Rascasse Audience Intelligence

SoHo, Manhattan Audience in United States

A data profile of the people who buy, follow and care about SoHo, Manhattan in United States — modelled from more than twelve digital signal sources. SoHo, Manhattan has an estimated audience of 929,464 people in United States.

#2273among POI in United States#1871in Travel & Leisure

The average SoHo, Manhattan fan in United States is 39.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Anya Taylor-Joy, Chicago Med, Ronaldinho, with strongest over-indexing on Anya Taylor-Joy (24.6× the country average).

Demographically, the SoHo, Manhattan audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SoHo, Manhattan fan in United States is more female, around 39.6 years old, with strong Quality Awareness tendencies and a notable affinity for Anya Taylor-Joy.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SoHo, Manhattan profile in United States.

Audience size
929K
in United States
Gender
58.6%♀
41.4% male
Age
39.6
average years
Country rank
#24865
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SoHo, Manhattan fans

58.6% are female, 41.4% are male, average age 39.6.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for SoHo, Manhattan audience in United States
MetricValue
Female58.6%
Male41.4%
Average age39.6
Estimated audience size929,464
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the SoHo, Manhattan audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

29.3%

of the worldwide SoHo, Manhattan audience comes from United States.

Worldwide audience distribution share by country for SoHo, Manhattan
CountryShare
United States29.3%
United Kingdom14.0%
Mexico4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SoHo, Manhattan audience in United States is strongest.

Fig. 05

Top regions by affinity

SoHo, Manhattan fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K6.75×
02New York~300K4.92×
03New Jersey~50K1.96×
04Connecticut~20K1.86×
05Maryland~20K1.30×
06Washington, District of Columbia~4K1.27×
07Pennsylvania~40K1.20×
08Virginia~30K1.14×
09Delaware~3K1.11×
10Massachusetts~20K1.07×
11Rhode Island~3K1.06×
12Vermont~2K0.94×
13California~100K0.93×
14Maine~3K0.93×
15Alaska~2K0.91×
16North Dakota~2K0.90×
17South Dakota~2K0.89×
18Georgia~20K0.87×
19Montana~2K0.87×
20Florida~50K0.86×
21Illinois~30K0.85×
22West Virginia~4K0.85×
23South Carolina~10K0.84×
24New Hampshire~3K0.84×
25Mississippi~6K0.82×
26Idaho~4K0.82×
27Nebraska~4K0.82×
28New Mexico~4K0.81×
29Louisiana~10K0.80×
30Utah~7K0.80×
31Ohio~20K0.79×
32North Carolina~20K0.79×
33Arkansas~6K0.79×
34Michigan~20K0.78×
35Indiana~10K0.78×
36Kentucky~9K0.78×
37Nevada~7K0.77×
38Iowa~6K0.76×
39Kansas~6K0.76×
40Texas~60K0.75×
41Arizona~10K0.75×
42Minnesota~10K0.75×
43Oklahoma~8K0.75×
44Tennessee~10K0.74×
45Colorado~10K0.74×
46Alabama~10K0.74×
47Oregon~8K0.74×
48Washington~10K0.72×
49Wisconsin~10K0.70×
50Missouri~10K0.69×
Fig. 06

Affinity by region

Affinity by region — SoHo, Manhattan, United States
0.69×1.00×6.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SoHo, Manhattan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SoHo, Manhattan audience
#·InterestCategoryAffinity×
01Anya Taylor-JoyMovies & TV24.60×
02Chicago MedMovies & TV20.00×
03Invicta (company)Fashion & Accessoires20.00×
04Chef BoyardeeFood & Beverages20.00×
05Kevin De BruyneSports18.32×
06RonaldinhoSports15.70×
07Georgia O'KeeffeArts & Culture15.29×
08Frank Lloyd WrightHome & Garden14.51×
09Christian PulisicSports14.19×
10Pep GuardiolaSports13.79×
11Thierry HenrySports13.32×
12Debbie HarryMusic & Radio11.96×
13Guillermo del ToroMovies & TV7.23×
14Miles TellerMovies & TV6.49×
15Anne HathawayMovies & TV3.86×
16BeetlejuiceMovies & TV3.54×
17Nordstrom rackFashion & Accessoires2.76×
18InnovationBusiness & Career2.53×
19Trader Joe'sShopping2.25×
20AirbnbTravel & Leisure1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SoHo, Manhattan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SoHo, Manhattan audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.46×
Design AffinityPREMIUM1.97×
IndulgenceJOY1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SoHo, Manhattan audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.87×
DIY MentalityTHRILL0.89×
PatriotismCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SoHo, Manhattan have in United States?

SoHo, Manhattan has an estimated audience of 929,464 people in United States, concentrated in New York and California.

02

What is the gender split and age of SoHo, Manhattan fans?

58.6% of SoHo, Manhattan fans are female, 41.4% are male, with an average age of 39.6 years.

03

Which brands do SoHo, Manhattan fans like most?

SoHo, Manhattan fans show strongest brand affinity for Anya Taylor-Joy (24.6×), Chicago Med (20×), and Ronaldinho (15.7×) over the country average.

04

Where do SoHo, Manhattan fans live in United States?

SoHo, Manhattan fans in United States are most concentrated in New York (reach ~300K), California (reach ~100K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do SoHo, Manhattan fans also like?

Beyond SoHo, Manhattan itself, the audience over-indexes on Chicago Med (20×), Ronaldinho (15.7×), Christian Pulisic (14.19×), and Georgia O'Keeffe (15.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See SoHo, Manhattan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SoHo, Manhattan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →