Rascasse Audience Intelligence

Soundtrack Audience in United States

A data profile of the people who buy, follow and care about Soundtrack in United States — modelled from more than twelve digital signal sources. Soundtrack has an estimated audience of 4,716,160 people in United States.

#160among Musical genre in United States#3918among Topic in United States#620in Music & Radio

The average Soundtrack fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Film score, David Harbour, Anya Taylor-Joy, with strongest over-indexing on Film score (6.93× the country average).

Demographically, the Soundtrack audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soundtrack fan in United States is balanced, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Film score.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soundtrack profile in United States.

Audience size
4.7M
in United States
Gender
49.9%♀
50.1% male
Age
40.0
average years
Country rank
#7026
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soundtrack fans

49.9% are female, 50.1% are male, average age 40.0.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Soundtrack audience in United States
MetricValue
Female49.9%
Male50.1%
Average age40.0
Estimated audience size4,716,160
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Soundtrack audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3918%
40-4920%
50+24%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Soundtrack audience comes from United States.

Worldwide audience distribution share by country for Soundtrack
CountryShare
United States18.0%
Japan9.7%
United Kingdom8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soundtrack audience in United States is strongest.

Fig. 05

Top regions by affinity

Soundtrack fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K1.72×
02New Hampshire~30K1.66×
03New York~400K1.65×
04Connecticut~70K1.52×
05Rhode Island~20K1.48×
06Nevada~70K1.45×
07California~700K1.39×
08Pennsylvania~200K1.31×
09Illinois~200K1.31×
10Florida~400K1.27×
11Vermont~10K1.27×
12Massachusetts~100K1.23×
13Colorado~80K1.09×
14Georgia~200K1.06×
15Arizona~100K1.05×
16Wisconsin~70K1.05×
17South Dakota~10K1.05×
18Texas~400K1.04×
19Washington, District of Columbia~10K1.04×
20Oregon~60K1.03×
21Virginia~100K1.02×
22Maryland~80K1.02×
23Hawaii~20K1.00×
24Arkansas~40K0.99×
25Washington~90K0.97×
26Tennessee~90K0.97×
27Maine~20K0.97×
28Minnesota~60K0.93×
29Alaska~9K0.93×
30Missouri~70K0.92×
31Louisiana~60K0.91×
32Nebraska~20K0.91×
33Ohio~100K0.88×
34South Carolina~60K0.88×
35Utah~40K0.88×
36Michigan~100K0.87×
37Mississippi~30K0.87×
38West Virginia~20K0.86×
39Kansas~30K0.84×
40Kentucky~50K0.81×
41Iowa~30K0.81×
42North Carolina~100K0.78×
43Alabama~50K0.78×
44Indiana~60K0.75×
45Delaware~10K0.75×
46Montana~10K0.73×
47Idaho~20K0.72×
48Oklahoma~40K0.69×
49North Dakota~7K0.68×
50New Mexico~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Soundtrack, United States
0.58×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soundtrack audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soundtrack audience
#·InterestCategoryAffinity×
01Kung Fu HustleMovies & TV14.52×
02Fruits BasketLiterature8.89×
03Film scoreMusic & Radio6.93×
04Hans ZimmerMusic & Radio6.77×
05Wing ChunSports6.24×
06David HarbourMovies & TV5.75×
07Anya Taylor-JoyMovies & TV5.27×
08JoJo SiwaMovies & TV4.35×
09My Hero AcademiaLiterature4.06×
10Genesis (band)Music & Radio3.48×
11CelloMusic & Radio3.19×
12ClarinetMusic & Radio3.17×
13SaxophoneMusic & Radio3.02×
14Vinyl RecordsMusic & Radio2.31×
15Apple MusicMusic & Radio2.20×
16MetaphysicsBusiness & Career1.83×
17Bass guitarMusic & Radio1.79×
18Michael JacksonMusic & Radio1.55×
19Planet FitnessSports1.54×
20Little CaesarsFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soundtrack audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soundtrack audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.36×
IndividualismJOY1.26×
ExtroversionTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soundtrack audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
DIY MentalityTHRILL0.79×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soundtrack have in United States?

Soundtrack has an estimated audience of 4,716,160 people in United States, concentrated in California and New York.

02

What is the gender split and age of Soundtrack fans?

49.9% of Soundtrack fans are female, 50.1% are male, with an average age of 40.0 years.

03

Which brands do Soundtrack fans like most?

Soundtrack fans show strongest brand affinity for Film score (6.93×), David Harbour (5.75×), and Anya Taylor-Joy (5.27×) over the country average.

04

Where do Soundtrack fans live in United States?

Soundtrack fans in United States are most concentrated in California (reach ~700K), New York (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Soundtrack fans also like?

Beyond Soundtrack itself, the audience over-indexes on David Harbour (5.75×), Anya Taylor-Joy (5.27×), Kung Fu Hustle (14.52×), and Planet Fitness (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Soundtrack audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soundtrack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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