Sojourners Audience in United States

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Sojourners has an estimated audience of 398,175 people in United States. 70.1% are female, 29.9% are male, average age 48.2. Top regions: California, Texas, Florida. Top brand affinities: Hebe, Natural rubber, Elsword, Solo climbing, Necktie.

The average Sojourners fan in United States is 48.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hebe, Natural rubber, Elsword, with strongest over-indexing on Hebe (10.49× the country average). Demographically, the Sojourners audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Charity

Demographics of Sojourners fans

Demographic split for Sojourners audience in United States
MetricValue
Female70.1%
Male29.9%
Average age48.2
Estimated audience size398,175

Audience persona

The typical Sojourners fan in United States is more female, around 48.2 years old, with strong Sustainability tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for Sojourners in United States
RegionReachAffinity
California35,6070.81×
Texas27,0270.79×
Florida19,2040.71×
Ohio16,4771.34×
Tennessee16,0982.02×
Georgia15,4281.26×
New York14,5700.65×
North Carolina13,2921.11×
Wisconsin13,1502.2×
Pennsylvania11,1110.83×
Illinois9,5690.72×
Virginia9,2830.96×
Massachusetts8,5701.09×
Michigan8,3420.8×
Maryland8,1371.19×
Arizona7,6680.94×
Washington7,3790.92×
Missouri6,9661.09×
Colorado6,2661×
New Jersey6,1810.61×
Indiana5,7030.78×
Minnesota5,3950.95×
Alabama5,2640.95×
Rhode Island5,2514.14×
South Carolina5,0410.84×
Oregon4,4590.98×
Kentucky4,2450.85×
Louisiana4,1840.81×
Oklahoma4,1050.93×
West Virginia3,5551.92×
Kansas3,3751.08×
Mississippi3,3301.01×
Arkansas2,7280.83×
Connecticut2,6120.65×
Iowa2,4100.73×
Nevada2,3310.61×
Washington, District of Columbia2,1421.79×
Utah1,8870.53×
Idaho1,5500.78×
New Mexico1,4400.72×
Nebraska1,3810.69×
Hawaii1,3070.76×
New Hampshire1,0850.69×
Delaware1,0320.94×
Maine9950.7×
Montana7880.71×
Alaska6570.77×
South Dakota6500.71×
Vermont6440.92×
North Dakota5230.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sojourners audience
BrandAffinityCategory
Hebe10.49×Home & Garden
Natural rubber2.22×Cars & Mobility
Elsword17.43×Games
Solo climbing7.2×Sports
Necktie4.98×Fashion & Accessoires
Israel2.01×Travel & Leisure
Stamp collecting4.33×Home & Garden
Buying and Selling Real Estate6.07×Home & Garden
Home Bargains7.63×Shopping
Kendra Scott1.78×Fashion & Accessoires
Enfamil3.9×Kids & Family
Nebraska Cornhuskers football2.03×Sports
Pro-Ject2.22×Music & Radio
Business English3.03×Business & Career
Home staging2.59×Home & Garden
Canino12.35×Travel & Leisure
Jeep Wagoneer2.56×Cars & Mobility
Jesse Plemons1.52×Movies & TV
Urban horticulture1.58×Home & Garden
TeachHUB1.73×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sojourners audience
TraitClusterScore
SustainabilityBALANCE2.39
Community OrientationOPEN2.21
SpiritualityBALANCE1.88
IndividualismJOY1.65
PatriotismCONSERVATISM1.6
TraditionCONSERVATISM1.52

Worldwide distribution

Worldwide audience distribution share by country for Sojourners
CountryShare
United States58.9%
United Kingdom4.3%
Canada3.9%

See Sojourners audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Sojourners have in United States?

Sojourners has an estimated audience of 398,175 people in United States, concentrated in California and Texas.

What is the gender split and age of Sojourners fans?

70.1% of Sojourners fans are female, 29.9% are male, with an average age of 48.2 years.

Which brands do Sojourners fans like most?

Sojourners fans show strongest brand affinity for Hebe (10.49×), Natural rubber (2.22×), and Elsword (17.43×) over the country average.

Where do Sojourners fans live in United States?

Sojourners fans in United States are most concentrated in California (reach 35,607), Texas (reach 27,027), and Florida (reach 19,204). These three regions account for the largest share of the active audience.

What other brands do Sojourners fans also like?

Beyond Sojourners itself, the audience over-indexes on Natural rubber (2.22×), Elsword (17.43×), Solo climbing (7.2×), and Necktie (4.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sojourners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.