinities: Assassin's Creed II, Jingoism, Mothercare, Saving, Soldering iron.

The average Sleep mode fan in United States is 38.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Assassin's Creed II, Jingoism, Mothercare, with strongest over-indexing on Assassin's Creed II (5.51× the country average). Demographically, the Sleep mode audience skews more female with an average age of 38.1, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Sleep mode fans

Demographic split for Sleep mode audience in United States
MetricValue
Female74.7%
Male25.3%
Average age38.1
Estimated audience size372,105

Audience persona

The typical Sleep mode fan in United States is more female, around 38.1 years old, with strong DIY Mentality tendencies and a notable affinity for Assassin's Creed II.

Top regions in United States

Top regions ranked by reach for Sleep mode in United States
RegionReachAffinity
Texas44,6341.4×
California40,8451×
Florida26,3961.05×
New York20,1360.97×
Pennsylvania11,4790.92×
Georgia11,1500.97×
North Carolina11,0610.99×
Illinois11,0060.89×
Ohio9,4940.83×
New Jersey9,4821×
Virginia9,4711.04×
Michigan8,7380.9×
Washington7,8081.05×
Arizona7,0030.92×
Massachusetts6,7440.92×
Tennessee6,3980.86×
Maryland6,0120.94×
Indiana5,9960.88×
Missouri5,8070.97×
Colorado5,7250.98×
Louisiana5,2991.1×
South Carolina5,1620.92×
Oregon4,7951.12×
Wisconsin4,6120.82×
Alabama4,3030.83×
Kentucky4,2280.91×
Minnesota4,1200.77×
Oklahoma3,6350.88×
Nevada3,3500.93×
Connecticut3,2040.86×
Arkansas3,1541.03×
Mississippi2,9160.95×
Kansas2,9010.99×
Utah2,7120.81×
Iowa2,4780.81×
Hawaii2,2161.39×
Nebraska1,6050.86×
New Mexico1,5960.86×
Idaho1,4500.78×
New Hampshire1,2940.88×
West Virginia1,2560.72×
Alaska1,2541.57×
Delaware1,1931.16×
Montana1,0931.06×
Rhode Island1,0830.91×
Maine1,0820.81×
South Dakota1,0791.25×
North Dakota1,0501.37×
Wyoming1,0161.84×
Vermont9831.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sleep mode audience
BrandAffinityCategory
Assassin's Creed II5.51×Games
Jingoism1.53×Politics & Society
Mothercare1.83×Kids & Family
Saving1.51×Business & Career
Soldering iron1.5×Home & Garden
Women's empowerment1.75×Politics & Society
Cachorro2.01×Pets & Animals
Business English2.06×Business & Career
Picnic2.47×Kids & Family
Chaif32.05×Music & Radio
Percussion ensemble6.08×Music & Radio
Jesus Daily7.18×Politics & Society
Brunello Cucinelli1.99×Fashion & Accessoires
Layne Staley1.63×Music & Radio
WKRN-TV1.53×Movies & TV
Further education2.35×Kids & Family
Isometric exercise2.03×Sports
Lebanese cuisine1.75×Food & Beverages
Thom Browne2.13×Fashion & Accessoires
Ellen Burstyn1.98×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sleep mode audience
TraitClusterScore
DIY MentalityTHRILL1.65
Quality AwarenessPREMIUM1.62
Price SensitivityPREMIUM1.49
Early Adopter MentalityPOWER1.43
IndulgenceJOY1.42
Design AffinityPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Sleep mode
CountryShare
United States18.5%
Australia9.3%
Germany8.7%

See Sleep mode audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Sleep mode have in United States?

Sleep mode has an estimated audience of 372,105 people in United States, concentrated in Texas and California.

What is the gender split and age of Sleep mode fans?

74.7% of Sleep mode fans are female, 25.3% are male, with an average age of 38.1 years.

Which brands do Sleep mode fans like most?

Sleep mode fans show strongest brand affinity for Assassin's Creed II (5.51×), Jingoism (1.53×), and Mothercare (1.83×) over the country average.

Where do Sleep mode fans live in United States?

Sleep mode fans in United States are most concentrated in Texas (reach 44,634), California (reach 40,845), and Florida (reach 26,396). These three regions account for the largest share of the active audience.

What other brands do Sleep mode fans also like?

Beyond Sleep mode itself, the audience over-indexes on Jingoism (1.53×), Mothercare (1.83×), Saving (1.51×), and Soldering iron (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sleep mode. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.