Rascasse Audience Intelligence

Sleep Token Audience in United States

A data profile of the people who buy, follow and care about Sleep Token in United States — modelled from more than twelve digital signal sources. Sleep Token has an estimated audience of 2,819,387 people in United States.

#27among Metal in United States#1716among Person in United States#1120in Music & Radio

The average Sleep Token fan in United States is 21.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Twenty One Pilots, Nu metal, Burger King, with strongest over-indexing on Twenty One Pilots (17.93× the country average).

Demographically, the Sleep Token audience skews more male with an average age of 21.5, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sleep Token fan in United States is more male, around 21.5 years old, with strong Extroversion tendencies and a notable affinity for Twenty One Pilots.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sleep Token profile in United States.

Audience size
2.8M
in United States
Gender
22.7%♀
77.3% male
Age
21.5
average years
Country rank
#10828
Person in United States
Fig. 01

Search interest · 12-month trend

-68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sleep Token fans

22.7% are female, 77.3% are male, average age 21.5.

Fig. 02

Gender split

22.7%
Female
77.3%
Male
Demographic split for Sleep Token audience in United States
MetricValue
Female22.7%
Male77.3%
Average age21.5
Estimated audience size2,819,387
Fig. 03

Age distribution

Ø 21.5
average years
Age distribution of the Sleep Token audience in United States
Age bracketShare%
16-1977%
20-2920%
30-392%
40-490%
50+0%
Fig. 04

Worldwide distribution

41.9%

of the worldwide Sleep Token audience comes from United States.

Worldwide audience distribution share by country for Sleep Token
CountryShare
United States41.9%
United Kingdom14.9%
Canada6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sleep Token audience in United States is strongest.

Fig. 05

Top regions by affinity

Sleep Token fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~80K1.73×
02Nebraska~30K1.65×
03Utah~50K1.50×
04West Virginia~30K1.50×
05Oklahoma~50K1.30×
06Idaho~20K1.30×
07Tennessee~90K1.25×
08Indiana~90K1.25×
09Ohio~100K1.24×
10Arkansas~40K1.22×
11Oregon~50K1.20×
12Wyoming~7K1.19×
13Colorado~70K1.17×
14Alabama~60K1.17×
15Montana~10K1.16×
16Missouri~70K1.15×
17Washington~90K1.13×
18North Dakota~9K1.13×
19Kansas~30K1.12×
20Minnesota~60K1.08×
21Michigan~100K1.07×
22South Dakota~9K1.06×
23Alaska~9K1.06×
24North Carolina~100K1.05×
25Iowa~30K1.04×
26New Mexico~20K0.97×
27Pennsylvania~100K0.96×
28Wisconsin~50K0.96×
29Mississippi~30K0.96×
30New Hampshire~10K0.96×
31Maine~10K0.96×
32South Carolina~50K0.95×
33Louisiana~50K0.95×
34Georgia~100K0.92×
35Virginia~80K0.88×
36Arizona~70K0.84×
37Vermont~6K0.84×
38Nevada~30K0.80×
39Illinois~100K0.78×
40Texas~200K0.75×
41Florida~200K0.75×
42Connecticut~30K0.72×
43Delaware~8K0.72×
44Rhode Island~9K0.71×
45Massachusetts~50K0.69×
46California~300K0.61×
47Maryland~40K0.61×
48New York~100K0.56×
49New Jersey~50K0.53×
50Hawaii~8K0.51×
Fig. 06

Affinity by region

Affinity by region — Sleep Token, United States
0.51×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sleep Token audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sleep Token audience
#·InterestCategoryAffinity×
01Twenty One PilotsMusic & Radio17.93×
02RammsteinMusic & Radio15.76×
03Foo FightersMusic & Radio13.20×
04Nu metalMusic & Radio10.63×
05EvanescenceMusic & Radio10.00×
06Cate BlanchettMovies & TV7.50×
07San Francisco GiantsSports6.10×
08Chris PrattMovies & TV5.63×
09The Legend of ZeldaGames5.40×
10Virtual realityTechnology & Electronics3.71×
11GameStopGames3.53×
12Adam SandlerMovies & TV3.52×
13Burger KingFood & Beverages2.94×
14Internet celebrityInternet & Social Media2.94×
15Hard rockMusic & Radio2.63×
16RedditInternet & Social Media2.50×
17Horror moviesMovies & TV2.36×
18SubwayFood & Beverages2.00×
19PodcastMusic & Radio1.75×
20Alcoholic beveragesFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sleep Token audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sleep Token audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.88×
SpiritualityBALANCE1.52×
IndividualismJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sleep Token audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.32×
TravellingTHRILL0.35×
Risk AppetiteTHRILL0.40×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sleep Token have in United States?

Sleep Token has an estimated audience of 2,819,387 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sleep Token fans?

22.7% of Sleep Token fans are female, 77.3% are male, with an average age of 21.5 years.

03

Which brands do Sleep Token fans like most?

Sleep Token fans show strongest brand affinity for Twenty One Pilots (17.93×), Nu metal (10.63×), and Burger King (2.94×) over the country average.

04

Where do Sleep Token fans live in United States?

Sleep Token fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sleep Token fans also like?

Beyond Sleep Token itself, the audience over-indexes on Nu metal (10.63×), Burger King (2.94×), Reddit (2.5×), and Foo Fighters (13.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See Sleep Token audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sleep Token. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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