Soundtrack Audience in United States

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Soundtrack has an estimated audience of 4,716,160 people in United States. 49.9% are female, 50.1% are male, average age 40.0. Top regions: California, New York, Florida. Top brand affinities: Israel, Dog breed, Corona (band), Jesse Plemons, Whataburger.

The average Soundtrack fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Israel, Dog breed, Corona (band), with strongest over-indexing on Israel (3.4× the country average). Demographically, the Soundtrack audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Soundtrack fans

Demographic split for Soundtrack audience in United States
MetricValue
Female49.9%
Male50.1%
Average age40.0
Estimated audience size4,716,160

Audience persona

The typical Soundtrack fan in United States is balanced, around 40.0 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Soundtrack in United States
RegionReachAffinity
California763,7861.47×
New York500,9631.9×
Florida458,2671.44×
Texas450,2031.11×
Illinois225,4781.44×
New Jersey223,9951.87×
Georgia157,3611.08×
Pennsylvania157,3160.99×
Virginia132,2261.15×
Ohio121,9460.84×
Massachusetts117,4211.26×
North Carolina112,2730.79×
Arizona107,7091.12×
Michigan107,6840.87×
Colorado98,7631.33×
Washington97,6541.03×
Maryland86,3601.06×
Tennessee81,3130.86×
Connecticut76,1781.61×
Nevada70,6881.55×
Wisconsin70,2030.99×
Indiana67,7650.79×
Minnesota67,0970.99×
Missouri65,7980.87×
Oregon60,4361.12×
South Carolina56,9790.8×
Alabama51,0780.78×
Kentucky45,3640.77×
Louisiana37,8910.62×
Arkansas36,3310.94×
Mississippi34,4710.89×
Iowa32,3860.83×
Utah30,8550.73×
Oklahoma30,0480.57×
New Hampshire29,9641.61×
Kansas29,7400.8×
Nebraska20,0950.85×
Hawaii19,2560.95×
West Virginia18,7510.85×
Maine17,5451.04×
Idaho17,0970.72×
Washington, District of Columbia16,2721.15×
Rhode Island14,3910.96×
New Mexico12,2760.52×
South Dakota11,3431.04×
Vermont10,9311.32×
Montana9,4330.72×
Delaware9,0420.69×
Alaska5,1980.52×
North Dakota4,1570.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soundtrack audience
BrandAffinityCategory
Israel3.4×Travel & Leisure
Dog breed1.71×Pets & Animals
Corona (band)7.69×Music & Radio
Jesse Plemons3.35×Movies & TV
Whataburger1.6×Food & Beverages
Nebraska Cornhuskers football3.08×Sports
Google Photos1.55×Technology & Electronics
Urban horticulture2.17×Home & Garden
Salman Khan4.7×Movies & TV
Home staging2.99×Home & Garden
Winemaking2.5×Food & Beverages
Jeep Grand Cherokee (WJ)3.19×Cars & Mobility
Captain America (1990 film)2.31×Movies & TV
Charlamagne Tha God4.68×Movies & TV
Nipsey Hussle2.85×Music & Radio
Grammarly2.26×Business & Career
Jaws2.62×Movies & TV
Glossier2.42×Beauty & Wellness
Jezebel (film)3×Movies & TV
JibJab2.51×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soundtrack audience
TraitClusterScore
ExtroversionTHRILL1.57
TraditionCONSERVATISM1.32
Early Adopter MentalityPOWER1.25
LGBTQ+ IdentityOPEN1.24
Social Media UsageJOY1.21
Community OrientationOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Soundtrack
CountryShare
United States18.0%
Japan9.7%
United Kingdom8.6%

See Soundtrack audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Soundtrack have in United States?

Soundtrack has an estimated audience of 4,716,160 people in United States, concentrated in California and New York.

What is the gender split and age of Soundtrack fans?

49.9% of Soundtrack fans are female, 50.1% are male, with an average age of 40.0 years.

Which brands do Soundtrack fans like most?

Soundtrack fans show strongest brand affinity for Israel (3.4×), Dog breed (1.71×), and Corona (band) (7.69×) over the country average.

Where do Soundtrack fans live in United States?

Soundtrack fans in United States are most concentrated in California (reach 763,786), New York (reach 500,963), and Florida (reach 458,267). These three regions account for the largest share of the active audience.

What other brands do Soundtrack fans also like?

Beyond Soundtrack itself, the audience over-indexes on Dog breed (1.71×), Corona (band) (7.69×), Jesse Plemons (3.35×), and Whataburger (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soundtrack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.