Smoke (film) Audience in United States

Smoke (film) logo

Smoke (film) has an estimated audience of 2,334,744 people in United States. Top regions: California, Texas, New York. Top brand affinities: Home construction, Nationality, Progressive rock, Combat sport, Product design.

Smoke (film) fans in United States are concentrated in California, with strong brand affinity for Home construction. The audience is concentrated in California, Texas, New York. Top brand affinities include Home construction, Nationality, Progressive rock, with strongest over-indexing on Home construction (4.89× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Smoke (film) fans

Demographic split for Smoke (film) audience in United States
MetricValue
Estimated audience size2,334,744

Audience persona

The typical Smoke (film) fan in United States shows strong LGBTQ+ Identity tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Smoke (film) in United States
RegionReachAffinity
California256,0951×
Texas209,9911.05×
New York161,6961.24×
Florida145,5220.92×
Pennsylvania91,0211.16×
Michigan75,9181.24×
North Carolina73,2911.04×
Illinois68,8800.89×
Georgia68,8220.96×
South Carolina67,3861.92×
Ohio66,4050.92×
Virginia57,6061.01×
Colorado50,7641.38×
Arizona46,7000.98×
Tennessee45,8650.98×
New Jersey44,2220.74×
Washington41,5940.89×
Indiana39,9980.94×
Louisiana38,9211.29×
Missouri37,4350.99×
Oklahoma37,2021.43×
Alabama33,7981.04×
Maryland32,9410.82×
Minnesota32,4950.97×
Massachusetts32,4340.71×
Kentucky29,7671.02×
Wisconsin28,9730.82×
Nevada23,2361.03×
Oregon23,1790.87×
Kansas22,2341.21×
Arkansas19,7701.03×
Mississippi17,9800.93×
Iowa17,5460.91×
Connecticut17,4380.74×
Maine17,2602.06×
Utah16,5660.79×
Montana11,7101.81×
West Virginia11,5451.06×
New Mexico9,8700.84×
Idaho9,8430.84×
Nebraska9,6670.83×
Hawaii7,7880.78×
New Hampshire6,9740.76×
Washington, District of Columbia5,1530.73×
South Dakota4,8210.89×
Rhode Island4,7080.63×
Delaware4,3760.68×
North Dakota4,0000.83×
Alaska3,9210.79×
Wyoming3,1100.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smoke (film) audience
BrandAffinityCategory
Home construction4.89×Home & Garden
Nationality3.97×Politics & Society
Progressive rock3.03×Music & Radio
Combat sport2.26×Sports
Product design2.07×Business & Career
Minnesota1.73×Travel & Leisure
Emperor Entertainment Group10.56×Business & Career
Grinch3.47×Movies & TV
Bully (2011 film)5.67×Movies & TV
Bank account2.02×Business & Career
Dana Carvey7.03×Movies & TV
Pro-Ject3.04×Music & Radio
Elsword11.98×Games
Snow White (Fables)7.24×Literature
Historic site3.05×Arts & Culture
Vocal harmony3.19×Music & Radio
The Devil's Rejects7.08×Movies & TV
Buying and Selling Real Estate5.42×Home & Garden
Dental hygienist4.54×Health
Mackenzie Foy4.84×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smoke (film) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.47
Early Adopter MentalityPOWER1.33
Risk AppetiteTHRILL1.25
Luxury OrientationPREMIUM1.21
Social Media UsageJOY1.1
Convenience OrientationPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Smoke (film)
CountryShare
United States23.1%
Italy11.1%
Poland10.8%

See Smoke (film) audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Smoke (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.