Soprano Audience in United States

Soprano logo

Soprano has an estimated audience of 2,736,350 people in United States. 53.3% are female, 46.7% are male, average age 35.8. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, headspace, Wok, Goop, Governor of Michigan.

The average Soprano fan in United States is 35.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, headspace, Wok, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Soprano audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Soprano fans

Demographic split for Soprano audience in United States
MetricValue
Female53.3%
Male46.7%
Average age35.8
Estimated audience size2,736,350

Audience persona

The typical Soprano fan in United States is balanced, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Soprano in United States
RegionReachAffinity
California320,5301.07×
New York237,7131.55×
Texas223,7690.95×
Florida171,0460.92×
New Jersey142,7252.05×
Pennsylvania137,5161.49×
Illinois120,8671.33×
Ohio95,6001.13×
Massachusetts84,8601.57×
North Carolina83,6721.02×
Michigan78,7701.1×
Georgia75,4010.89×
Virginia72,1361.08×
Washington55,0501×
Arizona54,8140.98×
Indiana51,4741.03×
Tennessee48,9070.89×
Maryland47,8491.02×
Missouri45,0861.02×
Wisconsin42,0821.02×
Colorado39,8840.92×
Connecticut39,3551.43×
Minnesota36,9780.94×
South Carolina35,5440.86×
Kentucky34,6851.01×
Louisiana32,8700.93×
Oregon30,8180.98×
Alabama27,5160.72×
Oklahoma24,8970.82×
Nevada24,0070.91×
Kansas19,7700.92×
Iowa18,9490.84×
Utah16,5630.68×
Arkansas16,5310.73×
New Hampshire16,2021.5×
Mississippi15,4080.68×
Rhode Island12,7111.46×
West Virginia12,0440.95×
New Mexico11,4920.84×
Nebraska11,2050.82×
Maine10,3101.05×
Idaho9,8920.72×
Hawaii8,2660.7×
Delaware8,1441.08×
Washington, District of Columbia7,7450.94×
Montana5,7380.76×
Vermont4,3920.91×
North Dakota4,2730.76×
Alaska4,1080.7×
South Dakota4,1070.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soprano audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
headspace17.38×Health
Wok11.69×Food & Beverages
Goop9.23×Internet & Social Media
Governor of Michigan10.81×Politics & Society
Grace Slick12.37×Music & Radio
Corona (band)6.99×Music & Radio
TV Fanatic12.65×Movies & TV
Cherish (group)12.59×Music & Radio
Cryptic crossword17.41×Technology & Electronics
Ira Glass17.65×Music & Radio
Natural rubber2.1×Cars & Mobility
Steampunk4.79×Fashion & Accessoires
Salman Khan7.38×Movies & TV
Fairy godmother6.56×Literature
El Paso County, Colorado10.3×Travel & Leisure
Home equity1.51×Home & Garden
Urban horticulture2.63×Home & Garden
Kikar HaShabbat11.63×News
Hickok4511.98×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soprano audience
TraitClusterScore
Luxury OrientationPREMIUM1.46
TravellingTHRILL1.43
SustainabilityBALANCE1.42
SpiritualityBALANCE1.36
TraditionCONSERVATISM1.35
Career OrientationPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for Soprano
CountryShare
United States23.4%
France12.1%
Brazil8.1%

See Soprano audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Soprano have in United States?

Soprano has an estimated audience of 2,736,350 people in United States, concentrated in California and New York.

What is the gender split and age of Soprano fans?

53.3% of Soprano fans are female, 46.7% are male, with an average age of 35.8 years.

Which brands do Soprano fans like most?

Soprano fans show strongest brand affinity for Keene, New Hampshire (675×), headspace (17.38×), and Wok (11.69×) over the country average.

Where do Soprano fans live in United States?

Soprano fans in United States are most concentrated in California (reach 320,530), New York (reach 237,713), and Texas (reach 223,769). These three regions account for the largest share of the active audience.

What other brands do Soprano fans also like?

Beyond Soprano itself, the audience over-indexes on headspace (17.38×), Wok (11.69×), Goop (9.23×), and Governor of Michigan (10.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soprano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.