Sleep Token Audience in United States
Sleep Token has an estimated audience of 5,634,200 people in United States. 0.0% are female, 100.0% are male, average age 0.0. Top brand affinities: Superman, Twenty One Pilots, Spotify, GameStop, Role-playing games.
Top brand affinities include Superman, Twenty One Pilots, Spotify, with strongest over-indexing on Superman (1.97× the country average). Demographically, the Sleep Token audience skews more male with an average age of 0.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Sleep Token fans
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 0.0 |
| Estimated audience size | 5,634,200 |
Audience persona
The typical Sleep Token fan in United States is more male, around 0.0 years old, with strong Extroversion tendencies and a notable affinity for Superman.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 1.97× | Movies & TV |
| Twenty One Pilots | 16.62× | Music & Radio |
| Spotify | 2.19× | Internet & Social Media |
| GameStop | 3.53× | Games |
| Role-playing games | 3.38× | Games |
| Nu metal | 7.68× | Music & Radio |
| Xbox | 4.07× | Games |
| The Legend of Zelda | 5.5× | Games |
| Apple Music | 3.44× | Music & Radio |
| Batman | 2.52× | Movies & TV |
| Harry Potter | 1.82× | Movies & TV |
| Fortnite | 3.46× | Games |
| Minecraft | 4.46× | Games |
| Call of Duty | 3.72× | Games |
| Anime movies | 2.17× | Movies & TV |
| League of Legends | 3.93× | Games |
| Burger King | 1.9× | Food & Beverages |
| 1.68× | Internet & Social Media | |
| Animated movies | 1.7× | Movies & TV |
| Internet meme | 1.79× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.4 |
| Early Adopter Mentality | POWER | 1.65 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Social Media Usage | JOY | 1.2 |
| Spirituality | BALANCE | 1.14 |
| Individualism | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.7% |
| United Kingdom | 9.9% |
| Germany | 4.9% |
See Sleep Token audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sleep Token. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.