Sleep Token Audience in United States
Sleep Token has an estimated audience of 5,634,200 people in United States. 0.0% are female, 100.0% are male, average age 0.0. Top brand affinities: Dog breed, Winemaking, 3D printing, David Yurman, IS (Infinite Stratos).
Top brand affinities include Dog breed, Winemaking, 3D printing, with strongest over-indexing on Dog breed (4.87× the country average). Demographically, the Sleep Token audience skews more male with an average age of 0.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Sleep Token fans
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 0.0 |
| Estimated audience size | 5,634,200 |
Audience persona
The typical Sleep Token fan in United States is more male, around 0.0 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 4.87× | Pets & Animals |
| Winemaking | 6.22× | Food & Beverages |
| 3D printing | 1.55× | Technology & Electronics |
| David Yurman | 1.85× | Fashion & Accessoires |
| IS (Infinite Stratos) | 2.02× | Literature |
| WSVN | 3.62× | Movies & TV |
| Portia de Rossi | 2.74× | Movies & TV |
| Atkins diet | 1.78× | Health |
| Arnold Palmer | 1.74× | Sports |
| Information technology consulting | 1.91× | Technology & Electronics |
| Lindsey Shaw | 2.73× | Movies & TV |
| Consequence (rapper) | 1.69× | Music & Radio |
| Ellen Burstyn | 2.34× | Movies & TV |
| Italic languages | 1.7× | Politics & Society |
| Enfamil | 1.7× | Kids & Family |
| Temple Grandin | 1.83× | Literature |
| Brittney Griner | 1.87× | Sports |
| Wizards of Waverly Place | 1.53× | Movies & TV |
| Luv' | 3.21× | Music & Radio |
| Julio Cesar Chavez Jr. | 1.59× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.4 |
| Early Adopter Mentality | POWER | 1.65 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Social Media Usage | JOY | 1.2 |
| Spirituality | BALANCE | 1.14 |
| Individualism | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.7% |
| United Kingdom | 9.9% |
| Germany | 4.9% |
See Sleep Token audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sleep Token. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.