SoHo, Manhattan Audience in United States

SoHo, Manhattan logo

SoHo, Manhattan has an estimated audience of 929,464 people in United States. 58.6% are female, 41.4% are male, average age 39.6. Top regions: New York, California, Texas. Top brand affinities: Steampunk, Goop, Fairy godmother, Wok, Governor of Michigan.

The average SoHo, Manhattan fan in United States is 39.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Steampunk, Goop, Fairy godmother, with strongest over-indexing on Steampunk (10.32× the country average). Demographically, the SoHo, Manhattan audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of SoHo, Manhattan fans

Demographic split for SoHo, Manhattan audience in United States
MetricValue
Female58.6%
Male41.4%
Average age39.6
Estimated audience size929,464

Audience persona

The typical SoHo, Manhattan fan in United States is more female, around 39.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Steampunk.

Top regions in United States

Top regions ranked by reach for SoHo, Manhattan in United States
RegionReachAffinity
New York327,2836.3×
California108,3381.06×
Texas61,3340.77×
Florida60,5010.96×
New Jersey57,5142.43×
Pennsylvania39,3601.26×
Illinois30,9461×
Georgia27,5140.96×
Virginia25,1161.11×
Maryland23,4001.46×
North Carolina22,1910.79×
Ohio21,7580.76×
Massachusetts21,4871.17×
Michigan19,8010.81×
Connecticut19,1232.05×
Hawaii15,9503.99×
Tennessee13,3990.72×
Arizona12,8990.68×
Indiana12,8790.76×
Washington12,5720.67×
Colorado10,3930.71×
South Carolina10,3470.74×
Missouri10,3210.69×
Louisiana9,2090.77×
Wisconsin8,8670.63×
Minnesota8,7310.66×
Alabama7,9470.61×
Kentucky7,4720.64×
Oregon6,7890.64×
Nevada6,2000.69×
Oklahoma6,0930.59×
Utah5,6640.68×
Mississippi4,8550.63×
Washington, District of Columbia4,6971.68×
Kansas4,5250.62×
Arkansas4,5050.59×
Iowa4,3350.57×
Rhode Island3,6141.22×
Delaware3,4911.36×
Maine2,8330.85×
Nebraska2,8030.6×
Idaho2,4680.53×
New Mexico2,2880.49×
West Virginia2,1380.49×
New Hampshire2,0920.57×
Montana1,4720.57×
Vermont1,1500.7×
South Dakota9180.43×
North Dakota8940.47×
Alaska8440.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SoHo, Manhattan audience
BrandAffinityCategory
Steampunk10.32×Fashion & Accessoires
Goop9.06×Internet & Social Media
Fairy godmother12.63×Literature
Wok10.39×Food & Beverages
Governor of Michigan11.52×Politics & Society
Google Home9.46×Technology & Electronics
Home equity2.88×Home & Garden
headspace13.02×Health
Girolando cattle31.27×Pets & Animals
Home construction1.56×Home & Garden
Keene, New Hampshire20.77×Travel & Leisure
Cherish (group)11.34×Music & Radio
Ken Ham21.03×Business & Career
Regional styles of Mexican music2.9×Music & Radio
Cryptic crossword14.69×Technology & Electronics
Sub Zero (Official)9.18×Literature
Grace Slick8.06×Music & Radio
No Escape (1994 film)10.28×Movies & TV
Natural rubber1.87×Cars & Mobility
Ira Glass15.4×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SoHo, Manhattan audience
TraitClusterScore
Luxury OrientationPREMIUM3.13
Design AffinityPREMIUM2.69
Quality AwarenessPREMIUM2.56
Risk AppetiteTHRILL2.4
SustainabilityBALANCE1.88
IndulgenceJOY1.7

Worldwide distribution

Worldwide audience distribution share by country for SoHo, Manhattan
CountryShare
United States29.3%
United Kingdom14.0%
Mexico4.2%

See SoHo, Manhattan audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does SoHo, Manhattan have in United States?

SoHo, Manhattan has an estimated audience of 929,464 people in United States, concentrated in New York and California.

What is the gender split and age of SoHo, Manhattan fans?

58.6% of SoHo, Manhattan fans are female, 41.4% are male, with an average age of 39.6 years.

Which brands do SoHo, Manhattan fans like most?

SoHo, Manhattan fans show strongest brand affinity for Steampunk (10.32×), Goop (9.06×), and Fairy godmother (12.63×) over the country average.

Where do SoHo, Manhattan fans live in United States?

SoHo, Manhattan fans in United States are most concentrated in New York (reach 327,283), California (reach 108,338), and Texas (reach 61,334). These three regions account for the largest share of the active audience.

What other brands do SoHo, Manhattan fans also like?

Beyond SoHo, Manhattan itself, the audience over-indexes on Goop (9.06×), Fairy godmother (12.63×), Wok (10.39×), and Governor of Michigan (11.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SoHo, Manhattan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.