Soccer Mommy Audience in United States
Soccer Mommy has an estimated audience of 330,813 people in United States. 52.4% are female, 47.6% are male, average age 38.8. Top brand affinities: Yahoo Sports Fantasy, Dog breed, Home equity, Cass County, Missouri, Guy Fieri.
Top brand affinities include Yahoo Sports Fantasy, Dog breed, Home equity, with strongest over-indexing on Yahoo Sports Fantasy (11.33× the country average). Demographically, the Soccer Mommy audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Soccer Mommy fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 38.8 |
| Estimated audience size | 330,813 |
Audience persona
The typical Soccer Mommy fan in United States is balanced, around 38.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Yahoo Sports Fantasy.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yahoo Sports Fantasy | 11.33× | |
| Dog breed | 1.7× | Pets & Animals |
| Home equity | 1.85× | Home & Garden |
| Cass County, Missouri | 8.48× | Travel & Leisure |
| Guy Fieri | 3.15× | Movies & TV |
| JibJab | 4.65× | Internet & Social Media |
| Inland Empire (film) | 7.99× | Movies & TV |
| Corona (band) | 4.29× | Music & Radio |
| KiwiCo | 4.82× | Kids & Family |
| Home staging | 3.5× | Home & Garden |
| Winemaking | 2.97× | Food & Beverages |
| Home Delivery | 2.02× | Food & Beverages |
| Nipsey Hussle | 3.66× | Music & Radio |
| Gungor | 26.28× | Music & Radio |
| IS (Infinite Stratos) | 2.33× | Literature |
| Fantasy Football | 6.68× | Internet & Social Media |
| Stroud | 18.57× | Travel & Leisure |
| Scratching post | 4.83× | Pets & Animals |
| Jax Teller | 9.16× | Movies & TV |
| Ayrton Senna | 5.02× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.18 |
| Tradition | CONSERVATISM | 1.69 |
| Early Adopter Mentality | POWER | 1.67 |
| Design Affinity | PREMIUM | 1.67 |
| Sustainability | BALANCE | 1.63 |
| Urban Lifestyle | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.1% |
| United Kingdom | 4.5% |
| Canada | 4.3% |
See Soccer Mommy audiences in other countries
More Singer-songwriter audiences in United States
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- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Soccer Mommy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.